JFS presentation - June 2013

1. The “How To” Social Media Overview
Tips | Tricks | Platforms | Tactics
Digital Space Consulting
June 2013
“Nobody ever got a client sitting at home waiting for the phone to ring.” - Me

2. The lines aren’t airplanes - they represent the real time,
constant flow of data across the world

3. Digital Space Consulting
Create. Connect. Engage.
Social Media 201.5 v2
Creating Your Digital Footprint…

4. Wait…About Me
• Integrated marketing firm with over 10 years of
direct advertising agency experience
• Extensive expertise in core marketing – including:
– Local search marketing
– Pay Per Click (Google AdWords)
– Search Engine Optimization
– Insights and Web Analytics (Google Analytics)
– Marketing Strategy
– Brand Positioning
– Targeting/Segmentation
• Plus – I’m a dad, husband, and sports junkie
• I sat in your spot and used tools like these to build my business….
• And, If I wasn’t doing this - I’d love to be a PGA tour player, or storm chaser

5. Agenda
• A little background
• What’s this social media thing and why should I care – I’m not 22
• What tools, platforms, and services should I care about
• What is my short and long term strategy
• How do I create the “social media me” and build my brand authority
• What are the five things I can do today to impact my digital footprint,
engage with my customers, and manage my time
• Industrial economy vs. connected economy

6. It’s seriously like this
• 695,000 Facebook status updates
• 1,500 blog posts
• 100+ new LinkedIn accounts
• 694,455 Google searches
• 98,000 Tweets
• 13,000 iPhone apps downloaded

7. How to create the “Social Media” me

8. The New Reality….
I was suppose to write something witty
here…
But the realityis this
Your company, product, service,
brand, reputation, etc. is now a search result…
If companies don’t know you’re out there,
you never get the OPPORTUNITY to be
considered
The Customer Is In CONTROL

9. All you need…
is a PLATFORM

10. The Big 5 of Social Media

11. What do I need to do first? Create profiles –
engage
• Become a student of each platform
• Engage and start conversations – offer help and answer
questions
• Make sure that your profile is updated
• Share useful content such as articles, etc. that your target
market would value
• Write your profiles for who you are, what you’re about, and
how you help
• Include keywords that are relevant to your type of business
• Optimize your profiles to let customers, partners, vendors, and
maybe some ex’s find you
Go ahead, ask the question - What’s the ROI of social media???

12. Make a Home – Claim Your Social Space – Start Engaging
 Be findable – What happens when someone Google’s your name?
 Offer help and answer questions
 Share useful content (Articles, Blogs)
 Become a student of each platform

13. Start Writing – Drive Google
• Develop your personal voice
• Searchable forever within Google
• Multiple touch points: RSS, email, on your
website
• Content is king!!!!
• Top places to contribute
• LinkedIn Groups
• Yahoo Answers
• Quora
• Comment on blogs:
• Directories: alltop.com, Technoarti.com
• Facebook postings
• Google+
• Twitter conversations
• Demonstrate expertise and commitment to your industry, profession, and community

14. Start Listening – Drive Engagement
People are using the Internet to talk about your brand and your products – are
you listening? Listening is easier then you think, and you don’t have to buy an
expensive monitoring tool to do it, either.
Want to know what people are saying about you on Twitter? Facebook? Blogs? Forums? No problem.
LinkedIn Signal – one of the most powerful sources to find shareable
content.

15. 3 easy ways you can leverage social media
• Market intelligence
• Understand your customer and competitor
• Track keyword mentions for your
products/services
• Identify opportunities
• Listen for keywords
• Find influencers
• Find prospects who are trying to find you
• Build thought leadership
• Become an expert in your niche
• Grow your tribe / create authority
LinkedIn is a great place to learn what businesses are talking about; Twitter
is a great place to learn what businesses are bitching about. – Paul Gilllin

16. But, Where Do I Get Started
People are using the Internet to talk about your brand, products, competitors,
customers, and clients – are you listening? Listening is easier then you think, and
you don’t have to buy an expensive monitoring tool to do it, either.
Want to know what people are saying about you on Twitter? Facebook? Blogs? Forums? No problem.
Where to listen
• Google Alerts
• LinkedIn
• Alltops.com
• Search.Twitter.com
• FollowerWonk.com
• HelpAReporter.com (HARO)
• MuckRack.com
• Google Consumer Surveys
• Marketingcharts.com
Where to share
• Blogs
• Forums
• Twitter – hashtags / twitter talks
• Facebook – status comments / groups
• Linkedin – Groups
• Quora
• Review sites – Amazon / YouTube / Yelp
• Yahoo Answers

17. And here is how I make it work

18. Social Media Architecture
Ines Hegedus-Garcia: Miamism.com Blogger (Realtor)

19. Have A Game Plan
• Create profiles (Facebook, Twitter, LinkedIn)
• Establish a simple one page website (About.me)
• Post your philosophy, passion, experience
• Create a blog (WordPress, Blogger, Posterous)
• Tip: Make sure they’re all in your name, or contain your name
The key is to make yourself visible on the Internet –
through your website, by blogging, and via value based
use of social media.
Platform Tools Description Sunday Monday Tuesday Wednesday Thursday Friday Saturday
LinkedIn LinkedIn.com Anwers, company follow,
TwitterSearch Search.twitter, wefollow, twellow.com,
twitterfall.com. listorious.com
KWsearch
TwitterPosting HootSuite Idea, questions, articles,
Facebook Posting HootSuite Build community
• Questions you should always be asking yourself
• Who are you writing for?
• What is the purpose?
• What is the call to action?
• What are you measuring?

