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The New Media Landscape
The New Media Landscape

   Where do Public Access
  and MCTV sit on the map?
The New Media Landscape

   Where do Public Access
  and MCTV sit on the map?

            Jason Mittell
     Professor of Media Studies
         Middlebury College
Television in the 20th Century
Television in the 20th Century



                         You
Television in the 20th Century

 Commercial
  Networks
                 Broadcasting
Local Stations
                                You
Television in the 20th Century

 Commercial
  Networks
                 Broadcasting
Local Stations
                                You
    Public
  Television
Television in the 20th Century

 Commercial
  Networks
                 Broadcasting
Local Stations
                                   You
    Public
  Television
                 Cable/Satellite
   Cable
  Channels
Television in the 20th Century

 Commercial
  Networks
                 Broadcasting
Local Stations
                                   You
    Public
  Television
                 Cable/Satellite
   Cable
  Channels

    PEG
Television in the 20th Century

 Commercial
  Networks
                 Broadcasting
Local Stations
                                   You
    Public
  Television
                 Cable/Satellite
   Cable
  Channels

    PEG
PEG
PEG
Public Access
PEG
Public Access
 Educational
PEG
Public Access
 Educational
Governmental
PEG
   Public Access
    Educational
   Governmental
Community Media Center
PEG
   Public Access
    Educational
   Governmental
Community Media Center
Locally Run & Produced
PEG
         Public Access
          Educational
         Governmental
    Community Media Center
    Locally Run & Produced
Access to Production & Distribution
PEG
         Public Access
          Educational
         Governmental
    Community Media Center
    Locally Run & Produced
Access to Production & Distribution
    Media Literacy Education
Television & Video Today
Television & Video Today



          You
Television & Video Today
                    Public Television
   Commercial
    Networks


Local Stations
                         You
   Cable
  Channels

   TV Websites
 (Hulu, channels)
             Downloading
               (iTunes) DVDs
Television & Video Today
                    Public Television
   Commercial
                                        PEG
    Networks

                                              YouTube
Local Stations
                         You                Desktop
   Cable                                  Video Editing
  Channels
                                          Peer-to-peer
                                            Sharing
   TV Websites
 (Hulu, channels)
                                 Creator Communities
             Downloading
                                 and Self-distribution
               (iTunes) DVDs
PEG Today?
PEG Today?
  Challenges:
PEG Today?
     Challenges:
Shrinking funding base
PEG Today?
         Challenges:
   Shrinking funding base
Cable doesn’t reach community
PEG Today?
         Challenges:
   Shrinking funding base
Cable doesn’t reach community
  Legal and corporate shifts
PEG Today?
         Challenges:
   Shrinking funding base
Cable doesn’t reach community
  Legal and corporate shifts
 Competition from other sites
PEG Today?
PEG Today?
  Strengths:
PEG Today?
     Strengths:
Community Media Center
PEG Today?
       Strengths:
Community Media Center
Locally Run & Produced
PEG Today?
            Strengths:
    Community Media Center
    Locally Run & Produced
Access to Production & Distribution
PEG Today?
            Strengths:
    Community Media Center
    Locally Run & Produced
Access to Production & Distribution
    Media Literacy Education
PEG Today?
            Strengths:
    Community Media Center
    Locally Run & Produced
Access to Production & Distribution
    Media Literacy Education
               ???

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New Media Landscape Where Public Access and MCTV Sit

  • 1.
  • 2. The New Media Landscape
  • 3. The New Media Landscape Where do Public Access and MCTV sit on the map?
  • 4. The New Media Landscape Where do Public Access and MCTV sit on the map? Jason Mittell Professor of Media Studies Middlebury College
  • 5. Television in the 20th Century
  • 6. Television in the 20th Century You
  • 7. Television in the 20th Century Commercial Networks Broadcasting Local Stations You
  • 8. Television in the 20th Century Commercial Networks Broadcasting Local Stations You Public Television
  • 9. Television in the 20th Century Commercial Networks Broadcasting Local Stations You Public Television Cable/Satellite Cable Channels
  • 10. Television in the 20th Century Commercial Networks Broadcasting Local Stations You Public Television Cable/Satellite Cable Channels PEG
  • 11. Television in the 20th Century Commercial Networks Broadcasting Local Stations You Public Television Cable/Satellite Cable Channels PEG
  • 12.
  • 13. PEG
  • 17. PEG Public Access Educational Governmental Community Media Center
  • 18. PEG Public Access Educational Governmental Community Media Center Locally Run & Produced
  • 19. PEG Public Access Educational Governmental Community Media Center Locally Run & Produced Access to Production & Distribution
  • 20. PEG Public Access Educational Governmental Community Media Center Locally Run & Produced Access to Production & Distribution Media Literacy Education
  • 22. Television & Video Today You
  • 23. Television & Video Today Public Television Commercial Networks Local Stations You Cable Channels TV Websites (Hulu, channels) Downloading (iTunes) DVDs
  • 24. Television & Video Today Public Television Commercial PEG Networks YouTube Local Stations You Desktop Cable Video Editing Channels Peer-to-peer Sharing TV Websites (Hulu, channels) Creator Communities Downloading and Self-distribution (iTunes) DVDs
  • 25.
  • 27. PEG Today? Challenges:
  • 28. PEG Today? Challenges: Shrinking funding base
  • 29. PEG Today? Challenges: Shrinking funding base Cable doesn’t reach community
  • 30. PEG Today? Challenges: Shrinking funding base Cable doesn’t reach community Legal and corporate shifts
  • 31. PEG Today? Challenges: Shrinking funding base Cable doesn’t reach community Legal and corporate shifts Competition from other sites
  • 33. PEG Today? Strengths:
  • 34. PEG Today? Strengths: Community Media Center
  • 35. PEG Today? Strengths: Community Media Center Locally Run & Produced
  • 36. PEG Today? Strengths: Community Media Center Locally Run & Produced Access to Production & Distribution
  • 37. PEG Today? Strengths: Community Media Center Locally Run & Produced Access to Production & Distribution Media Literacy Education
  • 38. PEG Today? Strengths: Community Media Center Locally Run & Produced Access to Production & Distribution Media Literacy Education ???

Editor's Notes

  1. Brief overview of public access channels in the context of TV history, and then outline the situation today and challenges for MCTV
  2. Brief overview of public access channels in the context of TV history, and then outline the situation today and challenges for MCTV
  3. Brief overview of public access channels in the context of TV history, and then outline the situation today and challenges for MCTV
  4. Key points - distribution bottleneck; one-way flow of production to consumption aside from PEG
  5. Key points - distribution bottleneck; one-way flow of production to consumption aside from PEG
  6. Key points - distribution bottleneck; one-way flow of production to consumption aside from PEG
  7. Key points - distribution bottleneck; one-way flow of production to consumption aside from PEG
  8. Key points - distribution bottleneck; one-way flow of production to consumption aside from PEG
  9. Key points - distribution bottleneck; one-way flow of production to consumption aside from PEG
  10. Distribution is no longer central - consumption is More two-way avenues for users to produce and feedback Great for democracy and creativity - bad for PEG organizations
  11. Distribution is no longer central - consumption is More two-way avenues for users to produce and feedback Great for democracy and creativity - bad for PEG organizations
  12. Distribution is no longer central - consumption is More two-way avenues for users to produce and feedback Great for democracy and creativity - bad for PEG organizations