Lecture 1 from Tufts University EXP-50-CS "Social Media: Participatory Culture and Content Creation in Society." View more at www.exp50.com or contact @j_littlewood on Twitter.
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Social Media Intro -- Tufts University EXP-50-CS Spring 2014 -- Lecture 1
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Social Media:
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Participatory Culture and Content
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Creation in Society
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Tufts University
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EXP-0050-CS
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Twitter: #exp50
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#exp50
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@j_littlewood
Jesse Littlewood, 1/15/14
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2. 1
Instructor Profile
Background
Strategist with EchoDitto, a Somerville-based digital
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strategy and technology firm
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www.echoditto.com
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•
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Logo
Non-profits and socially responsible businesses
Use the internet to achieve organizational goals ($
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and power)
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building and fundraising
http://about.me/jesse.littlewood
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@j_littlewood
Advertising, engagement marketing, membership
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Websites, campaigns and more
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jesse.littlewood@gmail.com
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Jesse Littlewood, 1/15/14
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3. Interactive exercise!
How much do you agree/disagree with these statements?
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11. The People Formerly Known
as the Audience
Think of passengers on your ship who got a boat of their own. The
writing readers. The viewers who picked up a camera. The
formerly atomized listeners who with modest effort can connect
with each other and gain the means to speak— to the world, as it
were.
-- Media Theorist Jay Rosen
http://archive.pressthink.org/2006/06/27/ppl_frmr.html
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13. What is social media?
Map it out.
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14. Early social networks
The Republic of Letters
Franklin
Voltaire
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15. Early social networks
The Victorian Internet
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16. Early social networks
The Victorian Internet
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17. How did we get here?
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18. 1.0 – Print, but online
Credit: Patrick Johnson
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19. 2.0 – Participatory Web
Credit: Patrick Johnson
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20. Web 3.0 (?)
Credit: Patrick Johnson
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21. The Sematic Web?
• Semantic web.
• Personalized.
• Computers make the meaning.
• Web of data
• Internet of things
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22. Clay Shirky
How social media can make history:
www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html
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24. Part 1: Foundations
Fundamentals of what we call ―social media‖
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25. Digital Identities
• Representations and
presentation of the self
• Offline vs. online identity
• New mediums and methods for
personal connection
• Instantly and globally
connected to each other
• Facebook making us lonely?
• ―Selfie‖ was OED’s word of the
year
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26. Social Networks and Social
Media Communities
• Technological
affordances: design
and technology
shape behavior.
• Community norms.
• Islands, or a global
village?
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27. Economics of Social Media
• Economic impacts of
social media
• Rise of the peer-to-peer
economy
• Free to use, so who is
really the product?
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28. Privacy and Security
• Privacy paradox
• The more you
share, the more
valuable you are
• Digital ―native‖ users
& digital
―immigrants‖
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29. Part 2: Topics
Effects of social media in society
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30. Information, Crowdsourcing
and the Filter Bubble
• Wikipedia and Reddit’s
hive-mind
• Eroding of the line
between rumor and
truth
• One third of U.S.
adults get news via
Facebook
• The filter bubble
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31. Journalism
• Sources can ―go
direct‖
• The ―pothole
paradox‖
• Addressing the
filter bubble
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32. Government and Civic
Engagement
• Government as
a platform
• ―Internet
freedom‖
• Kingslayer?
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33. Politics, Power and Social
Movements
• Weak ties vs.
strong ties
• Arab spring
• Platforms, or
actors?
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34. Anonymity
• Anonymity
as a former
hallmark of
the internet
• Nymwars
and real
name
policies
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35. Digital Folk Culture(s)
• Memes
• Anonymityas-culture
• Indigenous
internet folk
art
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37. Part 3: What’s Next
• Present final
projects
• Discussion
on future of
social media
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38. Evaluation & Assignments
UPDATED 1/18/14
Participation – 10%
Class Presentations - 20%
• Attendance
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• Class participation
Written Assignments - 30%
• Have completed the
readings (~30-50 pgs/wk)
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7-minute lightning talk
Three Two 500-word responses
(keep under 500 words!)
Final Project - 40%
• Twitter -- #exp50
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Research paper
• Computers in the
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Or project pre-approved (e.g.
classroom: pros/cons
major Wikipedia entry, non-profit
marketing plan, digital interactive
work)
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39. Class Expectations
Response papers:
Twitter:
- Research (assigned task)
Expect that you will add two
- Readings (quotes/citations)
articles or links per week
- Discussion (what you think)
#exp50 is the class hashtag
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40. Assignment for Next Class
For 1/29/14. All readings will be on Trunk by 1/17/14
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Rosen, Jay, The People Formerly Known as the Audience. The Social Media
Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. pp.
