Social Media Plan Summary

Needs/Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]

Current assessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4 main platforms ,[object Object],[object Object],[object Object],[object Object]

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Useful Resources Here is your American Athlete page - http://www.facebook.com/pages/American-Athlete/120052128010982?ref=ts#!/pages/American-Athlete/120052128010982?sk=info How to set up and enhance a Facebook Page http://www.youtube.com/watch?v=qOD8_0hh9bc&feature=player_embedded#at=37 Facebook Pages FAQ’s http://www.facebook.com/help/?page=904 http://mashable.com/2010/09/19/facebook-places-for-smbs/ Communications/interactions with customers

Facebook Guiding Principals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Generating Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object]

Increase Traffic and Sales ,[object Object],[object Object],[object Object],[object Object],[object Object]

Build Loyalty and Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object]

Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources http://www.socialmediaexaminer.com/how-to-build-your-twitter-tribe/ http://mackcollier.com/a-no-nonsense-guide-to-sharing-and-promoting-content-on-twitter/ Ask “Whom can I help on Twitter?” Remember Twitter is about engagement. Retweet other users, reply to tweets and you will see a steady increase of traffic from Twitter. Daily Tweets and retweets of relevant industry info

Twitter best practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter etiquette ,[object Object],[object Object],[object Object],[object Object],[object Object]

Finding Twitter users close to you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Location Based Marketing How many people go around this lake each day? Your goal is to reach them on their mobile device, offer to help them in what they are doing at that exact time – exercising.

Groupon Now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Real-time deals that attract customers exactly when you need them

Groupon Now for A.A ,[object Object],[object Object],[object Object],[object Object]

Foursquare ,[object Object],[object Object],[object Object],Resources http://www.openforum.com/idea-hub/topics/marketing/article/how-to-set-up-a-foursquare-special?cid =em-smartbrief http://mashable.com/2010/04/02/foursquare-brands/ https://foursquare.com/business/venues Location based incentives for current and potential customers

Swarm Special You can specify the number of people who need to be checked in to unlock something. For example, an ice cream store can give away a free scoop of ice cream when 10 people are checked in at once. You can set a limit for how frequently this special can be unlocked so that you don’t give away too much product.

Friends Special A reward for when friends check in together. You can specify how many friends need to be checked in and what they receive for being checked in.

Flash Special You can set a special so that the first X people who come at X time get a reward. It’s great way to incentivize customers to stop by during your slow hours.

Newbie Special People who check in to your business for the first time can be awarded a Newbie Special — maybe 10% off or a free side dish, if you own a restaurant. Offering a reward for a user’s first checkin — even if it’s a small one — is a great way to start a relationship with a new customer.

Check-In Special The Check-In Special offers a reward for every single checkin. Restaurants can offer a free soda or a discount, while retailers might offer $1 off a purchase.

Loyalty Special The Loyalty Special is an offering for every third, fifth, seventh checkin — you determine the interval — to incentivize customers to return regularly and cash in on their special.

Mayor Special The mayor is the person who has checked into a venue more than anyone else. In theory, he is your best and most loyal customer. As such, he deserves a prize, whether it’s a discount, a free t-shirt or a meal on the house. Mayors tend to be proud and protective of their mayorship, and you might even see some turf wars when the mayorship changes hands.

Black/White vs. Colored The most important thing is that an unlocked special is color while a yet-to-be-unlocked special is black and white.

Biggest Small Biz Mistakes ,[object Object]

Fitness Tips – at Green Lake Start leaving fitness tips all around Green Lake Park on Foursquare. Own the fitness market!

Frequency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Growth Rates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

10 things you can do once you attain your followers: ,[object Object],[object Object],[object Object],[object Object],[object Object]

10 things Continued… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Nick Hughes CEO, Loyaltize Inc. [email_address] Blog - SoEntrepreneurial.com Thanks.

Social Media Plan Summary

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