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SXSW: Visual Commerce Impact
2/
1/
3/
WHAT we’re seeing
WHY it matters
WHAT’s working
HOW to succeed4/
3/
2/
1/
Social. Smart.
Connected.
Early brands focused on engagement.
THE SWELL
The most authentic,
compelling and
abundant brand assets
available.
How to harness the entire wave?
THE WAVE’S TRUE VALUE
CC photo credit: Scottish Government
Brands miss out
on the wave’s
true value.
STILL SKIMMING THE SURFACE
Mobile first (& foremost): Why show Tinder? It uses visual simplicity to drive addictive engagement.
Visual potential is in our pockets – and it’s changing digital design.
880 billion
photos will be
taken in 2014.
THE BIG PICTURE
Source: Yahoo
63% agree:
customer photos
are more
trustworthy than
brand photos.
VISUALIZE THE TRUST GAP
#top5photos
Client:
Texas Tourism
User:
whitneyredman
Top Converter # 5
#placement
#shoppability
#promotion
3 VISUAL COMMERCE IMPERATIVES
Dolls Kill: Large, HQ photos
Pura Vida: Pairing
Which photos will yield the highest
conversion rates?
Photorank predictions
Photorank predictions
Dyson Drury Inn
15
#thankyou
Amy Lanigan
V.P. Client Strategy, Fluid
16
Ian Greenleigh
Director of Marketing, Olapic
@be3d @lanigan

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Sxsw preview excerpt

Hinweis der Redaktion

  1. [Ian] Here’s another example of that principle from Dolls Kill, who pairs their customer photos with large, high quality product photos.