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10   things you
     need to
     know about
     free agents
     Jocelyn lincoln and Megan M. raftery
2 | ten things you need to know about free agents




introduction                                        It’s a whole new game out there
                                                    (We’re not talking about sports!)
   Free agents are independent and                  We’re talking about the workplace, because it’s become unpredictable for businesses and workers
   experienced professionals who                    alike. This ebook is about coping in this new environment. You see, something interesting is occurring           Jocelyn lincoln   Megan M. raftery
   move from project to project,
   location to location, enhancing their            in the workplace today. Businesses need to fill gaps with flexible talent, and at the same time, workers
   skills and knowledge with each                   are looking for a better work-life balance.
   assignment. Free agents prefer
   freedom and flexibility over the                 Consider these statistics from recent Kelly Services® research:
   security of traditional employment,              •	   flexible options are increasingly desired. Among traditional workers, the importance of a greater
   and look for challenging and
                                                         balance between job and personal life such that more flexible options are desired is significantly
   rewarding work that complements
   their personal goals. Does this                       higher in 2011 than it was in 2008.
   sound like anyone you know?                      •	   traditional employees are seeking a change. Thirty percent of traditional employees say they are
                                                         likely to explore the free agent workstyle in the future.

                                                    Doesn’t it make sense, then, for businesses and workers to come together to form a mutually beneficial
                                                    solution? Clearly, a convergence is at hand.

                                                    finding a happy place

                                                    Free agency is quickly emerging as a just-in-time, mutually beneficial talent solution. Businesses can
                                                    use free agents to fill talent gaps and respond to unpredictable business conditions, while workers who
                                                    become free agents can thrive with a new-found work-life balance.

                                                    Following is a list of the top 10 things you need to know about free agents that we compiled from our
                                                    free agent research. What you learn might surprise you!




hoMe                    introduction        01 freelance              03 freethinking        04 freestanding         07 freetime        09 freespirit          conclusion          get the whitepaper
                                            02 freewill                                      05 freespoken           08 freereign       10 freeenergy
                                                                                             06 freeflight
3 | ten things you need to know about free agents




                                              01
                                               freelance
                                                                                           02
                                                                                            freewill
                                                the free agent workstyle                     Micropreneurs
                                                is on the rise                               are leading the way

                                                A free agent is an individual who            Freelancers, independent contractors
                                                freelances, consults, does temporary         and entrepreneurs without staff are
                                                or contract work, or has their own           called micropreneurs.
                                                business. Today they make up 44
                                                                                             This segment of the free agent
                                                percent of the active workforce in the
                                                                                             population is growing fast. It now
                                                United States.
                                                                                             represents 30 percent of the U.S.
                                                As the labor market recovers and             workforce, an increase of nearly
                                                the nation returns to more stable            70 percent since 2008.
                                                employment conditions, we believe
                                                the proportion of free agents in the
                                                U.S. working population will reset to
                                                30 to 35 percent.




hoMe                introduction          01 freelance           03 freethinking         04 freestanding       07 freetime          09 freespirit   conclusion   get the whitepaper
                                          02 freewill                                    05 freespoken         08 freereign         10 freeenergy
                                                                                         06 freeflight
4 | ten things you need to know about free agents




                                                03  freethinking                                 SILENT GENERATION (1935–1945)
                                                                                                                                                                            20eight
                                                                                                   66%
                                                    in every generation,
                                                    workers are classifying                        38%
                                                    theMselves as free agents                                                                                               20eleven

                                                    Within every generational group,             BABY BOOMERS (1946–1964)
                                                    there is a significant increase in the
                                                                                                   49%
                                                    percentage of workers who classify
                                                    themselves as free agents today                27%                                                               2011
                                                    compared to 2008.                                                                                                2008

                                                                                                 GENERATION X (1965–1979)

                                                                                                   38%


                                                                                                   18%



                                                                                                 GENERATION Y (1980–1992)

                                                                                                   25%


                                                                                                   21%




hoMe                  introduction          01 freelance              03 freethinking        04 freestanding     07 freetime     09 freespirit   conclusion   get the whitepaper
                                            02 freewill                                      05 freespoken       08 freereign    10 freeenergy
                                                                                             06 freeflight
5 | ten things you need to know about free agents




