Slides from the SEO Course from Anadigme Head of Search, short description about the course: * Real project training, step by step for building your SEO plan. * All main and most important areas of SEO. * How to stop wasting time in things that don´t work. * The tools you need to improve sales. * Content Marketing Tools and tips for your business. * Technical SEO Free Tools for finding those errors that hurt your Google rankings.

1. www.anadigme.no

2. Does anybody know where the best
place to hide a dead body is?

3. Nobody looks here...

4. Who am I? me
Marketing Competing

5. 09:00 - Part 1- What is SEO & How google works?, Kahoot quiz
10:20 - 10 minute break
10:30 - Part 2 - 4 Main areas of SEO
12:00 - Lunch (45 min)
12:45 - Part 3 - What’s working? Enterprise SEOs reveal their
most successful strategies.
14:30 - Q&A - Time for your specific Business
15:00 - Go home
Program for the day:

10. ● Technical SEO
● Content Marketing
● Traffic Analysis
● Link-Building

11. ● Technical SEO
● Content Marketing
● Traffic Analysis
● Link-Building
Back-end optimization, including DNS settings, structure, indexability,
processing speed, caching, site security, and mobile functionality.

12. Technical SEO
This area focus on how well search engines (google) can index your website.

13. Technical SEO
This area focus on how well search engines (google) can index your website.
Site:example.com
Simple way of checking
how many pages we have
index, and if there is a
problem in a particular are
of the website, like folder,
subdomain or specific
pages.

14. Technical SEO
This area focus on how well search engines (google) can index your website.
Google search console:
For having this tool running, we just need to upload a file that google gives us when
we setup this. example.com/file.html
How to check if your website if properly index in google ?

15. Page speed will become a ranking factor in mobile search
Starting in July 2018

16. Page speed will become a ranking factor in mobile search
Starting in July 2018
More info: https://webmasters.googleblog.com Tools: Lighthouse - Google Test my site - gtmetrix
Pages are graded on these level:
● Fast: The median value of the metric is in the
fastest third of all page loads.
● Slow: The median value of the metric is in
the slowest third of all page loads.
● Average: The median value of the metric is
in the middle third of all page loads.
Not all sites are graded; they need enough
traffic and data from the Chrome user
experience report to be graded.

17. HTML Validator & Structured data
Monitor after big changes in the website

18. HTML Validator & Structured data
Monitor after big changes in the website
Tool: https://validator.w3.org/ https://jigsaw.w3.org/css-validator/ https://search.google.com/structured-data/testing-tool/u/0/

19. Google Algorithms
Better search results and filter spammy websites

20. Google Algorithms
Better search results and filter spammy websites
More info: http://digitalizesmartly.com/blog/ https://www.searchenginejournal.com/google-
algorithm-history/

21. Duplicate Content
How can hurt your rankings

22. Duplicate Content
How can hurt your rankings
Tool: http://www.copyscape.com/

23. UX (user experience)
Speed is the most effective way for increasing conversions/sales

24. UX (user experience)
Speed is the most effective way for increasing conversions/sales
Tool: https://gtmetrix.com

25. ● Technical SEO
● Content Marketing
● Traffic Analysis
● Link-Building
Ensuring that the site has an abundance of unique, easy-to-navigate
information that is rich in keywords and is refreshed on a regular basis.

26. Keyword Research
Why is so important ?

27. Keyword Research
Why is so important ?
Tool: https://keywordtool.io
https://trends.google.no/trends/

28. Content Marketing & Marketing Triggers
How to make a plan? - How to choose the topics?

29. Content Marketing & Marketing Triggers
How to make a plan? - What to focus on?
Tool: http://buzzsumo.com/
What’s a trigger, exactly?
It is, simply, an opportunity to know how to contact with somebody.
Trigger-based marketing is all about being reactive, and targeted
design inspiration History about designers Help for buying furniture Tips for people who move

30. Tools: https://google.com/trends/
https://socialanimal.com http://buzzsumo.com/
1. Create a Great Content Strategy
2. Create Amazing Content That Solves A Problem
3. Create Search Engine Friendly Content

31. ● Technical SEO
● Content Marketing
● Traffic Analysis
● Link-Building
Examining search traffic, site performance relative to competitors,
search intent, visitors per keyword, time on site, bounce rate, and other
usage patterns relate to goals & conversions.

