Dallas SEO Interactive Marketing Meetup presentation - Social Media 201.5 presentation.

1. Digital Space Consulting
THE
“HOW
TO
BUILD
YOUR
(PERSONAL)”
SOCIAL
STRATEGY
Tips
|
Tricks
|
PlaAorms
|
TacDcs
“We
are
the
CEOs
of
our
own
companies:
Me
Inc.”

2. Who We Are
•
Digital agency with over 10 years experience in content, creative, communications,
and analytics
•
Passionate about the tools, platforms, and technology used to connect and engage
consumers
•
Focused on empowering brands and customers by enabling them to research, relate
and engage with each other
•
Entrenched in execution and creating a blueprint from here to there
2

3. What We Do
Digital Communication Initiatives
STRATEGY
+
PLANNING
DIGITAL
MESSAGING
SOCIAL
MEDIA
INTERNET
MARKETING
ECOMMERCE
Technology Components
WEB
CONTENT
MANAGEMENT
ECOMMERCE
EMAIL
/
MARKETING
SOCIAL
COMMUNITIES
Analytics & Reporting
WEB
ANALYTICS
BUSINESS
INTELLIGENCE
SOCIAL
PROFILING
3
VIDEO
SEO/SEM
WEBSITE
WIDGETS

4. The problem you’re trying to solve
1
2
3
YOUR FIRST MISTAKE
Assuming
people
are
raDonal
YOUR SECOND MISTAKE
Assuming
people
are
eager
to
change
YOUR THIRD MISTAKE
Assuming
that
once
someone
knows
things
the
way
you
know
them,
they
will
choose
what
you
choose
4

5. Why social media should be a part of
your strategy
1.
Gain
visibility
Unlimited
access
to
professionals,
organizaDons,
prospects,
and
customers
in
your
target
market
2.
Provide
transparency
Being
open
and
honest
allows
you
to
connect
with
others
on
common
ground
3.
Helps
you
‘get
to
give’
Ask
for
help
only
aaer
offering
help
to
others
the
majority
of
the
Dme
4.
Allow
‘nobodies’
to
become
‘somebodies’
Create
and
culDvate
your
personal
brand
5

6. Social Media marketing isn’t a fad
More
and
more
small
businesses
are
leveraging
the
power
of
social
Of
small
business
marketers
spend
an
hour
or
more
on
social
media
markeDng
per
day.
of
small
business
Marketers
spend
at
least
10
minutes
on
social
media
markeDng
per
day.
6
of
small
business
marketers
plan
to
increase
their
use
of
social
media
this
year.

7. Do you know?
Do you know these people?
What about these people?
7

8. Let’s start with some videos
Social
Media 2013
Marketing Fundamentals
Don’t Change
8

9. What happens every 60 seconds on the
internet
•
695,000 FACEBOOK STATUS UPDATES
•
1,500 BLOG POSTS
•
13,000 IPHONE APPS DOWNLOADED
•
100+ NEW LINKEDIN ACCOUNTS
•
694,455 GOOGLE SEARCHES
•
98,000 TWEETS
“Marke<ng
today
is
about
crea<ng
brand
value
by
helping
customers,
not
crea<ng
documents
and
blue
pens
with
your
logo
on
them.”
9

10. The New Reality…
If companies don’t know you’re out there, you never get the OPPORTUNITY to
be considered The Customer is in CONTROL.
Your company, product, service, brand, reputation, etc. is now a
search result…
10

11. Why social matters
1.
Build
relaDonships
• Support
network
• Lead
generaDon
Blog
2.
Raise
visibility
• Increased
awareness
of
you
and
your
services
3.
Demonstrate
experDse
Blog
comments
Social
Networking
• OpportuniDes
to
show
thought
leadership
4.
Go
public
LinkedIn
• Come
out
from
behind
the
curtain
• Find
your
voice/niche/point
of
view
Share
links
Amplify
others
Give
Dps
11
Be
a
resource
Show
experDse

