1. Sock Le Blue Restaurant
Tablet Upgrade Selection Analysis
Our research confirms the Apple i-Pad to
be the frontrunner in touchscreen
technology for
Speed and
Sock Le Blue restaurant is in need of
a POS system upgrade to address Usability
issues inherent in the older Windows
based system such as speed and
usability. The owner is very
enamored by the Apple I-pad and
would like to purchase it but wants
an outside analysis to compare it vs
its competitors.
.
2.
3.
4. Situational Analysis
• Sock Le Blue restaurant is • The main criteria
in need of a POS system provided by the owner of
upgrade to address issues Sock Le Blue are
inherent in the older
Windows based system • Speed
such as speed and
usability. The owner is • Usability
very enamored by the • Wow factor
Apple I-pad and would
like to purchase it but
wants an outside analysis
to compare it vs its
competitors.
5. Strength
• Apple mobile devices
since 1983 1
• High speed 2
• Best in class usability 3
• Has a restaurant
application 4
6. Weakness
• Cost to initiate project 5
• No in house repairs 6
• No multi-tasking 7
• Id consolidation policy 8
• Learning curve for non
Apple users 9
• No removable battery 7
7. Opportunity
• Apples market share
• Multiple Platforms
going to touch screens 10
• TSP market growth
means that there will be
less of a learning curve
for future employees
8. Threats
• Potential health risk
14
• Hackers and Mal-wear 12
• Apple’s environmental
record 11
• Data Safety 12
• Windows 7 13
9. Recommendations
The purchase of Apple I Pads 3. Sock Le Blue currently does not have
in-house repair of our equipment
should be adopted by the therefore this weakness does not
Sock Le Blue Restaurant negatively effect the company.
4. There is a general culture against
multi-tasking within the organization and
there is a profound reluctance to use
1. Although Apple has a poor cost benefit analysis therefore these
environmental record our company does weaknesses pose little threat.
not adhere to or market environmental
standards. The Sock Le Blue policy is not
take steps to mitigate the risk of stolen
data, therefore there is no need not
worry about the threats of hackers or
unsafe data storage.
2. There is no direct cost associated with
employee health because do not offer
health insurance therefore that threat is
also of low risk.
10. Bibliography
• iPoison + iWaste. (2007, May 2). Retrieved 11 12, 2011, from
Green Peace: http://www.greenpeace.org/apple/itox.html
. • Digital Dining . (2011, 11 12). Retrieved 11 21, 2011 , from
Digital Dining :
http://digitaldining.com/POS/PrdiTouchBody.html
• Apple. (2010, January 22). Apple. Retrieved 11 21, 2011, from
Apple: http://www.apple.com/pr/library/2010/01/27Apple-
Launches-iPad.html
• Apple. (2011, 11 1). Apple. Retrieved 11 12, 2011, from
Apple: http://www.apple.com/support/help/getstatus/
• Edner, S. C. (2010). Human Interface Design . Heildelberg:
Springer Berlin .
• Epps, S. (2011, August 29). Amazon Will Be Tablet Product
Strategists’ New Frenemy. Forester Research, pp. 34-45.
• Hargreaves, S. (2006, October 20). Hackers look to crack Mac.
CNN , p. 1.
• Jun, T. L. (2011, 1 16). Customers with multiple Apple IDs
frustrated by Apple's "no consolidation" policy. Retrieved 11
12, 2011, from Tuaw.com:
http://www.tuaw.com/2011/06/17/multiple-apple-ids-
frustrated-by-apples-no-consolidation-policy/
• Lee, D. (2011). The State of the Touch-Screen Panel Market in
2011. Los Angeles: Information Displays .
• Moore, C. (2010, June 25). gigaom. Retrieved 11
21, 2011, from The Potential Health Risks of Multitouch
Devices: http://gigaom.com/apple/the-potential-health-risks-
of-multitouch-devices/
• Morrissey, S. (2010). History of Apple Mobile Devices. New
York: Apress.
• Schroeder, S. (2011, 11 16). Mashable Business . Retrieved 11
21, 2011, from Apple Factories have Polution problems :
http://mashable.com/2011/11/16/apple-pollution/
• Trautschold, M. (2011). Multitasking and Mute/Lock Switch.
In G. Mazo, iPad 2 Made Simple (pp. 217-222). New York:
Apress.
• Young, M. J. (2009, may 9). A learning Curve for Apple. Asian
Times , pp. 1-5 .