                                              04
                                               freestanding
                                                                                         05
                                                                                          freespoken
                                                                                                                                        06
                                                                                                                                         freeflight
                                                the tendency to work                       free agents say a staffing                     free agents are highly skilled
                                                as a free agent increases                  firM helps                                     and well educated
                                                as a worker progresses                                                                    firM helps
                                                in his or her career                       The percentage of workers who                 Compared to traditional employees,
                                                                                           work with the help and support of a           more free agents possess a technical
                                                Together, Baby Boomer and Silent
                                                                                           staffing or recruiting firm has increased     or professional skill set. Free agents
                                                Generation workers—each with
                                                                                           significantly since 2008. These workers       also are better educated than
                                                decades of work experience—
                                                                                           are increasingly realizing the numerous       traditional workers, with more than
                                                represent two-thirds of the free
                                                                                           opportunities available to them by            a third of free agents possessing a
                                                agent population.
                                                                                           working with an experienced career            master’s degree or higher.
                                                                                           partner.
                                                    what does the “free” in free
                                                                                           In fact, 45 percent of Gen Y free
                                                    agent really mean? it means
                                                                                           agents work with the help and support
                                                    self-governing, independent,
                                                                                           of a staffing company or recruiting
                                                    and available.
                                                                                           firm. These young workers see
                                                                                           the benefits of working with a
                                                                                           staffing/recruiting firm as they build
                                                                                           their skills, experience base, and
                                                                                           professional networks.

                                                                                           Firms are also realizing this trend
                                                                                           and are engaging with staffing and
                                                                                           recruiting firms to access this agile
                                                                                           talent pool.



hoMe                introduction          01 freelance               03 freethinking   04 freestanding        07 freetime              09 freespirit         conclusion           get the whitepaper
                                          02 freewill                                  05 freespoken          08 freereign             10 freeenergy
                                                                                       06 freeflight
6 | ten things you need to know about free agents




                                              07
                                               freetime
                                                                                             08
                                                                                             freereign
                                                it’s about freedoM                           free agents have More
                                                and flexibility                              control over their careers
                                                                                             and have More opportunities
                                                Seventy-three percent voluntarily            to build skills

                                                choose the free agent workstyle
                                                because they value the freedom,              Compared to traditional employees,

                                                flexibility, and entrepreneurial benefits.   free agents are more satisfied with

                                                Free agents cite an increase in work-        their opportunities to advance their

                                                life balance, the desire to work as an       careers and expand their skills. The

                                                entrepreneur, and the empowerment            majority of free agents agree that free

                                                that goes along with being their own         agency affords greater control over

                                                boss as reasons for choosing the free        their career paths, giving them the

                                                agent workstyle.                             ability to work on diverse work projects
                                                                                             and assignments.




hoMe                introduction          01 freelance             03 freethinking       04 freestanding        07 freetime             09 freespirit   conclusion   get the whitepaper
                                          02 freewill                                    05 freespoken          08 freereign            10 freeenergy
                                                                                         06 freeflight
7 | ten things you need to know about free agents




                                              09
                                               freespirit
                                                                                        10
                                                                                         freeenergy
                                                free agents have                          free agents are focused
                                                More balance and                          on the work
                                                are less stressed
                                                                                          Free agents choose their next
                                                Compared to those who are                 assignment or project primarily based
                                                traditionally employed, free agents       on the type of work they will be
                                                are more satisfied with their             performing and their interest in it. The
                                                work-life balance and levels of           earnings potential of the project or
                                                work-related stress.                      assignment and the reputation of the
                                                                                          client are the second and third most
                                                                                          important factors for free agents.




hoMe                introduction          01 freelance           03 freethinking      04 freestanding        07 freetime             09 freespirit   conclusion   get the whitepaper
                                          02 freewill                                 05 freespoken          08 freereign            10 freeenergy
                                                                                      06 freeflight
8 | ten things you need to know about free agents




conclusion                                      It’s apparent that the free agent workstyle is
                                                gaining momentum. So what now?
                                                Businesses should consider partnering with a workforce solutions company that can help them build an
                                                employment strategy that includes multiple worker populations, including free agents. And we advise
                                                workers to examine their employment situation every six months. You never know when the time might
                                                be right to try out free agency.

                                                want More inforMation?

                                                If you’re interested in easing the unpredictability in your workplace or want more information on
                                                free agency, you can download a copy of our free agent research today.




                                                survey Methodology: The 2011 Free Agent research was conducted online by Inavero on behalf of
                                                Kelly Services among a representative sample of adults active in the U.S. workforce.




hoMe                introduction          01 freelance            03 freethinking         04 freestanding         07 freetime          09 freespirit   conclusion   get the whitepaper
                                          02 freewill                                     05 freespoken           08 freereign         10 freeenergy
                                                                                          06 freeflight
This ebook is extracted from Free Agents: How
                     ‘Knowledge Workers’ are Redefining the Workplace
                              DoWnloAD yoUr
                              free copy ToDAy.




