This document discusses Starbucks' efforts to enhance the customer experience through mobile technologies. It notes that $1.5 billion was loaded onto Starbucks cards in 2010 and that 20% of store transactions now use the card. It then describes the launch of the Starbucks Card Mobile App in January, allowing customers a faster and more convenient way to pay via their mobile phones. The app also lets users manage their card balance, reload funds, and check loyalty status and rewards while in line. Finally, it indicates the mobile experience was optimized for both smartphones and tablets.

1. Enhancing the Starbucks Experience with Mobile @adambrotman

2. Starbucks & Mobile Connection, Engagement, Convenience and Utility

3. Starbucks Card $1.5B loaded by our customers onto the Starbucks card in 2010 My Starbucks Rewards program provides benefits to our customers who pay with a registered Starbucks card 20% of the transactions in our stores are now paid with via the Starbucks card

4. Mobile Payment Starbucks Card Mobile App Customers asked for a faster more convenient way to pay Mobile payment rolled out in January to nearly our entire U.S. retail footprint Largest mobile payment initiative in the U.S.

6. Manage your card: check your balance and reload while you are in line – very easy and convenient

8. Tablets 1. Mobile optimized for smartphones 2. Designed for a tablet 3. Location enabled

10. Survey Time!