How effective is the combination of your main product and ancillary texts By Jack Lawrence

2. I approached my ancillary products as in a Brand
due to the whole package being import in the
success of a media product. Overall I feel the
combination of my main product and ancillary
texts are very effective and here are my reasons
why;

3. Firstly I researched the codes and convection's of previous examples
of the ancillary products. This then allowed me to greater my
knowledge and allowed me to follow a structure on how they should
appear and aspects the should include. I also did a lot of research
into my topic (Scootering sport) which allowed
to understand aspects for this sub
genre including stereotypical colors, music and language they use. I
feel the impact of the videos online presenting the sport as they
gave me an insight into many different aspects such as the language
they use, clothing, music and ways brands present themselves. A
felt a large part of the brand was too have popular rides who are well
recognised, likes and can perform a wide range of tricks. Brands
also use similar images such as colour schemes and logos to create a
sense of a brand as well as using the same subjects, fonts and tiles.
This therefore is creating an identify for the brand. An example of
this is the scooter company called MADD gear which used a skull
logo which is well recognised.

4. Throughout all my ancillary
products I used the
same font for the title
(This Is Our Life) to
create standardisation
throughout my products
and too almost create a
brand image. This font I
used, Neou, I
downloaded from
an internet website
Dafont. Using a specific
and distinctive font
allows the audience to
become aware of it and
recognise that it is
connected and linked
with my other ancillary
products.

5. I feel my main product connects very well with my ancillary products
as all products feature the same locations and subjects as creating
a strong brand identity. My audience feedback also recognised this
and support that a strong brand identity has been created. This can
be recognised by the audience by the distinctive colour and
material of the metal ramps and the surroundings. Some audience
members may even recognise the graffiti which can seen in both
images below. Perkins describes stereotypes as complex and
refers not to just a single person. I have represented the scooter
riders subculture as being majority males as in all my images and
footage only include male subjects.
Same location

6. The colour schemes of the ancillary
products are also very similar with a
black and white theme throughout.
This is therefore reinforcing the brand
identity of the products. I also made
sure all the information
shown matched up correctly such as
the channel and time it will be on. My
newspaper article is very effective due
to the impressive picture I have used.
The picture is impressive as the
subject is performing a stunt which
involves riding on one wheel on a thin
platform as well as only using one
hand. The expression 'a picture can
speak a thousand words' is very
relevant due to the picture asking
questions to the audience such as;
Can tricks be done on scooters?, Will
the subject land the trick? and Is that
picture taken in my local shopping
center? This gives the audience/
viewer many unanswered questions
which will persuade them to watch
the documentary. It creates an enigma

7. The content such as the quantity of text is also very minimal to
divert the audiences attention onto the image. This is
very stereotypical of articles concentrating on extreme sports
such as Bmxing, skateboarding or scootering. A few example
which I found of this through my research are shown below.

8. I have also influenced the viewer to concentrate on the main
subject in this image by using the rule of thirds and using
a light to brighten up the subject. The subject ( Ryan
Macnammra) will also be a main subject in
the documentary and I have mentioned him within the
double page spread. I did not include his name on the
newspaper article as he is a
very recognised professional within the scooter
community.
Using a professional and recognised subject in my products
allow a brand identity to be created and can also create
publicity for the product. In my newspaper article I have
adjusted the text and date of the documentary extract to
be in italics, I have done the same on the double page
spread to create continuity and standardisation.

9. My double page spreads connects well with my
ancillary products as the main image is of the
same subject as in my newspaper article. The
show screen shots of where this has occurred
photograph is also shot in the same location as
the one of the locations in
the documentary extract (waterside skate park)
which connects the two together.

10. Within the text in the double page spreadIhave also mentioned the
scooter shop ,ScootNSkates, which is shown and talked about in
the documentary extract. The documentary extract also includes
footage of the professional rider Kegan Cator who is also talked
about within the double page spread. My double page spread also
mentions a location called Legacy XS which is a popular
indoor skate park which is in Benfleet, Essex. This skate park is
shown in the documentary extract. A screenshot of legacy XS in
the documentary extract is shown below. In this screenshot the
subject is Kegan Cator ( mentioned in the DPS) performing a back
flip.

11. I have also added a QR code to my double page spread. The QR
code is a great idea as allows me to benefit from Henry Jenkins
idea of convergence which involves ‘the flow of content across
multiple media platforms’ and ’the circulation of media content’.
The QR code links directly to my documentary extract on
YouTube if scanned. I feel this is a very unique and up to date
with technology method of connecting the items together.
I discovered QR codes are very popular throughout media in this
sport such as the advertising of products, this influenced me to
incorporate it into my products. I feel the use of a QR code is
very beneficial as it is quick and reliable and also influence's the
user to spread the link to others on social networking websites
which is a very good method of word and mouth.