Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.

1. Opening slide
• http://pennystocks.la/internet-in-real-time/
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2. Digital Space Consulting
THE “HOW TO BUILD YOUR (BUSINESS)” SOCIAL STRATEGY
Tips | Tricks | Platforms | Tactics
“Nobody ever got a client sitting at home waiting for the phone to ring.” - Me

3. Who We Are
• Digital agency with over 10 years experience in content, creative, communications,
and analytics
• Passionate about the tools, platforms, and technology used to connect and engage
consumers
• Focused on empowering brands and customers by enabling them to research, relate
and engage with each other
• Entrenched in execution and creating a blueprint from here to there
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4. What We Do
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Digital Communication Initiatives
Technology Components
Analytics & Reporting
SOCIAL MEDIA ECOMMERCEDIGITAL
MESSAGING
WEB CONTENT
MANAGEMENT
ECOMMERCE EMAIL /
MARKETING
SOCIAL
COMMUNITIES
SOCIAL
PROFILING
WEBSITE
WIDGETS
VIDEO SEO/SEM
WEB
ANALYTICS
BUSINESS
INTELLIGENCE
STRATEGY +
PLANNING
INTERNET
MARKETING

5. Do you know?
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Do you know these people?
What about these people?

6. Agenda
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A little background What’s this social media thing
and why should I care – I’m
not 22
What tools, platforms, and
services should I care about
What is my short and long
term strategy
How do I create the “social
media me” and build my
brand authority
What are the five things I can
do today to impact my digital
footprint, engage with my
customers, and manage my
time

7. Let’s start with some videos
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Social
Media 2013
Marketing Fundamentals
Don’t Change

8. What happens every 60 seconds on the
internet
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• 695,000 FACEBOOK STATUS
UPDATES
• 1,500 BLOG POSTS
• 100+ NEW LINKEDIN ACCOUNTS
• 694,455 GOOGLE SEARCHES
• 98,000 TWEETS
• 13,000 IPHONE APPS
DOWNLOADED

9. Why social media should be a part of
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your strategy
1. Gain visibility
Unlimited access to professionals, organizations, prospects, and customers in
your target market
2. Provide transparency
Being open and honest allows you to connect with others on common ground
3. Helps you ‘get to give’
Ask for help only after offering help to others the majority of the time
4. Allow ‘nobodies’ to become ‘somebodies’
Create and cultivate your personal brand

10. Why social matters
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1. Build relationships
• Support network
• Lead generation
2. Raise visibility
• Increased awareness of you and your services
3. Demonstrate expertise
• Opportunities to show thought leadership
4. Go public
• Come out from behind the curtain
• Find your voice/niche/point of view
Share
links
Amplify
others
Give tips
Be a
resource
Show
expertise
Blog
Blog
comments
Social Networking
LinkedIn

11. The “How To” Social Media for Business
Hello World…
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12. What do I need to do first?
• Become a student of each platform
• Engage and start conversations
• Make sure that your profile is updated / keyword focused
• Share content (articles, videos, webinars, events, etc.)
• Center profiles on who you are, what you’re about, and
how you help
• Create a home online (social home)
• Get a business card (Vistaprint / Moo Cards)
• Keep the personal personal and business strictly business
Go ahead, ask the question - What’s the ROI of social media???
Create profiles – engage
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42%
havegeneratedcustomers
throughFacebook
48%
havegeneratedcustomersthroughTwitter
57%
ofbusinesseshavegeneratedcustomers
throughLinkedIn
CUSTOMER ACQUISITION

13. Can you show me a couple of examples?
• Be findable – What happens when someone Google’s your name?
• Offer help and answer questions
• Share useful content (Articles, Blogs)
• Become a student of each platform
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14. Profile: Scott Monty, Ford
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15. But, Where Do I Get Started
People are using the Internet to talk about your brand, products,
competitors, customers, and clients – are you listening?
Want to know what people are saying about you on Twitter? Facebook? Blogs? Forums? No problem.
WHERE TO LISTEN
• Google Alerts
• LinkedIn
• Alltops.com (www.LinkedIn.alltop.com)
• Search.Twitter.com
• FollowerWonk.com
• HelpAReporter.com (HARO)
• MuckRack.com
• Socialmention.com
• Topsy.com
WHERE TO SHARE
• Blogs
• Forums
• Twitter – hashtags / twitter talks
• Facebook – status comments / groups
• Linkedin – QA / Groups
• Quora
• Review sites – Amazon / YouTube / Yelp
• Yahoo Answers
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16. 3 easy ways you can leverage social
media
LinkedIn is a great place to learn what businesses are talking about; Twitter is a
great place to learn what businesses are bitching about. – Paul Gilllin
And get started
- Market intelligence
- Understand your customers and competitors
- Track keyword mentions for your products services1- Identify opportunity
- Listen for keywords
- Identify influencers
- Find prospects who are trying to find you
2- Build thought leadership
- Become an expert in your niche
- Grow your tribe / create authority3
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17. So how do you make the most of your
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social media marketing efforts?
ADD VALUE
Share content that your audience will find helpful, informative, or entertaining

