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8 Steps Getting Social Media To 5 Goals & 2 Wins
1. Goal Setting        2. Team R&R                                          3. Personas




4. Content Planning     5. Publishing          6. Analytics & Demographics            7. Mapping To Goals




                                                                                  1. CONTACT/LEAD




                                                                       WINS
8. Optimize & Revise
                          GOALS



                                  1.    Increased Traffic
                                  2.    Social Engagement                                        2. SALES
                                  3.    Product Awareness
                                  4.    Brand Leadership
                                  5.    Web Support Success

                         presented by John McElhenney 3-6-12 www.uber.la
                         john.mcelhenney@gmail.comcc: share and attribute

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8 Steps to Social Media Success

  • 1. 8 Steps Getting Social Media To 5 Goals & 2 Wins 1. Goal Setting 2. Team R&R 3. Personas 4. Content Planning 5. Publishing 6. Analytics & Demographics 7. Mapping To Goals 1. CONTACT/LEAD WINS 8. Optimize & Revise GOALS 1. Increased Traffic 2. Social Engagement 2. SALES 3. Product Awareness 4. Brand Leadership 5. Web Support Success presented by John McElhenney 3-6-12 www.uber.la john.mcelhenney@gmail.comcc: share and attribute