This presentation is part of a keynote speech by Jan Schaffer, executive director of J-Lab, at the Connecting Communities Conference on May 24 at the BBC College of Journalism at MediaCityUK in Salford, United Kingdom.

1. Mainstream Media and
News Startups
Bridging the Silos

2. Five Models of Collaboration
 Distributive partnerships. Republishing content another
news outlet created.
 Co-reporting partnerships. Working together on reporting a
story.
 Content-creation partnerships. Creating content usually for
a legacy media partner.
 Networked journalism partnerships. Memberships in
formal metro-area blog or news-site networks.
 Civic engagement partnerships. Juicing the involvement of
citizens in public hearings or issues.

3. News Scoops – Not Enough
MSM needed to beef up content
News Startups needed some
megaphones

4. Collaboration is
the New Competition

5. Steal Our Stories –
Texas Tribune, Pro Publica

6. Rules for Stealing
Don’t edit.
Use all internal links
Photos not included
Can’t sell ads against it
Can’t resell
Give credit
Link back

7. Syndicating Content

8. New England Center
for Investigating Reporting
Monthly Syndication

9. Pro Publica – Co-Reporting

10. Reporting Network
Co-produced with NPR.
Published as part of Amazon’s
Kindle Singles program

11. NY Times/Texas Trib Deal

12. WHYY & Public School Notebook

13. NBC & Voice of San Diego

14. Seattle News Partner Network

15. Oregon News Network

16. Pittsburgh Post-Gazette-
Marcellus Shale partnership

17. Successful Journalism Networks
 Honored the independence of the smaller sites.
 Gave the network partners visibility.
 Provided a community editor to spearhead the
effort.
 Provided some training – in social media, in selling
ads, in legal issues – for the smaller sites.

18. Less Successful Networks
 Partners were required to use a specific content
management system.
 Leadership changed: editors or community managers
disappeared over the course of the project.
 Resources disappeared.
 The network was secret – not marketed well in the
community.

19. NowcastSA - Civic Participation
via webcasts, livestreams

20. Engaging Audiences:
Interaction vs. Meaningful Engagement

21. KQED Public Radio Partners

22. WHYY Radio/Web Partners

23. NolaVie & New Orleans
Times-Picayune

24. Thanks!
Jan Schaffer www.j-lab.org
jans@j-lab.org www.kcnn.org
@janjlab www.j-learning.org