2. #HumberMLC
Outline
• Marineland Story Overview
• Video: How Social Media brought the Marineland
Controversy to Premier McGuinty
• Facebook & Twitter
• YouTube & Pinterest (& Video)
• Petition & Online support
• Conclusion
• LINKS
3. #HumberMLC
Marineland Story
Overview
Controversy became
public August 15th, 2012
Created media frenzy
Water conditions, lack of
staff, sick animals, lack
of care & lonely social
species
Marineland in denial
4. #HumberMLC
VIDEO: How Social Media brought the
Marineland Controversy to Premier
McGuinty
http://www.youtube.com/watch?v=EF6OruiOSHI
5. #HumberMLC
FACEBOOK
Gain awareness for cause
Spread the latest news
Organize protesters
Provides support and a
positive outlook
Gives people an
opportunity to voice
concerns
8. #HumberMLC
Pinned onto the board
Marineland Controversy
“"Everyone ban Marineland”
LauraCranMKTG/marineland
9. #HumberMLC
Online Petition
https://www.change.org/en-CA/petitions/save-
marineland-s-animals
• No laws in Ontario controlling aquariums or zoos
• Petition to pass a new law to regulate higher
standards of animal care-specifically marine and zoo
animals
• 80,713 signed so far
• 69,286 still needed
10. #HumberMLC
CONCLUSION
• Without social media, the Marineland controversy
wouldn’t have reached the magnitude of people that it
did-Including government officials such as Premier
Dalton McGuinty and the OSPCA.
• Currently Marineland is still undergoing investigation
by 3rd party investigators
• Sign the petition TODAY!