AFS / AbilityCRM Press Release - March 29, 2011

1. AFS TECHNOLOGIES SELECTS ABILITYCRM AS THEIR PREFERRED
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PARTNER
Phoenix, AZ, March 29, 2011 - AFS Technologies is excited to announce the continued
commitment to expanding their suite of technology solutions, by providing customers the lowest
Total Cost of Ownership (TCO) with the selection of AbilityCRM as their preferred Customer
Relationship Management (CRM) partner. AbilityCRM will assist in integrated implementations
with Microsoft Dynamics CRM and AFS Order Management Solutions (OMS).
AbilityCRM has more than 13 years of experience installing Microsoft CRM, configuring CRM
workflows unique to each specific client, and maximizing customer ROI. With AFS OMS and
Microsoft Dynamics CRM tightly integrated, data will flow seamlessly throughout AFS
Technologies’ entire suite of products, eliminating duplicate data entry, inaccurate data, and
inconsistent data.
“Users will get a 360 degree view of customer details in CRM and initiate orders for the customer
in OMS from the same screen,” stated Suhas Gudihal, CTO of AFS Technologies. “AFS customers
won’t have to “double enter” sales leads, contact information, etc., and instead, a sales rep can
enter the information once into the CRM system and be assured that the key information is
automatically updated into AFS OMS,” continued Gudihal.
Microsoft Dynamics CRM is more than just a CRM data capture tool, it provides powerful
workflow processes. “No longer will a sales lead be lost or not escalated through the proper
channels,” said Mark Miller, VP Supply Chain of AFS Technologies. “With powerful workflow
capabilities, AFS customers can have their unique process flows configured to reflect their
business requirements, and are not limited to running their business within the limitations of the
CRM. AFS is excited to announce our partnership alliance with AbilityCRM, an industry leader in
CRM implementations,” continued Miller.
“AbilityCRM is thrilled with its new relationship with AFS Technologies,” stated James Marzola,
President and CEO of AbilityCRM. “AFS is an outstanding company with excellent product
offerings; and they’re one of our neighbors here in the greater Phoenix area. We’ve helped
companies all over the United States realize the benefits of using Microsoft Dynamics CRM and
look forward to doing the same for AFS’ customers,” confirmed Marzola.
“Microsoft invests heavily in our partners to ensure they have all the latest information and
resources at their fingertips to develop the world’s best solutions for our shared customers,” said
Michael Park, Corporate Vice President for U.S. Microsoft Dynamics at Microsoft Corp.
“AbilityCRM has demonstrated know-how helping its customers generate business value with
Microsoft Dynamics products.”
AFS Technologies Inc. is the leading provider of business enterprise and on demand software
About AFS Technologies Inc.
solutions. The company serves over 1,200 customers across the Americas with a portfolio of

2. solutions for the food & beverage, supply chain, and financial segments. AFS Supply Chain
Solutions and AFS Food & Beverage Solutions are designed to reduce costs, improve efficiency,
increase sales and margins, streamline internal processes, and assist in regulatory compliance.
AFS Financial Solutions address the complex issues related to revenue recognition as part of a
comprehensive ERP system including GL, AR and AP. All AFS solutions utilize service-oriented
architecture (SOA) built with Microsoft .NET framework technology. With a focus on modular
design, the solutions allow customers in manufacturing, sales agencies, distribution, and in
complex software companies the flexibility to upgrade specific elements of the software without
affecting the rest of the system. To match the needs of our diverse customer base, products are
available on both a license and true SaaS model basis.
AbilityCRM started providing Customer Relationship Management (CRM) solutions in 1998 and
About AbilityCRM
since then has helped hundreds of companies in many markets throughout the United States to
improve their business. AbilityCRM achieved the level of Gold Partner status with Microsoft
Dynamics CRM, is a Managed Partner with Microsoft, and is part of the Microsoft Dynamics
Partner Advisory Board. AbilityCRM is also a Certified Business Partner with Sage SalesLogix
CRM.
The real value of AbilityCRM is its understanding of how to make CRM work better for its client
companies:
• Adjust CRM to fit your business practice
• Integrate it with your ERP/Accounting and other Information Systems
• Assist in user adoption through training, change management, and CRM Help Desk
• Maximize its use through business intelligence, dashboards and mobility
AbilityCRM is headquartered in Scottsdale, Arizona
Microsoft Dynamics is a line of financial, customer relationship and supply chain management
About Microsoft Dynamics CRM
software that helps businesses work more effectively. Delivered through a network of channel
partners providing specialized services, these integrated, adaptable business management
solutions work like and with familiar Microsoft software to streamline processes across an entire
business.