Brand Identity project on The Sound.

1. Jermaine DeShields
Full Sail University
Brand Identity Project: The Sound
Sunday, November 14, 2010

2. The Sound
The
Sound
is
the
name
of
the
company
and
beat
auction
is
what
the
company
is
all
about.
This
company
is
designed
to
give
independent
music
producers,
writers,
or
artists
a
chance
to
make
money
early,
network,
and
exposure.
The
Sound
basically
comes
from
our
customers.
We
are
grabbing
music
of
today
and
the
future,
and
exposing
it
to
the
world.
It’s
the
sound
of
unheard
talent
that
waits
to
be
discovered.
Most
of
the
time,
people
are
successful
in
the
music
or
entertainment
industry
because
of
connections.
We
want
to
be
that
connection.
We
want
to
be
the
sound
of
the
music
industry.
Sunday, November 14, 2010

3. The Sound
The Sound is a descriptive trademark. It basically describes
something about our services to be sold. The name is not
protectable so it’s still available.
Strength
•Easy to remember
• Describes services in
a unique way
Concerns
•Nothing too outstanding
about the name
•Easy to out beat
Sunday, November 14, 2010

4. The Sound
This
will
be
effective
because
for
one,
its
horizontal
and
people
read
that
way.
The
name
is
also
simple
so
we
would
keep
the
logo
simple
as
well.
It
will
be
able
to
be
seen
anywhere
or
at
anyplace
and
very
easy
to
visualize
in
the
mind.
Word-­‐mark
would
be
the
best
category
for
this
logo
because
the
name
is
simple.
It
just
needs
a
simple
but
catchy
font.
The
logo
will
Dit
our
brand
because
it’s
simple
along
with
the
name.
The
name
alone
lets
people
know
that
we
are
providing
music
of
today
and
the
future
and
its
ofDicial
that
we
have
that
sound.
•The shape of the logo will be horizontal because
it’s attractive to the human eye.
•The main color will be blue so that we will
show leadership within our company.
Sunday, November 14, 2010

5. This is a logo for I Do Music. This is a non-profit
organization that offers about the same services we do
once a month. This logo is horizontal and very simple
to remember. It has simple colors with one word that
sticks out. It indicates that It focuses on people who are
serious with music.
Sunday, November 14, 2010

6. This logo is the ideal logo. The name speaks for
itself and its simple. Not really a color to it but if
you see it any where, you know what it is. The
font is simple but creative towards the middle of
the name. This is something close to what the
sound should look like. (not color)
Sunday, November 14, 2010

7. sThe ound
Are you ready?
This is the logo. Its simple with blue to show leadership. The “s” is
different to exaggerate the word sound so that people will know what
we are all about. It’s horizontal to make it easy to read and pleasant
to look at.
Sunday, November 14, 2010

8. Corporate Culture
We want to be the home for independent producers, artists, writers, or even musicians.
We want to provide our customers with a family atmosphere to let them know that we
are all a team with the same goal. We will accomplish this by doing surveys on what
we can do to make people feel at home. Also, our building will be designed as a club
with coaches and tables to give it a home feeling. We will also allow our customers to
meet with some of there role models in the industry personally so that will develop a
close relationship vibe. Allow are customers to perform and come and just hang out to
network will let them know that this is the place that they want to be and feel welcome
to do so
Sunday, November 14, 2010

9. Mission Statement
Our goal is to give people who are serious in pursuing a career in the music industry,
come closer to their dream by providing them with unique opportunities to make
money, get exposure, and network everyday.
This will be seen at the front of our building and our website. Its
directed to both employers and customers because we are all a
team trying to reach the same goal(success). This statement
shows passion for our audience and pretty much tells what we
are all about. Its unique from other companies because its
straight to the point and it doesn’t sound cheesy. You can
actually believe we will provide this for you.
Sunday, November 14, 2010

10. sThe ound
Are you ready?
Tagline
Are you ready is basically saying prepare yourself to work. It’s possible to get
discovered with our services and we want people to know that if your serious, then
lets do it. It also refers to the music that we will provide for our beat auctions. We
will make sure that all music will be catchy and timeless. You can say that our
tagline is more descriptive than anything else because it shows that we are serious.
We kept our tagline short and catchy so that it will stick in the minds of
consumers. Most of our competitors lack a tagline so this is something that will
distinguish from the rest.
Sunday, November 14, 2010