1. webcast march 15, 2011
jennifer mcclure
#jobvitewebcast @cincyrecruiter president, unbridled talent, llc

2. who am i?
• president of unbridled talent, llc
• 18 years - human resources
leader
• 5 years - executive recruiter
• 5 years - social media
anthropologist

3. who’s on facebook?
• has 130 friends
• sends 8 friend requests per month
• spends 15 hours & 33 minutes on facebook per
month
• connected to 80 community pages, groups &
events
>600 million users worldwide
~150 million US
SOURCE: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-

4. 7 approaches to facebook recruiting
1. developing a strategy
2. going old school
3. social recruiting
4. attracting talent
5. content is king
6. managing your time
7. leveraging the social
graph

5. developing
a strategy

6. define goals
sample initial goals
branding/marketing
• improve brand presence to build awareness
• increase positive mentions/sentiment about our
brand
website
• increase traffic to careers site
recruiting
• attract qualified candidates to our career
opportunities

7. measure
http://www.facebook.com/help/?search=insi
ghts
http://www.google.com/analyti

8. prepare a response strategy *
* before you need it
SOURCE: http://www.johnhaydon.com/2010/08/org-facebook-page-decision-

9. expect more good than bad
63% of job seekers have a
better impression of a
company that responds to
negative posts / comments
on their social media site
than those who do not
Careerbuilder/Personified survey June
2010

10. don’t create it & forget it!
Fortune 25
Company

11. going
old school

12. candidate search
* also search inurl:pages &
inurl:groups

13. contacting non-friends = creepy?
(recruiter)
(potential candidate)

14. facebook to linkedin

15. posting jobs
http://apps.facebook.com/marketpl
ace

16. advertising
http://www.facebook.com/advertisi
ng

17. advertising
cost ~ $1,500 / 360 targeted profiles for 30

18. advertising
get what you
pay for?
SOURCE:

19. social
recruiting

20. inform & respond

21. community
• 59% of job seekers agree that what is said by
others about a company is more important in
how they form their opinion about a company
than what a company says about itself
• 70% agree that positive posts from fans or
followers on a company’s social media site
would make them more likely to apply for a job
at that company
Careerbuilder/Personified survey June SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-

22. community
• 57% of job seekers expect a company to
interact with fans & followers
• Both active & passive job seekers say they use
a company’s social media page to apply to
jobs posted, ask and get answers questions and
get information – not the company’s website
Careerbuilder/Personified survey June SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-

23. talent
attraction

24. why they “like” you
SOURCE http://www.exacttarget.com/subscribers-fans-followers/facebook-

25. why they leave
SOURCE http://www.exacttarget.com/subscribers-fans-followers/social-

26. company or careers page?

27. personal or business profile?

28. content
is king

29. share your culture

30. behind the scenes / exclusives

31. inform & educate

32. recognize employees

33. share news

34. create events

35. when to post?
SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-
marketing.html

36. when to post?
SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-

37. managing
time

38. build a content calendar
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
• Recognize • Post “day-in- • Ask a • Share • Chat with a • Link to • Poll
an Fan or the life” Question Company Recruiter Career Question
Employee photo(s) news information
• Schedule an
• Ask a Event • Post a Video
Question

39. schedule it

40. share the burden

41. leveraging the
social graph

42. employee referrals
“we have found that current employees
are the most widely used and are by far
the most trusted source of information
about organizations for candidates”
Corporate Leadership Council

43. employee referrals

44. social sharing
http://recruiting.jobvite.com/products/hire/facebook-application.php

45. social sharing

46. resources
• jobvite survey “2010 job seeker nation” -
http://recruiting.jobvite.com/resources/survey-job-seeker-nation.php
• “facebook pages insights guide” - http://pub.vitrue.com/v4h
• “guide to facebook ads” - http://www.facebook.com/adsmarketing/
• webtrends “facebook advertising performance benchmarks &
insights” - http://www.slideshare.net/lionelg/facebook-6788129
• careerbuilder ebook “attracting better candidates through social
media” -
www.careerbuildercommunications.com/pdf/socialmediawpr.pdf
• exact target ebook “the social breakup” -
http://www.exacttarget.com/subscribers-fans-followers/social-
breakup.aspx?intID=SFFHero_SocialBreakup
• exact target ebook “facebook x-factors” -
http://www.exacttarget.com/subscribers-fans-followers/facebook-x-

47. Thank you!
http://unbridledtalent.com
jennifer@unbridledtalent.com
http://www.facebook.com/UnbridledTalent
http://www.linkedin.com/in/jennifermcclure
http://twitter.com/CincyRecruiter