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© Copyright 2015 JKT Ltd.
All Rights Reserved.
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*Content sourced from Progress Software Corporation
CORTICON Business Rule Management System
Agenda
1. Introduction to Business Rules Management
 What is Business Rule Management?
 Traditional vs Modern Approach
 BRMS CAN DOs and CANNOT DOs
2. Corticon BRMS
 Model Driven Development
 Guaranteed Rules Integrity
 DeTi Engine Advantage
3. Corticon Demonstration
 Sky Diver
 Retail
4. Corticon Use Cases
2© Copyright 2015 JKT Ltd. All Rights Reserved.
What is Business Rules Management?
3© Copyright 2015 JKT Ltd. All Rights Reserved.
Software to help make
the Right Decision at the Right Time
with Business Agility
Should we
pay this
claim?
What
discount to
provide?
What
route a
ship/truck
to take?
What
should be
order
priority?
What is Business Rules Management?
4© Copyright 2015 JKT Ltd. All Rights Reserved.
Decisions are governed by business rules
DECISION
Should we pay
this claim?
RULE
Reject claims with
invalid billing codes
BRMS – Business Rules Management Systems
(a.k.a. rule engines) externalize decision logic from applications and represent as business rules
Rule
Rule
Rule
Rule
Rule
Mission Critical Application
BRMS
Traditional Vs Modern Approach
5© Copyright 2015 JKT Ltd. All Rights Reserved.
Business
Process
Management
Business
Rules
Management
Mission Critical
Application
Traditional ApproachModern Approach
Business Rule Intensive Applications and Situations
6© Copyright 2015 JKT Ltd. All Rights Reserved.
Credit and Loan Approvals
Underwriting
Eligibility Determination
Compliance and Reporting
Account Setup and Validation
Applying for products
Dynamic Pricing and Bundling
Cross-sell and Up-sell
Product Recommendation
Lead Generation Routing
Customer Insight and Loyalty Programs
Some BRMS Uses
7© Copyright 2015 JKT Ltd. All Rights Reserved.
Traditional Vs BRMS Change Cycle
8© Copyright 2015 JKT Ltd. All Rights Reserved.
BRMS Includes
9© Copyright 2015 JKT Ltd. All Rights Reserved.
 Repository - allowing
decision logic to be
externalized from core
application code
 Tools - allowing both
technical developers and
business experts to define
and manage decision logic
 Runtime Environment-
allowing applications to
invoke decision logic
managed within the BRMS
and execute it using a
business rules engine
BRMS CANs and CANNOTs
10© Copyright 2015 JKT Ltd. All Rights Reserved.
CANs
 Reduce reliance on IT
 Reduce time to market
 Increase control over decision
logic
 Increase precision in
expressing decision logic
 Increase decision automation
CANNOTs
 Not an ERP software
 Not an Insurance or
healthcare or banking
application
 Not a transaction
processing system
 Replace your mission
critical application
Agenda
1. Introduction to Business Rules Management
 What is Business Rule Management?
 Traditional Vs Modern Approach
 BRMS CAN DOs and CANNOT DOs
2. Corticon BRMS
 Model Driven Development
 Guaranteed Rules Integrity
 DeTi Engine Advantage
3. Corticon Demonstration
 Sky Diver
 Retail
4. Corticon Use Cases
11© Copyright 2015 JKT Ltd. All Rights Reserved.
Corticon BRMS
12© Copyright 2015 JKT Ltd. All Rights Reserved.
Corticon is a Business Rule Management System that
is designed to automate decision management
through use of a patented rules engine that does not
require coding.
What The Analyst Are Saying?
13© Copyright 2015 JKT Ltd. All Rights Reserved.
Corticon positioned as Leading Innovator
in Gartner Magic Quadrant.
Model-Driven Rules Development
14© Copyright 2015 JKT Ltd. All Rights Reserved.
Guaranteed Rules Integrity
• Debugging rules is a major issue with traditional rule
development
• Corticon identifies logical errors during requirements
specification
Most Errors
Introduced
Most Errors
Detected
15© Copyright 2015 JKT Ltd. All Rights Reserved.
