This document contains a brand marketing campaign comparing Harpic Power Plus toilet cleaner to a competing product called DumbX. It consists of three sections: 1. Various slogans and phrases positioning Harpic as superior to DumbX, encouraging consumers to "switch" or "dump" their current DumbX product. 2. A fictional news story portraying DumbX as a criminal spreading germs, while Harpic Power Plus safely kills it off. 3. A mock Facebook timeline post mourning the "death" of DumbX during a Harpic challenge, further cementing the brand's dominance over its competitor.

1. Brand Wars
22nd February, 2013
BW-7
Team Name: Aetos Dios
Members
Jobin Mathew
Reagan Chettiar
SIESCOMS Richard Manickam

2. 73.5%
Rs 250 crore @ 18-20 per cent.

3. Why use product
DumbX, Y or Z
Switch to Harpic
The Toilet Specialist

4. Do-Me-X:
Present participle of change
Verb
1. Switching away from your eX product
to the new Harpic Power Plus.
The New Age Dictionary
The Toilet Specialist

5. Dump your Ex Cleaner,
Commit to the better Solution
The Toilet Specialist

6. We are not just thicker, but 5 times stronger
New Harpic Power Plus
5
The New Improved Domex Thick

7. Known Criminal First Time Criminal
Jaggu Germbhai No Record Found
Height: 3 Cm’ Status: Killed
Weight: 0.10 Gm
Accused: 200 Toilets Germ spread Scam
Status: Killed
UN
TOO

8. The Effect of Harpic The Defect of Product ‘Ex’
Power Plus
Do
Me
X

9. The Facebook
Timeline Story
I have survived the RIP
Product Killed in action during
‘ DumbX’ Challenge Harpic Challenge

10. # Done

11. Thank You
22nd February, 2013