12. The “How To” Social Media for Business
Hello World…
12

13. What do I need to do first?
have
generated
customers
through
Facebook
•
•
Become
a
student
of
each
plaAorm
Engage
and
start
conversaDons
Make
sure
that
your
profile
is
updated
/
keyword
focused
Share
content
(arDcles,
videos,
webinars,
events,
etc.)
Center
profiles
on
who
you
are,
what
you’re
about,
and
how
you
help
Create
a
home
online
(social
home)
Keep
the
personal
personal
and
business
strictly
business
have
generated
customers
through
Twimer
•
•
•
•
•
of
businesses
have
generated
customers
through
LinkedIn
Create
profiles
–
engage
57% 48% 42%
CUSTOMER
ACQUISITION
Go ahead, ask the question - What’s the ROI of social media???
13

14. Can you show me a couple of examples?
•
•
•
•
Be
findable
–
What
happens
when
someone
Google’s
your
name?
Offer
help
and
answer
quesDons
Share
useful
content
(ArDcles,
Blogs)
Become
a
student
of
each
plaAorm
14

15. Profile: Scott Monty, Ford
15

16. But, Where Do I Get Started
People
are
using
the
Internet
to
talk
about
your
brand,
products,
compe8tors,
customers,
and
clients
–
are
you
listening?
WHERE
TO
LISTEN
• Google
Alerts
• LinkedIn
• Alltop.com
• Search.Twimer.com
• FollowerWonk.com
• HelpAReporter.com
(HARO)
• MuckRack.com
• SocialmenDon.com
• Topsy.com
WHERE
TO
SHARE
• Blogs
• Forums
• Twimer
–
hashtags
/
twimer
talks
• Facebook
–
status
comments
/
groups
• Linkedin
–
QA
/
Groups
• Quora
• Review
sites
–
Amazon
/
YouTube
/
Yelp
• Yahoo
Answers
Want
to
know
what
people
are
saying
about
you
on
TwiFer?
Facebook?
Blogs?
Forums?
No
problem.
16

17. Lets talk a little LinkedIn
– 5 ways to be rock star
17

18. 3 easy ways you can leverage social
media
And get started
1
2
3
-­‐ Market
intelligence
-­‐ Understand
your
customers
and
compeDtors
-­‐ Track
keyword
menDons
for
your
products
services
-­‐ IdenDfy
opportunity
-­‐ Listen
for
keywords
-­‐ IdenDfy
influencers
-­‐ Find
prospects
who
are
trying
to
find
you
-­‐ Build
thought
leadership
-­‐ Become
an
expert
in
your
niche
-­‐ Grow
your
tribe
/
create
authority
LinkedIn
is
a
great
place
to
learn
what
businesses
are
talking
about;
Twi>er
is
a
great
place
to
learn
what
businesses
are
bitching
about.
–
Paul
Gilllin
18

19. So how do you make the most of your
social media marketing efforts?
ADD
VALUE
Share
content
that
your
audience
will
find
helpful,
informaDve,
or
entertaining
19

20. Curate | Build | Manage | Measure
1
3
5
2
Get
content
• Google
Alerts
• AllTop.com
• SocialMenDon.com
• Feedly
• LinkedIn
/
Pulse
Build
a
team
• Crowdspring.com
• WriterAccess.com
• Contently.com
Measure
4
Manage
your
message
• Hootsuite.com
• PitchEngine.com
• Buffer
Track
•
•
•
Who
are
you
wriDng
for?
What
is
the
purpose?
What
is
the
call
to
acDon?
•
What
are
you
measuring?
•
•
Twimer
followers
/
@
MenDons
Linkedin
Followers
•
LinkedIn
connecDons
/
profile
views
The
key
is
to
make
yourself
visible
on
the
Internet
–
through
your
website,
by
blogging,
and
via
value
based
use
of
social
media.
20

