Before doing backlinks, Pay-Per-Click (PPC) or any of the other forms of SEO, we must make our websites clear, focused on on target for the topic of the site. In this presentation given at Social Media Day 2013 in Dallas, I presented the details regarding the main areas that we need to focus on within our websites.

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SEO For The Everyday JoeSEO For The Everyday Joe
John J. Nosal
The CEO of SEO
NosalCentral.com
Search Engine Optimization • Website Design and Maintenance • Internet Marketing

2. jnosalNosalCentral
www.NosalCentral.com
SEO For The Everyday Joe
Search engine optimization (SEO) is the
process of affecting the visibility of a website or
a web page in a search engine's search results.
In general, the earlier, and more frequently a
site appears in the search results list, the more
visitors it will receive from the search engine's
users.

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www.NosalCentral.com
SEO for the Everyday Joe
Feeding the Google Monster

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www.NosalCentral.com
SEO For The Everyday Joe
How Do We Feed The Google Monster?
Content, content, content
– It has to be Fresh
– It has to be clear and focused
– It has to play by the rules

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www.NosalCentral.com
SEO For The Everyday Joe
Creating Food the Google Monster Loves
“Optimizing A Website”
Four areas of focus
– Page Titles
– MetaData
– Headlines
– Images

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SEO For The Everyday Joe
Page Titles

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SEO For The Everyday Joe
Metadata
● Title
● Description
● Keywords

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www.NosalCentral.com
SEO For The Everyday Joe
Headlines
● H1, H2, H3...

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SEO For The Everyday Joe
Images
● File Names
● Alt Tags

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www.NosalCentral.com
SEO For The Everyday Joe
Tools for getting the SEO Job Done
Free SEO Tools
– SEO Quake
– Google Analytics
– Google & Bing Webmaster Tools
– Google AdWords

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SEO For The Everyday Joe
SEO Quake (seoquake.com)

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SEO For The Everyday Joe
Google Analytics

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www.NosalCentral.com
SEO For The Everyday Joe
Google & Bing Webmaster Tools

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www.NosalCentral.com
SEO For The Everyday Joe
Google Adwords

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SEO For The Everyday Joe
The SEO Basics
● Page Titles
● Metadata
● Headline Tags
● Images Names
● SEO Quake
● Google Analytics
● Webmaster Tools
● Keyword Tool
We Have to...

16. jnosalNosalCentral
www.NosalCentral.com
SEO For The Everyday Joe

17. jnosalNosalCentral
www.NosalCentral.com
SEO For The Everyday JoeSEO For The Everyday Joe
John J. Nosal
The CEO of SEO
NosalCentral.com
Search Engine Optimization • Website Design and Maintenance • Internet Marketing
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