Example of how much quicker it is too understand graphical vs text data

1. Dashboard
Graphical vs Textual Information

2. 2
Data vs Information
 Information is data that has been:
 Extracted, analyzed and synthesized
 Information should be:
 Available in real-time
 Quick and easy to understand
 Used to enable more informed decisions

3. 3
Data vs Information: Example 1
 Graphical Information:
 Single data set
 Faster to understand boundary conditions

4. 4
Example 1: Text
Slow to find the highest
revenue, as we normally read
from left to right

5. 5
Example 1: Graphic
F00 ACT
$1.00
$2.20
$3.40
$4.60
$5.80
APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR
Tallest bar is immediately
recognized as the largest
revenue

6. 6
Data vs Information: Example 2
 Graphical Information:
 Single data set
 Faster to understand boundary conditions
 Twin data sets
 Faster to understand relationships between data pairs

7. 7
Example 2: Text
APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR TOTAL
F00 Plan $2.76 $3.00 $3.24 $3.27 $3.52 $3.71 $3.74 $4.00 $4.26 $4.41 $4.67 $4.92 $45.500
F00 Act $1.11 $3.75 $4.42 $4.33 $3.06 $3.14 $4.02 $3.20 $5.41 $2.55 $35.00
Hard to compare the
Actual vs Plan, in a
tabular format

8. 8
Example 2: Graphic
F00 ACT vs Plan
$1.00
$2.20
$3.40
$4.60
$5.80
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
F00 Act F00 Plan
Quick to see the
Actual vs Plan in a
line/bar graph

9. 9
Example 3: Graphic
Rev $
0
500,000
1,000,000
1,500,000
2,000,000
J F M A M J J A S O N D
GM%
0.0
10.0
20.0
30.0
40.0
50.0
60.0
J F M A M J J A S O N D
Units
0
500,000
1,000,000
1,500,000
J F M A M J J A S O N D
ASP $
0.00
0.50
1.00
1.50
J F M A M J J A S O N D
Thumbnails provide quick summary of metric vs goal

10. 10
Example 4: Graphic
0.00
0.30
0.60
0.90
1.20
1.50
1.80
J F M A M J J A S O N D
$M
C08 REV BKL FST C08 POR C07 REV
76.6%
100.1% 98.5% 96.9%
94.7%
0.0
2.5
5.0
7.5
10.0
12.5
15.0
Q1 Q2 Q3 Q4 YTD
$M
C08 REV BKL FST
PTP C08 POR C07 REV
Metrics: by month, quarter and year
C08 REV – Actual Revenue
BKL – Aged Backlog
FST – Forecast
C08 POR – Plan of Record (POR) [Quota]
CO7 REV – Actual Revenue
PTP – Performance to POR

11. John L. Corbitt - Copyright 2003
11
Corbitt Associates
[T] 770.985.6599
[E] John@CorbittAssociates.com
Providing fractional and interim CMO services to augment
your sales and marketing teams, when they may not
have the time, skill, or experience.
Improving Performance through a combination of our
unique experience, processes, and methods; customized
plans to fit your budget, personnel, and timeline.