Does publishing cute cat pictures drive any meaningful traffic to a social media site? The full story is here: http://uber.la/2013/05/return-on-cats/ John McElhenney, @jmacofearth

1. The Return on Cats (ROC)
24 cats in two months, let’s see how high we get on the social rewards metrics.
uber.laYou might not need to know this.
John McElhenney @jmacofearth 5-5-13 / cc share and use with attribution / http://uber.la

2. I’d love to attribute these two spikes to
cats, but alas, it is a false sighting.
And I’d really like to correlate these spikes and map how
they increased the cat currency. (purrency)
But, alas, folks drawn here by the Death of the Social
Media Strategist and Humor: The Final Tweets of the
Boston Bombing suspect were not showing cat curiosity.
The Return on Cats (ROC) uber.laYou might not need to know this.
John McElhenney @jmacofearth 5-5-13 / cc share and use with attribution / http://uber.la

3. The Return on Cats (ROC) uber.laYou might not need to know this.
Social Media Funnies Landing Page
86 page views with an average of 9 seconds on the page
9 page referrals from Pinterest, right behind bodybuilding.com
(that’s on 40 PINS!)
Animal World & Snake Farm Facebook Page
It seems like the sites that “might”
benefit from the cute animal
pictures are sites that involved
with animals.
I’m still not sure if sharing these
pictures outside of Facebook, as
memes or pins is going to prove
profitable for the Snake Farm.
“At least 89
Is a number!”
Said the
Cheshie.
John McElhenney @jmacofearth 5-5-13 / cc share and use with attribution / http://uber.la

4. The Return on Cats (ROC)
As a pure traffic driver the CATS were pretty BAD. But “BRAND” could be a different story.
uber.laYou might not need to know this.
I recently scoffed at a friend’s business session titled Instagram for
Entrepreneurs. My question was, “For what?”
Know your goals, and then evaluate if CATS fit those goals.
1. Drive traffic to the site (FAIL)
2. Build UBER.LA brand (unknown – what’s my brand?)
3. Being silly on social media (WIN)
More research could be in order, to put each new CAT on it’s own
landing page to assess if Lilbub is a better driver than Grumpy Cat. But…
John McElhenney @jmacofearth 5-5-13 / cc share and use with attribution / http://uber.la