2. 10 Step Marketing Plan for Asuncion, Enatsu, Generoso, Lee Hok, Reyes Ateneo Graduate School of Business January 2010
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7. Gives them esteem and pleasure So that they can do more in life Need Dialysis treatment
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11. 3.b Kidney Zen targets the niche: high price, high quality of service Kidney Zen The Medical City St. Lukes Renal Care Hemotek Price High High High Low Low Quality Service High High High Basic Basic Add- on services Location Standalone- Greenhills Hospital-based, Pasig Hostpital Based, QC Stand alone, QC Standalone, QC Operating hours Monday to Sunday 3 shifts Monday to Sat, 3 shifts Monday to Sat, 3 shifts Monday to Sat, 2 shifts Monday to Sat, 2 shifts packages Wellness package, Fun package, Feast package none none Re-use package Re-use package
12. 3b. Kidney Zen covers the niche market, high price and quality with add on services Hemotek, Renal Care The Medical City, St. Luke’s Kidney Zen : WELLNESS/FEAST Package Kidney Zen : FUN Package PRICE/SERVICE MATRIX Basic Service High Quality Service Add on services Premium price Mid price Low price
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21. 6.a. Kidney Zen SERENITY BLISS SOUL Dialysis Center