Liba Rubenstein, Director of Outreach for Politics and Causes at Tumblr.com, gave this presentation to some staff at the United Nations on June 11, 2013.

2. Hi. I’m Liba.

3. I work at Tumblr

4. What is Tumblr?

5. The World’s Greatest Creators
The easiest way to share compelling content, Tumblr has grown into the greatest
community of creators, curators and consumers in the world.

6. If there’s a passion for it,
there’s a Tumblr for it.

7.
Tumblr Is Home To
The Most Passionate
Communities on Earth

8. Facts / Figures

9. 2 0 0 0 0, , ,
Monthly page views
112Million+
300Million+
75Million+
Tumblr Blogs monthly uniques
(80 million U.S.)
new posts
everyday
Source: Quantcast
000 0 0 0

10. new users yesterday
,221 023

11. Demographics
Gender Age
35-54
23%
55+
5%
<18
21%
27%
18-3456%
Female
44%
Male
Source: Quantcast

12. Top 5 countries
United States
62 million uniques
Brazil
13 million uniques
UK
9 million
uniques
Canada
7.5 million uniques
Australia
4 million
uniques
Network Total
149 million uniques
Other
54.5 million uniques
Quantcast

13. Where our users are posting from
Jan 2012

14. How their posts travel
Jan 2012

15. 1
content consumption
98minutes
15minutes
30pageviews
per month
Source: Quantcast
0 0
per visit per visit
%
Insane Engagement Online

16. more likely to go to a
political rally
more likely to be
registered to vote
more likely to advise others
on current events / politics
than avg. Internet user, age 18-34
Source: Comscore
than avg. Internet user, age 18-24
than Facebook users, age 18-24
%
Insane Engagement Offline
5 0
%1 0 8
X2 2.

18. You want in?

19. Post anything.

20. Customize
everything.

21. Everything is Social

22. unikus reblogged your photo post: “Rainborough II”
by
hifry liked your photo post: “Rainborough II” by
Aakash
haleysblueeyes reblogged your photo post:
“Rainborough II” by Aakash
screwyouplato liked your photo post: “Rainborough
II” by
willmk reblogged your photo post: “Rainborough II”
by
titus-andonicus reblogged your photo post:
“Rainborou
kelsowelso reblogged your photo post:
“Rainborough II”
hyped-up-teacup reblogged your photo post:
“Rainb
sinbandera reblogged your photo post:
“Rainborough II”
sinbandera liked your photo post: “Rainborough II”
psalms27 liked your photo post: “Rainborough II” by
feelthebassinyourheart liked your photo post: “Rain
unikus reblogged your photo post: “Rainborough II”

23. Tumblr in action

24. Tumblr = what you wish you
could do with your website!
national archives

25. Power your blog
USA.gov

26. Extend your social media strategy
NRCC, NYC.gov

27. Build your brand around a single theme

28. Leverage a unique toolset
npr - inauguration

29. Launch something completely new
dadaab stories

30. Engagement: be a Tumblr Citizen
heritage foundation, obama campaign

31. Engagement: take submissions

32. Engagement: answer questions
Planned parenthood

33. Discovery: featured blogs
tumblr.com/spotlight

34. Discovery: curated tags
tumblr.com/explore

35. Efficiency: tools in the dashboard

36. Efficiency: tools for posting

37. ...and don’t forget to have fun
obama shoulder brush

38. Let’s create
something great,
together
Liba@Tumblr.com