18. Curate | Build | Manage | Measure
Get content
• Elance.com
• WriterAccess.com
• Contently.com
• Google Alerts
• LinkedIn
Build a team
• ELance.com
• Crowdspring.com
• WriterAccess.com
• Contently.com
Manage your message
• Hootsuite.com
• TwitterFeed.com
• WiredPRNews.com
• PitchEngine.com
Measure
• Who are you writing for?
• What is the purpose?
• What is the call to action?
• What are you measuring?
The key is to make yourself visible on the Internet – through your website, by blogging, and via value
based use of social media.
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19. Example – Create a blog post (LinkedIn)
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• Research your idea
• Identify your niche (target audience)
• Add notes to Evernote / write in notebook
• Save articles that support your blog to Pocket
• Create a draft outline of blog post (500-800
words)
Curate
Write Promote
Post
• Open LinkedIn and click on ‘share an
update”
• Click on the pencil icon (create a post)
• Add your title, header image, and body
content and double check links to open in
new window)
• Promote post directly to LinkedIn and
share on Facebook and Twitter
• Invest in promoted posts when applicable
• Create a tracking spreadsheet to monitor
which posts/messages are gaining traction
• Re-share blog posts by taking snippets of
post and using them as tweet/updates
with same URL to read full blog
• Research potential copywriters from
eLance.com
• Provide writer with outline and essentials of
blog post (tone, audience, style, etc.)
• Finalize blog post in MS Word with links,
attributions, about the author, etc.
• Purchase stock photo for ‘header image’ from
shutterstock (medium/large size file)
+ Have 3-5 posts completed before posting your first blog
+ Subscribe to Copyblogger to learn more about content
marketing

20. • What you will be able to do
• Schedule tweets/Facebook/LinkedIn posts automatically
• Manage multiple social profiles
• http://hootsuite.com/help
Manage your social media presence
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21. Two Last Things +
My Warning
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22. Create Profiles
- About.me
- LinkedIn
- Facebook
- Twitter
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2 Find Out What People Are Searching For
- Find your top 3-5 terms
- People search (LinkedIn)
- Google Insights
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Optimize profiles
- Add keywords to headlines, titles,
descriptions, summary, skills, links to
websites, bios, etc.
4 Find Stuff To Say / Organize Content
- Google Alerts
- Feedly
- LinkedIn News/
- Twitter List/ Listorious
- SocialMention.com
5 Say Something
- Hootsuite
- LinkedIn
- Twitter
- Facebook 6
Measure
- # Followers
- # Connections
- # LinkedIn Views
- # LinkedIn Searches

23. Starter Matrix – What You Need
Business Cards Profiles Domain/Hosting /
Design
Marketing Tools Simple One
Pager
What Else You Need
MooCards.com LinkedIn GoDaddy.com Hootsuite.com About.me Gmail account
VistaPrint.com Twitter BlueHost.com TwitterFeed.com Magnt.com Zoho / FreshBooks
Office Depot Facebook HostMonster.com dissolve.com Tumblr.com Highrise
Staples Pinterest Odesk.com Piktochart.com Basecamp
Instagram Elance.com Mention.com HootSuite.com
Quora Dropbox
Google+ MailChimp.com
Uberconference.com
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24. Starter Matrix – What You Need
Collaboration
Tools
Content/ Creative
Tools
Google Tools
(Chrome Extension)
Who I Read Getting Paid
Trello.com Contently.com Rapportive Copyblogger Fresh Books
HipChat.com WriterAccess.com Boomerang Seth Godin Zoho Invoice
Basecamp eLance.com Streak Chris Brogan Quickbooks
Highrise Crowdspring.com Gary Vaynerchuck Harvest
99designs.com Social Media
Examiner
Hubspot
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25. Create social profiles
Optimize your
profiles to let
customers,
partners, and
vendors find you
Become a student of
social platforms
Establish a social
home
Engage and start
answering questions
Include keywords that are relevant to your type
of business
Write profiles about who
you are, what you do, and
how you can help
Follow your metrics
• Who are you writing for?
• What is the purpose?
• What is the call to action?
• What are you measuring?
Have a game plan
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Stay connected to the
conversation
Don’t be upset with the results you didn’t get
from the work you didn’t do

26. Here is where you start
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• Research your idea
• Talk to your network
• Identify your niche
• Build an audience before you build a product
• Create a mock prototype
• Create a presentation (investors/customers)
Concept
Business Internal
Marketing
• Build a team (designers, writers, creative,
advisors)
• Create internal process (marketing, CRM,
accounting)
• Create branding
• Create a digital home
• Set-up your social profiles
• Audience persona
• Social media tactical plan
• Content strategy
• Off-line strategy
• On-line strategy
• Legal incorporation (LLC, S-Corp, etc.)
• Buy your domain
• Set-up hosting
• Set-up email
• Get a separate bank account and credit card
• Build out estimated financial projections

27. Digital Space Consulting
Create. Connect. Engage.
Thank You.

28. How to Contact Us
DigitalSpaceConsulting.com
James@digitalspaceconsulting.com
Linkedin.com/in/Jloomstein
Twitter.com/jloomstein
Slideshare.net/jloomstein/presentations
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