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UIE Virtual Seminar
January 15, 2009
www.uie.com


The Road to
Informed Decisions
Jared M. Spool
User Interface Engineering
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            at        Infe
        erv                renc
     bs                        e
 O

                       4.
                 Recomm
                          end-
  3.                ation
Opinion
                                      Solid
                5.                 Inferences
             Decision              are Critical
Differences & Similarities
‣Highlights of special offers
‣Search capabilities
‣Prominence of product lines
‣Tabbed interface
‣Prominence of pricing
‣Visually distinct special offers
‣City listing
‣Brand listings
‣Bundle availability
#1
  Evaluate in
    2 days
                                #2


                 Alternatives
                                #3
Current Design

                                #4
 Under $10k
                                #5
UIE Virtual Seminar
January 15, 2009
www.uie.com


The Road to
Informed Decisions
Jared M. Spool
User Interface Engineering

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UIE Virtual Seminar Preview: The Road to Informed Decisions

  • 1. UIE Virtual Seminar January 15, 2009 www.uie.com The Road to Informed Decisions Jared M. Spool User Interface Engineering
  • 2. 1. ion 2. at Infe erv renc bs e O 4. Recomm end- 3. ation Opinion Solid 5. Inferences Decision are Critical
  • 3. Differences & Similarities ‣Highlights of special offers ‣Search capabilities ‣Prominence of product lines ‣Tabbed interface ‣Prominence of pricing ‣Visually distinct special offers ‣City listing ‣Brand listings ‣Bundle availability
  • 4. #1 Evaluate in 2 days #2 Alternatives #3 Current Design #4 Under $10k #5
  • 5. UIE Virtual Seminar January 15, 2009 www.uie.com The Road to Informed Decisions Jared M. Spool User Interface Engineering