On the 10th October Beyond's most stylish engagement executive and Head of Client Services went to Google Campus to present at the London Social Developer Garage. Their mission? To showcase the Hottest Social Campaigns of the month. Fancy seeing what they picked?

1. Follow us @Beyond
Like us Facebook.com/
BeyondConsultancy
© Copyright 2012 Beyond. All rights reserved. Private and Confidential

2. Amongst you in the
meet the crowd
team
Digby Killick
Insight & Analytics Executive
Toby Margetts Yes, his real name is Digby
AKA @Dogby52
Engagement Executive
Charlie Lyons Flip Flip Enthusiast
Head of Client Service - AKA @TobyMargetts
Digital Creative
Fashion Extraordinaire
AKA @ChalieLy0n5
© Copyright 2012 Beyond. All rights reserved. Private and Confidential

3. TOP FIVE SMOKING HOT
SOCIAL CAMPAIGNS
FROM THIS MONTH:
THE BRANDS GETTING IT
VERY RIGHT
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© Copyright 2012 Beyond. All rights reserved. Private and Confidential

4. TopSHop
Mission Statement
To involve customers in the
catwalk
How?
By creating an interactive
catwalk allowing those watching
online to browse, share and
listen in real time to next
season’s trends
click here to
visit
Follow us @Beyond

5. Why Care?
Why
➡ This has never been done before
➡ FOMO!
Share? ➡ The campaign is awesome, therefore you
become awesome by sharing it
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6. Chilean Environmental agency
Mission Statement
To change energy saving
behaviour in five seconds
How?
By gazumping the YouTube ‘skip
ad’ functionality, offering users
the chance to ‘skip behaviour’
instead
click here to
visit
Follow us @Beyond

7. Why Care? ➡ They’ve messed with YouTube
Why
functionality! Sweet!
➡ The kudos of breaking a habit that’s good
Share?
for you (and the planet!)
➡ A good ol’ fashioned sense of responsibility
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8. Mitsubushi
Mission Statement
To put an end to pretentiousness
How?
By driving their latest 4x4
through your most pretentious
friend’s face
click here to
visit
Follow us @Beyond

9. Why Care? ➡ Opportunities to drive things through your
Why
friends are limited in reality
➡ The campaign empowers repressed
Share?
Facebookers to say what they really think
about their friends in a tongue-in-cheek
manner
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10. Grey Poupon
Mission Statement
To be the world’s classiest
condiment
How?
By creating an exclusive club of
the elite, of those worthy of
Liking the condiment.
click here to
visit
Follow us @Beyond

11. Why Care? ➡ You’re curious about where Poupon
Why
Mustard see your social status (I was
accepted)
➡
Share?
Admit it - you’re curious about what goes
on in the members area
➡ In the hope that your friends get rejected,
allowing you to look down on them from
your mustard scented high horse
Follow us @Beyond

12. zaraguza
Mission Statement
To show off with their Facebook
know-how
How?
Creating a ‘live’ feed of their
office through their cover photo
click here to
visit
Follow us @Beyond

13. Why Care? ➡ It’s a novel, interesting use of the Facebook
cover
Why ➡ currently as an inspirational idea amongst
agencies
Share? ➡ you’re hoping that they muck up and
accidentally give live coverage of the office
party
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14. CONTACT
us
Follow us @Beyond WE’RE
HIRING
Like us Facebook.com/
BeyondConsultancy
Charlie Lyons Toby Margetts Digby Killick
@CharlieLy0n5 @TobyMargetts @Dogby52
Head of Accounts EMEA Engagement Executive Insights & Analytics Executive
+44 (0)2079 086565 +44 (0)1273 475128 +44 (0)7538 817792
+44(0) 7540 686704 +44 (0)7534 718 577 +44 (0)203 170 7926
charlie@bynd.com toby@bynd.com digby@bynd.com
© Copyright 2012 Beyond. All rights reserved. Private and Confidential