AboUT The AUThorS
Jocelyn lIncoln is vice president of recruitment operations for the
Americas region of Kelly Services, Inc. In this role she is responsible for candidate
sourcing and recruiting strategies. She holds a master’s degree in marketing
from the University of Detroit-Mercy and a bachelor’s degree in advertising from
Michigan State University.

MegAn M. rAFTery is senior manager, Workforce research and Intelligence,
at Kelly Services, Inc. Megan has more than 20 years of marketing and human
resource-related experience. She is responsible for research and business
intelligence concerning employment trends, workforce solutions, and the
future of work.


AboUT Kelly
Kelly Services, Inc. (nASDAQ:  KelyA, Kelyb) is a leader in providing workforce solutions.
Kelly® offers a comprehensive array of outsourcing and consulting services as well as world-class
staffing on a temporary, temporary-to-hire and direct-hire basis.  Serving clients around the globe,
Kelly provides employment to more than 530,000 employees annually.  revenue in 2010 was
$5 billion.  Visit www.kellyservices.com and connect with us on Facebook®, linkedIn®, and Twitter®.




                                                                                                       exit

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10 Things You Need To Know About Free Agents

  • 1. 10 things you need to know about free agents Jocelyn lincoln and Megan M. raftery
  • 2. 2 | ten things you need to know about free agents introduction It’s a whole new game out there (We’re not talking about sports!) Free agents are independent and We’re talking about the workplace, because it’s become unpredictable for businesses and workers experienced professionals who alike. This ebook is about coping in this new environment. You see, something interesting is occurring Jocelyn lincoln Megan M. raftery move from project to project, location to location, enhancing their in the workplace today. Businesses need to fill gaps with flexible talent, and at the same time, workers skills and knowledge with each are looking for a better work-life balance. assignment. Free agents prefer freedom and flexibility over the Consider these statistics from recent Kelly Services® research: security of traditional employment, • flexible options are increasingly desired. Among traditional workers, the importance of a greater and look for challenging and balance between job and personal life such that more flexible options are desired is significantly rewarding work that complements their personal goals. Does this higher in 2011 than it was in 2008. sound like anyone you know? • traditional employees are seeking a change. Thirty percent of traditional employees say they are likely to explore the free agent workstyle in the future. Doesn’t it make sense, then, for businesses and workers to come together to form a mutually beneficial solution? Clearly, a convergence is at hand. finding a happy place Free agency is quickly emerging as a just-in-time, mutually beneficial talent solution. Businesses can use free agents to fill talent gaps and respond to unpredictable business conditions, while workers who become free agents can thrive with a new-found work-life balance. Following is a list of the top 10 things you need to know about free agents that we compiled from our free agent research. What you learn might surprise you! hoMe introduction 01 freelance 03 freethinking 04 freestanding 07 freetime 09 freespirit conclusion get the whitepaper 02 freewill 05 freespoken 08 freereign 10 freeenergy 06 freeflight
  • 3. 3 | ten things you need to know about free agents 01 freelance 02 freewill the free agent workstyle Micropreneurs is on the rise are leading the way A free agent is an individual who Freelancers, independent contractors freelances, consults, does temporary and entrepreneurs without staff are or contract work, or has their own called micropreneurs. business. Today they make up 44 This segment of the free agent percent of the active workforce in the population is growing fast. It now United States. represents 30 percent of the U.S. As the labor market recovers and workforce, an increase of nearly the nation returns to more stable 70 percent since 2008. employment conditions, we believe the proportion of free agents in the U.S. working population will reset to 30 to 35 percent. hoMe introduction 01 freelance 03 freethinking 04 freestanding 07 freetime 09 freespirit conclusion get the whitepaper 02 freewill 05 freespoken 08 freereign 10 freeenergy 06 freeflight
  • 4. 4 | ten things you need to know about free agents 03 freethinking SILENT GENERATION (1935–1945) 20eight 66% in every generation, workers are classifying 38% theMselves as free agents 20eleven Within every generational group, BABY BOOMERS (1946–1964) there is a significant increase in the 49% percentage of workers who classify themselves as free agents today 27% 2011 compared to 2008. 2008 GENERATION X (1965–1979) 38% 18% GENERATION Y (1980–1992) 25% 21% hoMe introduction 01 freelance 03 freethinking 04 freestanding 07 freetime 09 freespirit conclusion get the whitepaper 02 freewill 05 freespoken 08 freereign 10 freeenergy 06 freeflight
