Discovering The Pivotal Point Consumer

Discovering The Pivotal Point Consumer A Milestone Study on American Shoppers Who Drive CPG Brand Volume

About The Study ,[object Object],[object Object],[object Object],[object Object]

Study Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Why This Study Is Important 1 2 3

Findings At A Glance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Age of Fragmentation: What Mass Market? ,[object Object],[object Object],[object Object],[object Object],[object Object]

New Products Rely On Smaller Concentrations ,[object Object],¹ Nine of the ten IRI Pacesetters were studied The brand names and logos used in this report are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners.

Sub-brand vs. Master Brand Concentrations – Coca-Cola ,[object Object],The brand names and logos used in this report are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners.

[object Object],Sub-brand vs. Master Brand Concentrations – Tide The brand names and logos used in this report are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners.

Emerging Categories – Green Products ,[object Object],The brand names and logos used in this report are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners.

Emerging Categories – Heart Healthy ,[object Object],The brand names and logos used in this report are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners.

Valuing The Pivotal Point Consumer ,[object Object],The brand names and logos used in this report are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners.

Pivotal Point Consumers Are Hard To Reach ,[object Object]

Conclusion – Precision and Personalization Are Key ,[object Object],[object Object],[object Object],[object Object]

Discovering The Pivotal Point Consumer

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