SugarCRM is the world's leading provider of commercial open source CRM software, available in both an On-Demand and On-Premise version and comes with a GPLv3 license. What most people don't realize is that SugarCRM is also a very extensible and easy to use business application platform. In this talk we'll explore the platform and what all it provides, and show how easy it is to customize it from the GUI as well as through writing PHP code.