Do you have any privacy concerns about using social media in your job search? Come learn how to secure your social media profiles and get your questions answered

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Social Media
Privacy
Concerns
in the Job
Search
Marketing Workshop
by Jose Martínez-Garriga, JD
JMG-Social Media/Public Relations
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Agenda
• Online Reputation Impact
• Protecting Your Privacy on Facebook &
Twitter
• 10 Steps to a Stronger Online
Reputation
• How to Monitor Your Online
Reputation
• 6 ways to Bury “Digital Dirt”
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When Do Employers Screen ?
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On the WWW
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Review your profile
• Anytime you edit
your profile – a
notice goes out to
your friends on their
News Feeds
• Tweak Privacy
settings
• Hide your yr of birth
• Create Friends Lists
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Secure Browsing
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Friends Lists
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Friends Lists
• Smart Lists – update automatically
based on your profile info you have in
common with friends like school, job,
or city
• Custom Lists – you choose who goes
into these lists and what privacy
restrictions apply
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Share with the Right People
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Privacy Settings
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“Locked Down” Profile
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Stronger Online Reputation
1. Google Yourself
• Are you at the top of the 1st page? 5th page?
 How many of the results on the 1st page
are about you?
 How many of the top 50 results are about you?
 How many of the results are about others?
 Any bad stuff there (Digital Dirt)?
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Stronger Online Reputation
2. Research the variations of your name that
are available as (yourname).com
• Skip the .net, etc. if someone else owns
the .com
• Domain registration is about $10/year at
GoDaddy.com
• Website NOT required, but perfect for your blog
• Cool email address (you)@(yourname).com
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Stronger Online Reputation
3. Pick a unique, clean name
• Pick a variation you can live with for a long
time.
• “James” vs. “Jim” or “Sue” vs. “Susan”
• Add a middle name or middle initial
This is your “brand name”, it can be the name
you have always used (if clean) or a new version.
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Stronger Online Reputation
4. Purchase the clean, unique name as a
(yourname).com domain name
5. Implement the name consistently
• Social media profiles
• Your resume
• Your professional email
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Stronger Online Reputation
6. Grab all the “vanity URL’s” for your
name
• Linkedin.com/in/yourname
• Google.com/profiles/yourname
• Facebook.com/yourname
• Twitter.com/yourname
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Stronger Online Reputation
7. Participate in social media
• Contribute at least 3 to 5 times a week
• Stay positive (don’t burn bridges)
• Stay on-message
• View reputation management as a
long-term activity
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Stronger Online Reputation
8. Keep profiles updated
• Focus on Linkedin, Facebook & Twitter
9. Buy Google Adwords ads for your
name
• Not expensive for most people
10. Blog weekly (or more), IF you can
commit to keeping with it
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• Job seekers MUST have a Linkedin
Profile:
• 80% of recruiters are using social media
• 95% of that use Linkedin
• Often top Google search result on your
name
Be here or be invisible
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• Do a public, not private, profile
• 100% complete (photo + 3
recommendations)
• Make your email address visible
• Update & participate often
• Must have positive future-focused
Personal Headline
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What You Need To Know About
Facebook Fan Pages
• Your Facebook Fan Page will be tied to
your personal profile as the ADMIN of
your Fan Page
• Facebook Fan pages are public –
anyone can find and view your page
whether they are logged into Facebook
or not.
• All content posted on your Facebook
Fan page gets indexed on Google.
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What You Need To Know About
Facebook Fan Pages
• You can target your posts by location
and language
• You can add applications to your page
– including custom content, video &
graphics
• You can add additional ADMINS – all
ADMINS have equal rights
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Monitoring Your Reputation
• Google & Bing yourself weekly
• Google Alerts (google.com/alerts)
• Easiest to set up & manage from a Google
account
• Structure like a Google search
 Quotation marks around phrases
 Plus & minus sign to add or subtract words
• Set up Alerts on your name(s), your
nickname(s), companies, employers, etc.
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6 Ways to Bury “Digital Dirt”
• Remove from your own blog/account
• Request others remove it
• Ask Google to remove it
• Push it down in search results by
being active in the right places
• Present your side of the story
• Hire help (Reputationdefender.com)
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Questions?
Jose Martínez-Garriga, JD
Social Media/Public Relations
jmartinezgarriga@gmail.com
972-832-6173
@jmartinezTX
www.facebook.com/JMG.SMPR
www.jmg-smpr.com
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