  • 5. 5 | ten things you need to know about free agents 04 freestanding 05 freespoken 06 freeflight the tendency to work free agents say a staffing free agents are highly skilled as a free agent increases firM helps and well educated as a worker progresses firM helps in his or her career The percentage of workers who Compared to traditional employees, work with the help and support of a more free agents possess a technical Together, Baby Boomer and Silent staffing or recruiting firm has increased or professional skill set. Free agents Generation workers—each with significantly since 2008. These workers also are better educated than decades of work experience— are increasingly realizing the numerous traditional workers, with more than represent two-thirds of the free opportunities available to them by a third of free agents possessing a agent population. working with an experienced career master’s degree or higher. partner. what does the “free” in free In fact, 45 percent of Gen Y free agent really mean? it means agents work with the help and support self-governing, independent, of a staffing company or recruiting and available. firm. These young workers see the benefits of working with a staffing/recruiting firm as they build their skills, experience base, and professional networks. Firms are also realizing this trend and are engaging with staffing and recruiting firms to access this agile talent pool. hoMe introduction 01 freelance 03 freethinking 04 freestanding 07 freetime 09 freespirit conclusion get the whitepaper 02 freewill 05 freespoken 08 freereign 10 freeenergy 06 freeflight
  • 6. 6 | ten things you need to know about free agents 07 freetime 08 freereign it’s about freedoM free agents have More and flexibility control over their careers and have More opportunities Seventy-three percent voluntarily to build skills choose the free agent workstyle because they value the freedom, Compared to traditional employees, flexibility, and entrepreneurial benefits. free agents are more satisfied with Free agents cite an increase in work- their opportunities to advance their life balance, the desire to work as an careers and expand their skills. The entrepreneur, and the empowerment majority of free agents agree that free that goes along with being their own agency affords greater control over boss as reasons for choosing the free their career paths, giving them the agent workstyle. ability to work on diverse work projects and assignments. hoMe introduction 01 freelance 03 freethinking 04 freestanding 07 freetime 09 freespirit conclusion get the whitepaper 02 freewill 05 freespoken 08 freereign 10 freeenergy 06 freeflight
  • 7. 7 | ten things you need to know about free agents 09 freespirit 10 freeenergy free agents have free agents are focused More balance and on the work are less stressed Free agents choose their next Compared to those who are assignment or project primarily based traditionally employed, free agents on the type of work they will be are more satisfied with their performing and their interest in it. The work-life balance and levels of earnings potential of the project or work-related stress. assignment and the reputation of the client are the second and third most important factors for free agents. hoMe introduction 01 freelance 03 freethinking 04 freestanding 07 freetime 09 freespirit conclusion get the whitepaper 02 freewill 05 freespoken 08 freereign 10 freeenergy 06 freeflight
  • 8. 8 | ten things you need to know about free agents conclusion It’s apparent that the free agent workstyle is gaining momentum. So what now? Businesses should consider partnering with a workforce solutions company that can help them build an employment strategy that includes multiple worker populations, including free agents. And we advise workers to examine their employment situation every six months. You never know when the time might be right to try out free agency. want More inforMation? If you’re interested in easing the unpredictability in your workplace or want more information on free agency, you can download a copy of our free agent research today. survey Methodology: The 2011 Free Agent research was conducted online by Inavero on behalf of Kelly Services among a representative sample of adults active in the U.S. workforce. hoMe introduction 01 freelance 03 freethinking 04 freestanding 07 freetime 09 freespirit conclusion get the whitepaper 02 freewill 05 freespoken 08 freereign 10 freeenergy 06 freeflight
  • 9. This ebook is extracted from Free Agents: How ‘Knowledge Workers’ are Redefining the Workplace DoWnloAD yoUr free copy ToDAy. AboUT The AUThorS Jocelyn lIncoln is vice president of recruitment operations for the Americas region of Kelly Services, Inc. In this role she is responsible for candidate sourcing and recruiting strategies. She holds a master’s degree in marketing from the University of Detroit-Mercy and a bachelor’s degree in advertising from Michigan State University. MegAn M. rAFTery is senior manager, Workforce research and Intelligence, at Kelly Services, Inc. Megan has more than 20 years of marketing and human resource-related experience. She is responsible for research and business intelligence concerning employment trends, workforce solutions, and the future of work. AboUT Kelly Kelly Services, Inc. (nASDAQ:  KelyA, Kelyb) is a leader in providing workforce solutions. Kelly® offers a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, temporary-to-hire and direct-hire basis.  Serving clients around the globe, Kelly provides employment to more than 530,000 employees annually.  revenue in 2010 was $5 billion.  Visit www.kellyservices.com and connect with us on Facebook®, linkedIn®, and Twitter®. exit