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1. Map the landscape,[object Object],Don’t duplicate.,[object Object],Define the unique value you’ll deliver to your audience.,[object Object],“Figure out whose problem you are solving.”--Mike Orren, Pegasus News,[object Object]
 2. Test-drive your idea,[object Object],Seek feedback from your network,[object Object],Would readers visit your site?,[object Object],Would advertisers buy an ad on it?,[object Object],Would investors see a business model?,[object Object],Will anyone offer to help you? ,[object Object]
3. “Wireframe” the project,[object Object],What topics will you “own?”,[object Object],Who would build the website? ,[object Object],Who would do the reporting? The editing? ,[object Object],How often will you update? ,[object Object],Will you have staff or interns?,[object Object],How will you generate buzz?,[object Object]
4. Pick a business structure.  ,[object Object],Nonprofit? For Profit? University Affiliate?,[object Object],Do you want to:,[object Object],Sell ads?,[object Object],Seek grants?,[object Object],Woo members?,[object Object],Syndicate content?,[object Object],Produce events? ,[object Object]
5. Develop a Business Plan,[object Object],How will it be funded to start? ,[object Object],What’s your initial budget? ,[object Object],How will in grow in a year - and beyond?  How will people find out about your project? ,[object Object],Who are your consumers? Your customers? ,[object Object],Know your demographics:  Household income, education, broadband connectivity. ,[object Object],Name it (do trademark research first),[object Object]
6. Craft an Elevator Pitch,[object Object],Nail what you’re doing, for whom ,[object Object],and why people want it < 1 minute,[object Object],What’s your “ask?” Do you want:,[object Object],Advice?,[object Object],An introduction?,[object Object],A meeting?,[object Object],Participation as a volunteer?”,[object Object],Money?,[object Object]
7. Build a Website,[object Object],Simple – WordPress - to start? ,[object Object],Launch it quickly,[object Object],Refine and scale up down the road.,[object Object]
8. Gather Content,[object Object],Write stories. Commission stories. ,[object Object],Recruit guest columnists. ,[object Object],Gather photos. ,[object Object],Assemble lists, data and resources.,[object Object], Firm up partners, links and content swaps.  Sell, barter your first ads or sponsorships. ,[object Object]
9. Launch with Fanfare,[object Object],Will you have a launch party? ,[object Object],Develop a Facebook page? Have a social media campaign? ,[object Object],Sponsor a table at a community event?,[object Object],Buy pizza boxes?,[object Object]
10. Tell your Story,[object Object],Begin counting and don’t stop:,[object Object],No. of stories published? ,[object Object],Contributors?  Donors? Members?,[object Object],Unique visitors?,[object Object],Impact w/ stories or ads? Testimonials?,[object Object],Events? Revenue? Grants?,[object Object]

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