13-16
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danah m. boyd. Participating in the Always-On Lifestyle. The Social Media Reader.
Ed. Michael Mandiberg. New York: New York University Press, 2012. pp. 71-76
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danah m. boyd, Nicole B. Ellison. Social Network Sites: Definition, History, and
Scholarship. Journal of Computer-Mediated Communication. Volume 13, Issue
1, pages 210–230, October 2007
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Baym, Nancy. Personal Connections in the Digital Age. Chapter 2, Making new
media make sense. Pp 22-49.
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Marche, Stephen. Is Facebook Making Us Lonely? The Atlantic. Vol. 209 No. 4 May
2012. pp.60-69
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41. Deliverable for next class
For Monday 1/29/14
Track and examine your usage of a social network site
(eg, Facebook) over the course of a week (details will be available
on Trunk by Friday).
How and why do you use it? Compare your behavior to that
profiled in the week’s readings. Write a 500-word response paper
that discusses your findings.
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Hinweis der Redaktion
Why social media? Why is it important to have a critical point of view? The proliferation of social media platforms (Facebook, Twitter and more) has created a dramatic increase in the ways individuals can define themselves, engage with others, develop communities, tell their stories and exert their influence. As more of our daily lives are spent on social media platforms with their own community practices and norms, it is imperative to reflect critically on how social media changes our relationships to each other and society. In just the last 20 years the Internet has given individuals the power of worldwide distribution of content, instantly, for free, disrupting traditional forms media and communications, creating new forms of interpersonal and civic engagement. This course will examine this particular form of “new media” and how it is shaping our world from a critical point of view. Students will examine a variety of areas in which social media has created widespread change, and will debate the opportunities and challenges of communicating on social media platforms and explore their cultural significance.
Adoption. The speed of adoption is pretty mindboggling.
… and usage. We are spending more of our lives online, and when we are online, we are more often spending time on social networks (not that they draw distinction b/t SN and blogs).It isn’t just that people are joining, it is that people are sticking and using. Adoption and usage is voracious.
Impacts our relationships to each other
Public figures from celebrities to elected officials.
Partial map of the Internet based on the January 15, 2005 data found on opte.org. Each line is drawn between two nodes, representing two IP addresses. The length of the lines are indicative of the delay between those two nodes.
Fundamental change in power in relationship to many of our institutions. Media.
Not all media is social. Media becomes social when you can interact with the content via comments or conversation. While old media was a passive form of entertainment, new media is interactive entertainment or edutainment. Social media, on the other hand requires a conversation between the content creator/s and the audience. Social media is about the people who engage on the platform. If people are connecting through the media, then it is social.Basically, social media is a subset of new media, but not all new media is social.In order for new media to be considered social, it needs to have an element of interactivity where the audience can contribute, connect or collaborate with the content. On Twitter, the audience can share your content or talk with the content producer. Instagram allows followers to comment on, share and like photos. Blogs can be social and invite conversation in the comments or they can turn comments off and just create new media. Comments, likes and the ability to share content make media social.
Republic of Letters (Respublicaliteraria) is the long-distance intellectual community in the late 17th and 18th century in Europe and America. It fostered communication among the intellectuals of Age of Enlightenment, or "philosophes" as they were called in France. The Republic of Letters emerged in the 17th century as a self-proclaimed community of scholars and literary figures that stretched across national boundaries but respected differences in language and culture.[1] These communities that transcended national boundaries formed the basis of a metaphysical Republic. Because of societal constraints on women, the Republic of Letters consisted mostly of men. As such, many scholars use "Republic of Letters" and "men of letters" interchangeably.The circulation of handwritten letters was necessary for its function because it enabled intellectuals to correspond with each other from great distances. All citizens of the 17th century Republic of Letters corresponded by letter, exchanged published papers and pamphlets, and considered it their duty to bring others into the Republic through the expansion of correspondence.[2]
Washington, D.C. to Baltimore, sent on May 24, 1844, asked, "What Hath God Wrought." Yet the practical benefits of the invention, reports Standage, were hardly obscure. The second message on that line, sent immediately after the words that had been so carefully composed for the historical record, was "Have you any news?”Mystery and misunderstanding
Web 1.0. Top down. Can't edit or add data. Webmaster only. "move from personal websites to blogs and blog site aggregation, from publishing to participation, from web content as the outcome of large up-front investment to an ongoing and interactive process, and from content management systems to links based on tagging (folksonomy)". Terry Flew
Network effects – law that says the more users that are part of a network the more valuable it is.Index instead of structered data"move from personal websites to blogs and blog site aggregation, from publishing to participation, from web content as the outcome of large up-front investment to an ongoing and interactive process, and from content management systems to links based on tagging (folksonomy)".