Most Errors
Detected by
Corticon
Corticon Difference – Engine Performance
16© Copyright 2015 JKT Ltd. All Rights Reserved.
1. Traditional pattern matching algorithm is Rete
 Scales well with increasing number of rules
 Degrades exponentially with increasing complexity of data – the “Rete
Wall”
2. Corticon’s patented DeTI (Design Time) algorithm
 Scales linearly with number of rules and complexity of data
Business Value
17© Copyright 2015 JKT Ltd. All Rights Reserved.
Business Benefits:
 Reduced Time to Market
 Increased Rule Integrity
 Increased Agility
IT Benefits:
 Separate Decisions from Processes – Reduce Development/Change Cycle
 Easy to use, deploy and manage
 Reduced Logical Defects/Bugs
 Improved productivity
 Mitigate Risk
 Optimize Operations
 Increased Scalability
Agenda
1. Introduction to Business Rules Management
 What is Business Rule Management?
 Traditional Vs Modern Approach
 BRMS CAN DOs and CANNOT DOs
2. Corticon BRMS
 Model Driven Development
 Guaranteed Rules Integrity
 DeTi Engine Advantage
3. Corticon Demonstration
 Sky Diver
 Retail
4. Corticon Use Cases
18© Copyright 2015 JKT Ltd. All Rights Reserved.
Corticon Studio Demonstration
19© Copyright 2015 JKT Ltd. All Rights Reserved.
1. Identify the Business Decision
Ask: What decision is being made?
2. Identify the Business Rules
Ask: How do you make the decision?
3. Model the Business Rules
Use: Corticon Studio
What is the
applicant’s risk
profile?
Validate
Information
Determine
Risk Profile
Calculate
Premium
Route for Approval
New Life
Insurance
applicant
SAMPLE RULES
 Applicants who skydive have a High Risk rating
 Applicants under 35 have a Low Risk rating
Business Requirement
20© Copyright 2015 JKT Ltd. All Rights Reserved.
Skydivers Risk Rating:
Business Rule Output
Applicant who
Skydive
High Risk Rating
Applicant under 35 Low Risk Rating
Agenda
1. Introduction to Business Rules Management
 What is Business Rule Management?
 Traditional Vs Modern Approach
 BRMS CAN DOs and CANNOT DOs
2. Corticon BRMS
 Model Driven Development
 Guaranteed Rules Integrity
 DeTi Engine Advantage
3. Corticon Demonstration
 Sky Diver
 Retail
4. Corticon Use Cases
21© Copyright 2015 JKT Ltd. All Rights Reserved.
22© Copyright 2015 JKT Ltd. All Rights Reserved.
Progress Corticon: 500+ Customers Globally
INSURANCE
FINANCIAL
SERVICES
FEDERAL
GOVERNMENT
HEALTH &
HUMAN SERVICES
eCOMMERCE & Retail
State Department
DIA
OPM
FBI
23© Copyright 2015 JKT Ltd. All Rights Reserved.
Progress Customers
24© Copyright 2015 JKT Ltd. All Rights Reserved.
Customer Success Stories
CHALLENGE:
eBay rapidly evaluates 150 –
200 million transactions per
day, with thousands of
business rules for each
transaction. These rules relate
to numerous complex
variables, including: product
category, seller reputation,
geographical location of both
seller and buyer, regional legal
regulations, transaction
amounts and currencies
SOLUTION:
Use Progress Corticon BRMS to
determine whether to hold
escrow from sellers, and when to
release funds
BENEFIT:
 40M+ automated decisions
per day
 Ability to change rules that
drive automated decisions in
minutes
 More trusted marketplace
drives top line
25© Copyright 2015 JKT Ltd. All Rights Reserved.
Current Case Study – Ecommerce Vendor ‘Q’
Challenge :
- 10 levels of commission /
remuneration scheme
- Increased number of
members / products result in
computation of payment in
almost 30 hours
- Product cataloguing is also
fast becoming a nightmare
26© Copyright 2015 JKT Ltd. All Rights Reserved.
Current Case Study – Insurance Broker ‘T’
Challenge :
-Modifying policies
-Latency
-Costly
-Frustrating!!
-Rely on programmers /
coders.
