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Spot Length and Retention

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Spot Length and Retentions

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Creative Spot Lengths & Retention Television Advertising Impact of :10s,:15s, and :30s Spot Lengths February, 2009 Jeffrey Louis, Sr. Planner
Television Advertising Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Television Advertising Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Television Advertising Overview ,[object Object],[object Object],[object Object]
Ratings Points ,[object Object],[object Object],[object Object],[object Object],[object Object]
Spot Length ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Spot Length ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pros and Cons—:30s TV Commercials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Television Bureau of Advertising
Pros and Cons—:15s TV Commercials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Television Bureau of Advertising
Pros and Cons—:10s TV Commercials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Television Bureau of Advertising
Other Lengths ,[object Object],[object Object],[object Object],[object Object],New York Times, 04/08/2005 "TV Commercials Adjust to a Shorter Attention Span "
Thank You! Jeffrey Louis 312.432.8742 [email_address]

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Spot Length and Retention

  • 1. Creative Spot Lengths & Retention Television Advertising Impact of :10s,:15s, and :30s Spot Lengths February, 2009 Jeffrey Louis, Sr. Planner
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  • 13. Thank You! Jeffrey Louis 312.432.8742 [email_address]