21. Simplest Place To Start?
•
What
you
will
be
able
to
do
•
Schedule
tweets/Facebook/LinkedIn
posts
automaDcally
Manage
mulDple
social
profiles
•
hmp://hootsuite.com/help
•
21

22. Simplest Place To Start (Industry)
22

23. Simplest Place To Start (Competitor)
23

24. Simplest Place To Start (Identify Problems)
24

25. Simplest Place To Start (Listen)
25

26. Two Last Things +
My Warning
26

27. 2
Find Out What People Are Searching For
- Find your top 3-5 terms
- People search (LinkedIn)
- Google Insights
Create Profiles
- About.me
- LinkedIn
- Facebook
- Twitter
1
3
4
5
Say Something
- Hootsuite
- LinkedIn
- Twitter
- Facebook
Optimize profiles
- Add keywords to headlines, titles,
descriptions, summary, skills, links to
websites, bios, etc.
Find Stuff To Say / Organize Content
- Google Alerts
- Feedly
- LinkedIn Pulse
- SocialMention.com
- Twitter Lists
- AllTop.com
6
Measure
- # Followers
- # Connections
- # LinkedIn Views
- # LinkedIn Searches

28. Starter Matrix – What You Need
Content
Sources
Profiles
Domain/Hos@ng/Design
Simple
One
Pager
What
Else
You
Need
Google
Alerts
LinkedIn
GoDaddy.com
About.me
Gmail
account
LinkedIn
Twimer
BlueHost.com
Magnt.com
Pocket
Alltop
Facebook
HostMonster.com
Tumblr.com
Twimer
Feed
Feedly
Pinterest
Elance.com
Buffer
SocialMenDon.com
Instagram
Odesk.com
HootSuite.com
Newsle
Quora
Stumbleupon
Google+
Unroll.me
Flipboard
28

29. Starter Matrix – What You Need
Collabora@on
Tools
Content
Tools
Google
Tools
(Chrome
Who
I
Read
Mural.ly
Contently.com
RapporDve
Copyblogger
Storyboardthat.com
WriterAccess.com
Boomerang
Seth
Godin
Trello.com
TextBroker.com
Extension)
Chris
Brogan
HipChat.com
Scom
Stramen
Basecamp
Social
Media
Examiner
Mashable
Social
Media
Today
Gary
Vaynerchuck
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30. 8 Point Guide to Bootstrap Your Personal Brand
Where to start
•
•
•
•
•
•
•
•
Stop planning and start doing
Position yourself against the brand leader
Be freakishly persistent (comment, re-tweet, ask a question)
Associate with winners (customers/employees/vendors/peers)
Do favors for free (read comments)
Be a connector to establish a strong peer group
Partner with bigger people (get a sense of what’s important)
Get a duck
Final thought
• Follow
on
TwiMer/LinkedIn:
Find
out
their
interests,
the
kinds
of
things
they
share,
and
most
importantly,
the
content
gets
the
most
tracDon
from
their
audiences.
30

31. Have a game plan
Create social profiles
Engage and start
answering questions
Write profiles about who
you are, what you do, and
how you can help
Establish a social
home
Become a student of
social platforms
Include keywords that are relevant to your type
of business
Optimize your
profiles to let
customers,
partners, and
vendors find you
Don’t be upset with the results you didn’t get
from the work you didn’t do
31
Follow your metrics
• Who are you writing for?
• What is the purpose?
• What is the call to action?
• What are you measuring?
Stay connected to the
conversation

32. Where We Connect
Current Speaker for Pubcon
2013 Speaker
Board Member 2013
Member since 2010
Member since 2010
32

33. Digital Space Consulting
Create. Connect. Engage.
Thank
You.

34. How to Contact Us
DigitalSpaceConsulting.com
James@digitalspaceconsulting.com
Linkedin.com/in/Jloomstein
Twitter.com/jloomstein
Slideshare.net/jloomstein/presentations
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