Quick talk on Online Media Metrics (using Google Analytics) for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.

1. ONLINE
MEDIA
METRICS

2. ONLINE
MEDIA
METRICS
HOW TO MEASURE YOUR
ONLINE CAMPAIGNʼS
AWESOMENESS USING
GOOGLE ANALYTICS

3. ONLINE
MEDIA
METRICS
A) REQUIREMENTS
1. WEBSITE

4. ONLINE
MEDIA
METRICS
A) REQUIREMENTS
1. WEBSITE
2. GOOGLE ANALYTICS SNIPPET

5. ONLINE
MEDIA
METRICS
A) REQUIREMENTS
1. WEBSITE
2. GOOGLE ANALYTICS SNIPPET
3. GO LIVE

6. ONLINE
MEDIA
METRICS
A) REQUIREMENTS
1. WEBSITE
2. GOOGLE ANALYTICS SNIPPET
3. GO LIVE & WAIT

7. ONLINE
MEDIA
METRICS
B) METRICS
PAGEVIEWS

8. ONLINE
MEDIA
METRICS
B) METRICS
PAGEVIEWS
VISITS

9. ONLINE
MEDIA
METRICS
B) METRICS
PAGEVIEWS
VISITS
UNIQUE VISITORS

10. ONLINE
MEDIA
METRICS
B) METRICS
PAGEVIEWS
VISITS
UNIQUE VISITORS
AVERAGE TIME

11. ONLINE
MEDIA
METRICS
B) METRICS
PAGEVIEWS
VISITS
UNIQUE VISITORS
AVERAGE TIME
TOP CONTENT

12. ONLINE
MEDIA
METRICS
B) METRICS
PAGEVIEWS
VISITS
UNIQUE VISITORS
AVERAGE TIME
TOP CONTENT
TRAFFIC SOURCES

13. ONLINE
MEDIA
METRICS
☛
C) LIVE DEMO

14. ANY QUESTIONS?