Thank You
© Copyright 2015 JKT Ltd. All Rights
Reserved.
27

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Business agility using Corticon BRMS

  • 1. © Copyright 2015 JKT Ltd. All Rights Reserved. 1 *Content sourced from Progress Software Corporation CORTICON Business Rule Management System
  • 2. Agenda 1. Introduction to Business Rules Management  What is Business Rule Management?  Traditional vs Modern Approach  BRMS CAN DOs and CANNOT DOs 2. Corticon BRMS  Model Driven Development  Guaranteed Rules Integrity  DeTi Engine Advantage 3. Corticon Demonstration  Sky Diver  Retail 4. Corticon Use Cases 2© Copyright 2015 JKT Ltd. All Rights Reserved.
  • 3. What is Business Rules Management? 3© Copyright 2015 JKT Ltd. All Rights Reserved. Software to help make the Right Decision at the Right Time with Business Agility Should we pay this claim? What discount to provide? What route a ship/truck to take? What should be order priority?
  • 4. What is Business Rules Management? 4© Copyright 2015 JKT Ltd. All Rights Reserved. Decisions are governed by business rules DECISION Should we pay this claim? RULE Reject claims with invalid billing codes BRMS – Business Rules Management Systems (a.k.a. rule engines) externalize decision logic from applications and represent as business rules Rule Rule Rule Rule Rule Mission Critical Application BRMS
  • 5. Traditional Vs Modern Approach 5© Copyright 2015 JKT Ltd. All Rights Reserved. Business Process Management Business Rules Management Mission Critical Application Traditional ApproachModern Approach
  • 6. Business Rule Intensive Applications and Situations 6© Copyright 2015 JKT Ltd. All Rights Reserved. Credit and Loan Approvals Underwriting Eligibility Determination Compliance and Reporting Account Setup and Validation Applying for products Dynamic Pricing and Bundling Cross-sell and Up-sell Product Recommendation Lead Generation Routing Customer Insight and Loyalty Programs
  • 7. Some BRMS Uses 7© Copyright 2015 JKT Ltd. All Rights Reserved.
  • 8. Traditional Vs BRMS Change Cycle 8© Copyright 2015 JKT Ltd. All Rights Reserved.
  • 9. BRMS Includes 9© Copyright 2015 JKT Ltd. All Rights Reserved.  Repository - allowing decision logic to be externalized from core application code  Tools - allowing both technical developers and business experts to define and manage decision logic  Runtime Environment- allowing applications to invoke decision logic managed within the BRMS and execute it using a business rules engine
  • 10. BRMS CANs and CANNOTs 10© Copyright 2015 JKT Ltd. All Rights Reserved. CANs  Reduce reliance on IT  Reduce time to market  Increase control over decision logic  Increase precision in expressing decision logic  Increase decision automation CANNOTs  Not an ERP software  Not an Insurance or healthcare or banking application  Not a transaction processing system  Replace your mission critical application
  • 11. Agenda 1. Introduction to Business Rules Management  What is Business Rule Management?  Traditional Vs Modern Approach  BRMS CAN DOs and CANNOT DOs 2. Corticon BRMS  Model Driven Development  Guaranteed Rules Integrity  DeTi Engine Advantage 3. Corticon Demonstration  Sky Diver  Retail 4. Corticon Use Cases 11© Copyright 2015 JKT Ltd. All Rights Reserved.
  • 12. Corticon BRMS 12© Copyright 2015 JKT Ltd. All Rights Reserved. Corticon is a Business Rule Management System that is designed to automate decision management through use of a patented rules engine that does not require coding.
  • 13. What The Analyst Are Saying? 13© Copyright 2015 JKT Ltd. All Rights Reserved. Corticon positioned as Leading Innovator in Gartner Magic Quadrant.
  • 14. Model-Driven Rules Development 14© Copyright 2015 JKT Ltd. All Rights Reserved.
