Finding high quality customers for your mobile app is tough. This can help. Inside this short presentation, I'll share with you some tips that I've learned after running 1000's of Facebook ads and working with some of the most innovative mobile companies out there.

1. The Mobile Install Cheat Sheet
!
How to get more customers
using Facebook ads
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2. Here’s what you’ll learn today:
• How to quickly build target audiences in Facebook
• How to easily create great images for your ads
• A less confusing way to create your campaigns in Facebook
• What analytics to track and how to track them
• Tools to check out

3. Before we get started, who am I?
• My name is James Dickerson I’m a Facebook advertising
expert
• My agency, Crush Campaigns works with innovative
companies to help them acquire customers through social
advertising, retargeting, and other growth strategies
• In the last year alone, we’ve launched thousands of Facebook
ads and have delivered outstanding results to our clients in
some of the most competitive markets online
• Have launched two startups and worked at a venture capital
firm

4. 1. Find the right audience
• You can send new users that download your
app into Facebook using Custom Audiences
• Your developers can do this by setting up
App Events as part of the Facebook SDK
• You can even update FB with new users who
have purchased your product
• Then, Facebook can generate an audience
similar to the one that took your desired
action (purchased your product)
• Use that audience as a start

5. 1. Find the right audience
• Other ideas:
• It helps to start small. Pick a certain geographic area or just target fans of your
biggest competitor. Scale from there
• I like to create a spreadsheet of customers and manually look up their interests and
demographic information. See what they have in common. This can help you come
up with endless ideas.
• Target your own fans or email list!
• What books, public figures, or tools/software does your audience use?

6. 2. Images are everything
• You have to “interrupt” someone that’s browsing
Facebook
• Mobile is increasingly crowded, so think outside
the box
• Try overlaying your app across different
background images
• Use a filter on the image so that it appears
“Instagramish”
• Start with at least 10 images
• Think: how does this image spark an emotion?

7. 3. Quick campaign structure
• Campaign: My Mobile App 7/15
• Ad sets (3 or 4): includes different target audiences for each ad set
• Ads (3 or 4 per ad set): start by having a different image for each
ad, all other factors staying the same
• Start by using Facebook’s Optimized CPM bidding
• Make sure you are tracking the right metrics through a 3rd party or
Facebook’s conversion tracking

8. 4. What do I track?
• Ultimately the Cost Per Install doesn’t matter, it’s the revenue generated by a user
• So how do you track conversions in your app to see if campaigns make money?
• Free solution: integrate Facebook’s SDK to track in app events
• Paid solution: use a 3rd party analytics tool like Appsflyer or Localytics
• Look at results on an individual ad level and see what’s converting
• What combination of audience + creative is driving actual conversions?

9. 5. Facebook Mobile Marketing Toolkit
• Create great images: canva.com
• Track the right analytics: appsflyer.com, localytics.com, Facebook’s SDK,
Facebook’s ad reporting features
• Set up performance driven ad campaigns: qwaya.com , Facebook’s Power Editor
• Get ideas for ad creative & ad angles: whatrunswhere.com, semrush.com,
adbeat.com, mixrank.com
• High performance, done for you campaigns: crushcampaigns.com

10. Thanks! For more, visit crushcampaigns.com
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