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#HumberMLC




By Laura Cran, Jennifer
Loyola & Mike Tagram
#HumberMLC



                  Outline
• Marineland Story Overview

• Video: How Social Media brought the Marineland
  Controversy to Premier McGuinty

• Facebook & Twitter

• YouTube & Pinterest (& Video)

• Petition & Online support

• Conclusion

• LINKS
#HumberMLC




Marineland Story
Overview
              Controversy became
              public August 15th, 2012

              Created media frenzy

              Water conditions, lack of
              staff, sick animals, lack
              of care & lonely social
              species

              Marineland in denial
#HumberMLC




VIDEO: How Social Media brought the
Marineland Controversy to Premier
McGuinty

  http://www.youtube.com/watch?v=EF6OruiOSHI
#HumberMLC




FACEBOOK
           Gain awareness for cause

           Spread the latest news

           Organize protesters

           Provides support and a
           positive outlook

           Gives people an
           opportunity to voice
           concerns
#HumberMLC

     Twitter


@oceanCRIES
@dylanxpowell
@AnimalAbusers
@OrcaSOS
@marinelandAD
@ISF_Oceans
@walruswhisperer
#HumberMLC
#HumberMLC


Pinned onto the board
Marineland Controversy




“"Everyone ban Marineland”




 LauraCranMKTG/marineland
#HumberMLC




Online Petition
  https://www.change.org/en-CA/petitions/save-
  marineland-s-animals
• No laws in Ontario controlling aquariums or zoos
• Petition to pass a new law to regulate higher
  standards of animal care-specifically marine and zoo
  animals
• 80,713 signed so far
• 69,286 still needed
#HumberMLC




  CONCLUSION
• Without social media, the Marineland controversy
  wouldn’t have reached the magnitude of people that it
  did-Including government officials such as Premier
  Dalton McGuinty and the OSPCA.
• Currently Marineland is still undergoing investigation
  by 3rd party investigators
• Sign the petition TODAY!
#HumberMLC

The Star Articles:

http://www.thestar.com/news/canada/article/1243040--spca-to-inspect-
marineland-animals

http://www.thestar.com/news/canada/article/1241961--marineland-animals-
suffering-former-staffers-say

http://www.thestar.com/news/canada/article/1241958--marineland-heartache-
for-smooshi-the-walrus-as-top-trainer-quits

http://www.thestar.com/news/canada/article/1241963--marineland-log-
details-reveal-water-quality-issues

http://www.thestar.com/news/gta/article/1242880---everyone-loves-
marineland-singer-wants-her-voice-pulled-from-commercials

http://www.thestar.com/news/canada/article/1242442--marineland-baby-
beluga-s-death-raises-as-many-questions-as-answers

http://www.thestar.com/news/canada/article/1247062--marineland-readers-
activists-demand-change-regarding-care-of-sea-mammals

http://www.thestar.com/news/canada/article/1247062--marineland-readers-
activists-demand-change-regarding-care-of-sea-mammals
#HumberMLC
http://www.thestar.com/news/canada/politics/article/1249301--marineland-
mcguinty-says-animal-cruelty-allegations-unsettling-disconcerting
http://www.thestar.com/news/gta/article/1246345--marineland-ospca-
conducts-inspection-of-beleaguered-theme-park

Pictures/Pinterest
http://www.thestar.com/ajax/photoplayer/1242044--photos-meet-marineland-
s-animals

Pinned onto the board
Marineland Controversy

Videos/YouTube
http://www.thestar.com/videozone/1241996--behind-the-scenes-at-
marineland
http://www.youtube.com/watch?v=v5g6aOy3Gls
http://www.youtube.com/watch?v=EF6OruiOSHI#
http://www.thestar.com/news/canada/article/1241961--marineland-animals-
suffering-former-staffers-say#

Twitter List
https://twitter.com/i/#!/LauraCranMKTG/marineland

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Marineland[1]