  • 15. Guaranteed Rules Integrity • Debugging rules is a major issue with traditional rule development • Corticon identifies logical errors during requirements specification Most Errors Introduced Most Errors Detected 15© Copyright 2015 JKT Ltd. All Rights Reserved. Most Errors Detected by Corticon
  • 16. Corticon Difference – Engine Performance 16© Copyright 2015 JKT Ltd. All Rights Reserved. 1. Traditional pattern matching algorithm is Rete  Scales well with increasing number of rules  Degrades exponentially with increasing complexity of data – the “Rete Wall” 2. Corticon’s patented DeTI (Design Time) algorithm  Scales linearly with number of rules and complexity of data
  • 17. Business Value 17© Copyright 2015 JKT Ltd. All Rights Reserved. Business Benefits:  Reduced Time to Market  Increased Rule Integrity  Increased Agility IT Benefits:  Separate Decisions from Processes – Reduce Development/Change Cycle  Easy to use, deploy and manage  Reduced Logical Defects/Bugs  Improved productivity  Mitigate Risk  Optimize Operations  Increased Scalability
  • 18. Agenda 1. Introduction to Business Rules Management  What is Business Rule Management?  Traditional Vs Modern Approach  BRMS CAN DOs and CANNOT DOs 2. Corticon BRMS  Model Driven Development  Guaranteed Rules Integrity  DeTi Engine Advantage 3. Corticon Demonstration  Sky Diver  Retail 4. Corticon Use Cases 18© Copyright 2015 JKT Ltd. All Rights Reserved.
  • 19. Corticon Studio Demonstration 19© Copyright 2015 JKT Ltd. All Rights Reserved. 1. Identify the Business Decision Ask: What decision is being made? 2. Identify the Business Rules Ask: How do you make the decision? 3. Model the Business Rules Use: Corticon Studio What is the applicant’s risk profile? Validate Information Determine Risk Profile Calculate Premium Route for Approval New Life Insurance applicant SAMPLE RULES  Applicants who skydive have a High Risk rating  Applicants under 35 have a Low Risk rating
  • 20. Business Requirement 20© Copyright 2015 JKT Ltd. All Rights Reserved. Skydivers Risk Rating: Business Rule Output Applicant who Skydive High Risk Rating Applicant under 35 Low Risk Rating
  • 21. Agenda 1. Introduction to Business Rules Management  What is Business Rule Management?  Traditional Vs Modern Approach  BRMS CAN DOs and CANNOT DOs 2. Corticon BRMS  Model Driven Development  Guaranteed Rules Integrity  DeTi Engine Advantage 3. Corticon Demonstration  Sky Diver  Retail 4. Corticon Use Cases 21© Copyright 2015 JKT Ltd. All Rights Reserved.
  • 22. 22© Copyright 2015 JKT Ltd. All Rights Reserved. Progress Corticon: 500+ Customers Globally INSURANCE FINANCIAL SERVICES FEDERAL GOVERNMENT HEALTH & HUMAN SERVICES eCOMMERCE & Retail State Department DIA OPM FBI
  • 23. 23© Copyright 2015 JKT Ltd. All Rights Reserved. Progress Customers
  • 24. 24© Copyright 2015 JKT Ltd. All Rights Reserved. Customer Success Stories CHALLENGE: eBay rapidly evaluates 150 – 200 million transactions per day, with thousands of business rules for each transaction. These rules relate to numerous complex variables, including: product category, seller reputation, geographical location of both seller and buyer, regional legal regulations, transaction amounts and currencies SOLUTION: Use Progress Corticon BRMS to determine whether to hold escrow from sellers, and when to release funds BENEFIT:  40M+ automated decisions per day  Ability to change rules that drive automated decisions in minutes  More trusted marketplace drives top line
  • 25. 25© Copyright 2015 JKT Ltd. All Rights Reserved. Current Case Study – Ecommerce Vendor ‘Q’ Challenge : - 10 levels of commission / remuneration scheme - Increased number of members / products result in computation of payment in almost 30 hours - Product cataloguing is also fast becoming a nightmare
  • 26. 26© Copyright 2015 JKT Ltd. All Rights Reserved. Current Case Study – Insurance Broker ‘T’ Challenge : -Modifying policies -Latency -Costly -Frustrating!! -Rely on programmers / coders.
  • 27. Thank You © Copyright 2015 JKT Ltd. All Rights Reserved. 27