20. • What you will be able to do
• Schedule tweets/Facebook/LinkedIn posts automatically
• Manage multiple social profiles
• http://hootsuite.com/help
That was a lot….Can we organize the chaos ?

21. Tools, platforms, and services to care
about

22. Starter Matrix – What you need
Business
Cards
Profiles Domain/Hostin
g
Custom Web
Presence
Simple
One
Pager
What Else You
Need
MooCards.co
m
LinkedIn GoDaddy.com Odesk.com About.me Gmail account
VistaPrint.co
m
Twitter BlueHost.com Elance.com Magnt.co
m
Zoho /
FreshBooks
Office Depot Facebook HostMonster.co
m
99Designs.com Tumblr.co
m
Highrise / Trello
Staples Pinterest CrowdSpring.co
m
Basecamp
Instagram HootSuite.com
Quora Dropbox
Google+ MailChimp.com
Feedly.com

23. Starter Matrix – What you need
Collaboration
Tools
Content Tools Google Tools
(Chrome Extension)
Get Smart Tools
Mural.ly Contently Rapportive Moz.com
Storyboardthat.co
m
WriterAccess.com Boomerang Marketo.com
Trello.com TextBroker.com Streak HubSpot .com
SearchEngineLand.com
SearchEngineWatch.com
TED Talks
Seth Godin (daily email)
Copyblogger.com (daily email)

24. A few of the essentials...
GetPocket
• Save articles, blogs, websites found on-line to read later. Access
GetPocket from mobile app, or web browser
CrowdSpring.com
• Crowdsource logos, company names, taglines, t-shirt designs, or
marketing material to grow your business.
Timetrade.com
• Let clients/prospects quickly set-up meetings with you based on open
times from your calendar
Dropbox.com
• Store on the cloud and make your data accessible from your desktop,
laptop, tablet, or smart phone (individual, team, enterprise options
available)
Boomerang
• Auto schedule emails and follow –ups to clients, prospects, etc.

25. Two Last Things + My
Warning

26. Create Profiles
- About.me
- LinkedIn
- Facebook
- Twitter
1
2 Find Out What People Are Searching For
- Find your top 3-5 terms
- People search (LinkedIn)
- Google Insights
3
Optimize profiles
- Add keywords to headlines, titles,
descriptions, summary, skills, links to
websites, bios, etc.
4 Find Stuff To Say / Organize Content
- Google Alerts
- Google Reader
- LinkedIn News/Signal
- Twitter List/ Listorious
- SocialMention.com
5 Say Something
- Hootsuite
- LinkedIn
- Twitter
- Facebook 6
Measure
- # Followers
- # Connections
- # LinkedIn Views
- # LinkedIn Searches

27. Social Media Must Be A Part of Your Marketing
Strategy
• Gain visibility
• Unlimited access to professionals , organizations,
prospects, and customers in your target market
• Provide transparency
• Being open and honest allows you to connect with
others on common ground
• Helps you “give to get”
• Ask for help only after offering help to others the
majority of time
• Allow “nobodies” to become somebodies
• Create and cultivate your personal brand

28. My Warning
• It’s your brand - Own it
• Once you engage – you have to stay engaged
• Build community and fans will expect you to be
available
• Expect raving fans who will want to get involved
• You don’t have to do everything – do something
• Perfection is the enemy of good

29. Personal Branding Workshop
Social
Profile
Build Your
Authority
Build Your
Brand
LinkedIn optimization X X X
Keyword research X X X
Build content stream X X X
Hootsuite integration X X
Social profile X X
Content automation X X
Twitter integration
(200-500 followers)
X
Twitter monitoring X
Personal branding –
(Adwords - $100
credit)
X
Time 2 hour 3 hour 5 hours
What others are
saying…
“James is a true expert in the field
of digital marketing and creating
your brand.” – M. Schor, Director
“James has been a wonderful
resource for my agency. He
managed to increase our digital
presence by optimizing our
website, Twitter, LinkedIn, and
Facebook.” – D. Glacy, Owner
“James provided exceptional
service in creating a social media
footprint for me in my job
search.” – C. Newsome, Engineer

30. Questions – Let’s Connect
Digitalspaceconsulting.com
James@digitalspaceconsulting.com
Facebook.com/DigitalSpace
Twitter.com/eDigitalSpace
214.263.8522
Slideshare.net/Jloomstein/presentations
James Loomstein, MBA

31. Digital Space Consulting
@eDigitalSpace
Thank You