Data becomes the value, not ad revenueInteractivity between
The proliferation of social media platforms (Facebook, Twitter and more) has created a dramatic increase in the ways individuals can define themselves, engage with others, develop communities, tell their stories and exert their influence. As more of our daily lives are spent on social media platforms with their own community practices and norms, it is imperative to reflect critically on how social media changes our relationships to each other and society. In just the last 20 years the Internet has given individuals the power of worldwide distribution of content, instantly, for free, disrupting traditional forms media and communications, creating new forms of interpersonal and civic engagement. This course will examine this particular form of “new media” and how it is shaping our world from a critical point of view. Students will examine a variety of areas in which social media has created widespread change, and will debate the opportunities and challenges of communicating on social media platforms and explore their cultural significance.
We will explore a variety of social media communities found on sites such as Twitter, Facebook, Reddit, and closed social networks. We will explore the idea of technological affordances, how design of tools shapes our behavior. How are these communities structured? What are their community norms? Is there an overarching sense of community – a global village?How to prepare for this classRequired reading: McLuhan, Marshall. Understanding Media: The Extensions of Man. New York: McGraw Hill, 1964. pp. 3-11 Norman, Donald. The Design of Everyday Things. Chapter 1, The Psychopathology of Everyday Things. Pp. 1-33.Kendall, Lori. Community and the Internet. The Handbook of Internet Studies. Ed. Mia Consalvo and Charles Ess. Oxford: Wiley-Blackwell, 2011. pp. 309-325
What are the economic effects of social media? Social media has challenging traditional marketing of businesses, and enabled the so-called “peer-to-peer” economy. As marketers begin to understand the value of social platforms, will they become overrun with marketing messaging? How do users react? We’ll also examine social media as a billion-dollar industry in its own right: with most social media platforms free of charge to users, what is it that social networking services are selling? How to prepare for this classRequired reading: O’Reilly, Tim. What is Web 2.0? Design Patters and Business Models for the Net Generation of Software. The Social Media Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. pp. 32-52Anderson, Chris. The Long Tail. The Social Media Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. pp. 137-151Wolff, Michael. The Facebook Fallacy. MIT Technology Review, May 22, 2012 http://www.technologyreview.com/news/427972/the-facebook-fallacy/Simonite, Tom. What Facebook Knows. MIT Technology Review, June 13, 2012 http://www.technologyreview.com/featuredstory/428150/what-facebook-knows/?a=f
We will explore the “privacy paradox” of social media: as users of social network sites often state that they are concerned about their privacy, yet they often disclose detailed personal information about themselves, friends and family. We will examine how social media platforms encourage sharing and how this conflicts with privacy and security of users. How to prepare for this classRequired reading: Palfrey, John and Gasser, Urs. Born Digital: Understanding the First Generation of Digital Natives. Chapter 3, Privacy. pp. 62-82boyd, danah. 2006. Facebook's “Privacy Trainwreck”: Exposure, Invasion, and Drama. Apophenia Blog. September 8. http://www.danah.org/papers/FacebookAndPrivacy.htmlboyd, d., & Hargittai, E. (2010). Facebook privacy settings: Who cares?. First Monday, 15(8). http://firstmonday.org/ojs/index.php/fm/article/viewArticle/3086/2589Raine, Lee, et. all. Anonymity, Privacy, and Security Online. Pew Research Center’s Internet & American Life Project http://pewinternet.org/~/media//Files/Reports/2013/PIP_AnonymityOnline_090513.pdfConsole, Richard. A Little Privacy, Please! Your Rights and Social Media Policies. Console & Hollawell Blog. April 8, 2003 http://www.consoleandhollawell.com/law-blog/a-little-privacy-please-your-rights-and-social-media-policies/
