1. Evaluation Question 2
How do aspects of your magazine
give an idea of the social group it
is aimed at?

2. Age
 Content – a combination of articles
surrounding the genre indicate it is a
young audience who likes the genre.
Interviews with young people and
someone ‘recognisable’ to young as a
TV star indicate it is aimed at that age
group.

3. Age
 Photography – photography is a key
part of the magazine, especially on the
contents page. Images are given
vintage, high exposure effects as this is
reflective of a younger generation who
are often associated with using these
effects through mediums like instagram
and Tumblr.

4. Age
 Writing style – long articles indicate a
clever academic age group. Whilst older
people have more life experience, 16-
24 is associated as an age of learning
and intelligence, therefore the long
articles could show to be aimed at this
age group.

5. Age
 Colour scheme – focusses on RGB
colours which are associated with
vintage manipulation and pastel
variants on these colours reflect again
the vintage effects and make the
magazine more appealing to the age
group.

6. Age
 Other – the tumblr style layout of the
contents page indicates a youthful
audience with social media being more
so associated with this age. Also the
social media ties on the front cover and
other areas suggest similar things.

7. Gender
 I think the magazine is fairly neutral in terms
of gender but if it aims itself at one it is
probably the male gender.
 Content – the feature about a young male
who’s exploits are drugs, women and
producing dance music probably appeal to
men as it is the whole sex, drugs and rock n
roll typecast. Men want to be him.

8. Gender
 Photography – the photography,
especially of Ollie K is not photography
that would seem to deliberately set out
to make him seem sexy or attractive to
a female audience. It has more focus
on him, and although they are good
photo’s of him, they do not detract from
the article. He is not topless or anything.

9. Gender
 Writing style – humorous and Ollie K’s
dialect is often masculine in tone.
Words Ollie uses like ‘I was ruined’ to
mean intoxicated and his ladish humour
indicate the magazine is about young
males – for young males.

10. Class
 Again I have not intentionally aimed it at
a particular class, but there are
arguments to say it is aimed at a
particular class.
 If I had to pinpoint a class I would say it
would be poorer people in the age
group rather than rich people.

11. Class
 Content – the story about a bad boy who has
gone down the wrong path would indicate that
it is aimed at lower classes, though the
rebellious side could connote a more upper
class audience.
 Features about perhaps expensive DJ
equipment could appeal to more richer
readers.

12. Class
 Photography/Writing Style – I don’t think the
photography says a great deal about class
other than what it shows Ollie K to be
wearing. A hoodie and beanie hat are
generally seen to be ordinary clothes, worn
by ordinary people. The writing style contains
Ollie using slang which generally connotes
lower classes.
 I don’t think class is massively relevant.

13. Social Group
 Content – being aimed at young people, I
think the social group is hard to pinpoint. I’d
like to think it was aimed at the indie social
group, with the music’s genre, though this is
hard to translate into a magazine as the
connotations of this group is rock music. Still,
I think institutions of my genre like Boiler
Room show that it can be still aimed at this
group. I think the genre is what leads me to
this conclusion most. Also the contents page
mirrors a tumblr page, an outlet used by this
group, adding to the ideology.

14. Social Group
 Photography
– the photography in the
magazine has a focus on editing.