32. Competitor Research
More info
More info 260K people like this
More info 518K followers - 715 posts
More info 356K Views - 2865 subscribers
More info 65K followers - 1.364 tweets
More email traffic. 43K
93% of this search traffic from SEO
This traffic is almost 90% paid traffic

33. SEO KPI´s
If you can't measure stop doing it
Tool: google Analytics with custom dashboard / Ghost spam blocker / google tag manager / Google Search Console

34. ● Technical SEO
● Content Marketing
● Traffic Analysis
● Link-Building
Earning off-page backlinks, social media traction, and brand mentions
from influencers and authoritative sites.

35. Link-building / domain authority
It's possible to rank in Google without links ?

36. Link-building / domain authority
Moz's study examined the top 50 Google search results for approximately
15,000 keywords. This allowed us to examine not only what factors correlate
with higher search rankings, but also how frequently those characteristics are
seen.
In other words, if you're looking for a site that ranks well with no external
links, be prepared to look for a very long time.
1. External links are almost always present for competitive searches.
2. It's possible to rank individual pages without links
3. More links correlate with higher rankings
4. When can you rank without links?
It's possible to rank in Google without links ?
Moz´s study: https://moz.com/blog/backlinks-google-study
Tool: http://www.checkmoz.com/

37. Bloggers and influencers
Crucial partners of our business

38. Tool: https://socialanimal.com http://buzzsumo.com/
1. Search for influencers relate to the most important topic
2. Send content that is interesting to them
3. Start with the ones that have better influencer score
4. If they have blog or website they can directly improve SEO
Bloggers and influencers
Crucial partners of our business

39. Security Tools (cloudflare)
Prevent security issues and avoid wasted server resources

40. Security Tools (cloudflare)
Prevent security issues and avoid wasted server resources

41. What’s working? Enterprise SEOs reveal
their most successful strategies.

42. What’s working? Enterprise SEOs reveal
their most successful strategies.

43. What are enterprise SEOs finding most difficult?

44. What are enterprise SEOs finding most difficult?

45. Key takeaways
● 45% of companies invest more than $20k / month on SEO;
11% less than $1,000 / month
● Link building is effective but the most difficult SEO strategy to execute.
● 85% of survey respondents said they are maintaining or increasing their link-
building budgets this year
● Demonstrating ROI and securing SEO talent are both an obstacle for in-house
and agency SEO specialists.
● Page speed and indexation are the top technical concerns for SEO teams,
● Nearly 40% of responses answer Content Development as the most pressing
SEO issues
● Most teams are relying on public relations for link building.

47. Q & A - nordic-escape.com
#1 - Case study http://nordic-escape.com What should be done and how to
optimise SEO?
#2 - 7 things to know about SEO as a non-tech founder
#3 - 5 things to start with as a startup when it comes to SEO
#4 - Best practice/case example of how to dominate SEO in your niche
#5 - Things to keep in mind when outsourcing your SEO optimisation
#6 - Can the fiveer, upwork and more SEO services do the trick for your
startup?

48. Q & A - ice.no
#1 - What is the key numbers I should report/monitor
#2 - Do you have a template/excel template to help me follow the report

49. Q & A - daisykmr2@*.com
#1 - Examples of a good and focused SEO list

50. Q & A - khagendra2000@*.com
#1How can we use the product(SEO) in the best way/optimum use
#2 How is SEO better that other tools?
#2 Process to use it.
#3 Purchase and Pricing

51. Q & A - *@ulefos.com
#1How do we get more traffic to our website?
#2 How do we get better "ranking" in google?

52. Q & A - gcmogensen@*.com
#1What is the most important SEO factors & why?
#2 How can I improve the content & writing quality?
#2 Are we get familiar with mobile-focused options and technologies durıng
the workshop?
#3 What are the actionable takeaways I can be able to put to work in my own
search marketing campaigns.
#4 How will doing this help my business?
#5 How to optimize MY existing website for faster page speed and better
mobile conversions?

53. Q & A - katarina.gutu@*.com
#1Does the old «SEO-rules» still apply? Like that the search word should
appear in links and headlines etc

54. Q & A - martinknutli@*.com
#1Tips and tricks for increasing conversion rate.
#2 Which type of businesses should focus on inbound marketing and which
should focus on outbound?
#2 How does Google rank a website? What are the top 5 criteria to get a
higher rank on Google?
#3 Intro to Google analytics, Google AdWords and other similar programs?
#4 Should you have several landing pages for various "markets", all leading to
your site?

56. www.anadigme.no