Social networking sites and social media platforms have supplanted traditional journalism for breaking news and information for many users. Yet the information we receive via social media is dependent on the people and institutions we are connected to, and colored by the business models of the platforms. We’ll explore the concept of the “filter bubble” (the tendency of digital information to be consistent with our preexisting prejudices and perspectives), and examine how information both true and false spreads via social media. How to prepare for this classRequired reading: Shirky, Clay. Here Comes Everybody. Chapters 3 and 4, Everyone Is a Media Outlet and Publish, Then Filter. Pp 55-108.Pariser, Eli. The Filter Bubble: What the Internet is Hiding From You. Introduction. Pp. 1-20 Recommended reading: MacKinnon, Rebecca. Consent of the Networked: The Worldwide Struggle For Internet Freedom. Chapter 3, Networked Authoritarianism, pp. 31-50http://www.theatlantic.com/technology/archive/2012/10/sorting-the-real-sandy-photos-from-the-fakes/264243/http://www.theatlantic.com/technology/archive/2013/04/it-wasnt-sunil-tripathi-the-anatomy-of-a-misinformation-disaster/275155/
Social media has made significant changes to how journalism is practiced, including how “sources go direct” and skip the intermediary media institutions like newspapers, TV and websites. We will examine the state of journalism for producers and consumers, including how the decline of the media intermediaries will affect our civic discourse. How to prepare for this classRequired reading: Stray, Jonathan. Are we stuck in filter bubbles? Here are five potential paths out. July 11, 2012. http://www.niemanlab.org/2012/07/are-we-stuck-in-filter-bubbles-here-are-five-potential-paths-out/Mele, Nicco. The End of Big. Chapter 2 “Big News” http://nicco.org/readings/eobchapter2.pdfJohnson, Steven. Future Perfect: The Case For Progress in a Networked Age. Chapter: Journalism: The Pothole Paradox.Shirky, Clay. Newspapers and Thinking the Unthinkable. March 13, 2009. http://www.shirky.com/weblog/2009/03/newspapers-and-thinking-the-unthinkable/Starkman, Dean. Confidence Game - The limited vision of the news gurus. Colombia Journalism Review. Nov. 8, 2011. http://www.cjr.org/essay/confidence_game.php?page=all Recommended reading: http://paidcontent.org/2013/06/30/thanks-to-the-web-journalism-is-now-something-you-do-not-something-you-are/http://www.theawl.com/2013/04/is-your-social-media-editor-destroying-your-news-organizationhttp://paidcontent.org/2013/04/19/reddit-boston-journalism-gets-better-when-more-people-are-doing-it/http://www.niemanlab.org/2013/04/social-media-and-the-boston-bombings-when-citizens-and-journalists-cover-the-same-story/http://www.reddit.com/r/news/comments/1cf7mn/boston_marathon_explosions_live_update_thread_3/
Governments, elected officials and community organizers all use social media to foster civic engagement, to varying degrees of success. Should we expect civic institutions to participate in the always-on lifestyle of social media in the ways that we do as individuals? What makes successful civic engagement over social media? Does social media provide new opportunities to spread representational democracy, or give new powers to authoritarian regimes? How to prepare for this classRequired reading: Lathrop, Daniel and Ruma, Laurel, editors. Open Government: Collaboration, Transparency, and Participation in Practice. Chapter 2, Government As a Platform by O’Reilly, Tim and Chapter 4, The Single Point of Failure, by Noveck, BethShirky, Clay. Here Comes Everyone. Chapter 8, Solving Social Problems. Pp 188-211.MacKinnon, Rebecca. Consent of the Networked: The Worldwide Struggle For Internet Freedom. Chapter 12, In Search of “Internet Freedom” Policy, pp. 31-50Clinton, Hillary. Remarks on Internet Freedom. January 21, 2010. http://www.state.gov/secretary/rm/2010/01/135519.htm Recommended reading: TBD
Is social media a “game changer” for social movements? With the ability to connect, inform and mobilize individuals instantaneously across vast distances, Facebook, Twitter and other social networks are both platforms and actors in social politics and social change. We will examine some of the strongest voices in the ongoing study of how social media and political power intersect and consider the Arab Spring movement as a case study in class. How to prepare for this class Required reading: Morozov, Evgeny. The Net Delusion: The Dark Side of Internet Freedom. Introduction, Chapter 1, The Google Doctrine and Afterword Pp. ix – 31; pp. 321-340Gladwell, Malcom. Small Change: Why the revolution will not be tweeted. The New Yorker, October 4, 2010. http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=allBrandzel, Ben. What Malcolm Gladwell Missed About Online Organizing and Creating Big Change . The Nation. November 15, 2010. http://www.thenation.com/article/156447/what-malcolm-gladwell-missed-about-online-organizing-and-creating-big-change#Isaac, Mike. “Malcolm Gladwell’s Response to Critics of His New Yorker Piece on Social Media.” Forbes. October 10, 2010. http://onforb.es/MUSMrT
AnonymityAs the famous New Yorker cartoon once stated “on the Internet, no one knows you are a dog.” Anonymity was previously a hallmark of digital communications like online discussion forums and chatrooms. Facebook and Google, as the most powerful players in contemporary digital communications, have forced their users to use real names and true identities, changing the game for digital communications. We will consider the implications for relationship and power dynamics attendant with digital communications through real names. How to prepare for this classRequired reading: Levmore, Saul, and Nussbaum, Martha, editors. The Offensive Internet. Chapter 3, The Internet’s Anonymity Problem. Pp. 50-67.Wikipedia. Entry for Nymwars. http://en.wikipedia.org/wiki/NymwarsDavenport, Dave. Anonymity on the Internet: Why the Price May Be Too High. Communications of the ACM, Vol. 45 No 4, Pages 34-35. http://www.csl.mtu.edu/cs6461/www/Reading/Davenport02.pdfboyd, danah. The Politics of 'Real Names'. Communications of the ACM, Vol. 55 No. 8, Pages 29-31. http://www.danah.org/papers/2012/CACM-RealNames.pdfWhy Facebook and Google's Concept of 'Real Names' Is Revolutionary. Madrigal, Alexis. The Atlantic. August 5, 2011 http://www.theatlantic.com/technology/archive/2011/08/why-facebook-and-googles-concept-of-real-names-is-revolutionary/243171/Carmody, Tim. Google+ Identity Crisis: What’s at Stake With Real Names and Privacy. July 26, 2011. http://www.wired.com/business/2011/07/google-plus-user-names/McCracken, Harry. Google+'s Real-Name Policy: Identity vs. Anonymity. September 22, 2011. http://content.time.com/time/business/article/0,8599,2094409,00.htmlboyd, danah. “‘Real Names’ Policies Are an Abuse of Power”. August 4, 2011. http://www.zephoria.org/thoughts/archives/2011/08/04/real-names.html Recommended reading: Selections from the Electronic Frontier Foundation’s Deeplinks blog:https://www.eff.org/deeplinks/2012/01/right-anonymity-matter-privacy https://www.eff.org/deeplinks/2011/07/case-pseudonymshttps://www.eff.org/deeplinks/2013/10/online-anonymity-not-only-trolls-and-political-dissidents
Social media allows individuals to discover and share untold amounts of music, photography and video, disrupting the old business models of the creative industry and allowing new artists to be discovered overnight by millions. New collaborative forms of creativity have been enabled by social media platforms, from group novels to the quintessential social art forms of the remix and the meme. We will examine how creative output “goes viral” on social media, and engage with folk cultures native to social networks including the claim that anonymity creates a specific form of culture on the controversial 4Chan website. How to prepare for this classRequired reading: Davison, Patrick. The Language of Internet Memes. The Social Media Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. pp. 120-134Coleman, E. Gabriella. Phreaks, Hackers and Trolls: The Politics of Transgression and Spectacle. The Social Media Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. pp. 99-119Auerbach, David. Anonymity as Culture: Treatise. Triple Canopy http://canopycanopycanopy.com/15/anonymity_as_culture__treatiseJenkins, Henry. Quentin Tarantion’sStar Wars? The Social Media Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. Pp. 203-235 Recommended Readings:TBD
Public PolicyWe will explore responses by our policy makers to social media, including the questions of copyright, fair use, and the political battles over sweeping regulations proposed to regulate the Internet and social media. We will look at how crime is committed or inspired by social media, and question how we can balance freedom of speech with real-world affects of social media. How to prepare for this classRequired reading: Lessig, Lawrence. REMIX: How Creativity Is Being Strangled by the Law. The Social Media Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. pp. 155-169Austen, Ben. Public Enemies: Social Media Is Fueling Gang Wars in Chicago. Wired. September 2013. http://www.wired.com/underwire/2013/09/gangs-of-social-media/Condon, Stephanie. SOPA, PIPA: What you need to know. CBS News. http://www.cbsnews.com/news/sopa-pipa-what-you-need-to-know/Wikipedia entry. Stop Online Piracy Act. http://en.wikipedia.org/wiki/Stop_Online_Piracy_ActBrodsky, Art. PIPA And SOPA Were Stopped, But the Web Hasn't Won. January 25, 2012. http://www.huffingtonpost.com/art-brodsky/pipa-and-sopa-were-stoppe_b_1230818.html
Social Media Futures and Final Project PresentationsIn our final class, we will explore what the future holds for social media in a world of always-on, wherever-you-are radical connectivity. Students will present their final projects and synthesize key leanings of the class. How to prepare for this classRequired reading: Mele, Nicco. The End of Big. Chapter 1, “The End of Big” MacKinnon, Rebecca. Consent of the Networked: The Worldwide Struggle For Internet Freedom. Chapter 14, Building a Netizen-Centric Internet and Afterword. pp. 221-26