This is the social media primer presentation I gave to community college recruiters from across Virginia.

1. Public Relations in the VCCS Jeffrey J. Kraus Assistant Vice Chancellor for Public Relations

2. How in the World Can Public Relations Help Me Be A Better Recruiter? Jeffrey J. Kraus Assistant Vice Chancellor for Public Relations

3. Let’s talk social media…Are you there?Are you loving it?

4. Why should you be there?

5. The people you want to recruit are there.

6. Technology is pervasive for teens? 97% own a computer. 94% own a cell phone. 1 in 3 use websites as primary source of news. 28% own a blog and 44% read blogs. half download music using peer-to-peer file sharing. 3 in 4 have a Facebook account… * Taken from, “Connecting to the Net.Generation: What Higher Education Professionals Need to Know About Today’s College Students,” a survey of 7,705 college students.

7. Technology is pervasive for teens? 3 in 4 use Instant Messaging (IM). 15% of IM users are logged on 24/7. 43% say they use IM to express something they would NOT say in person. 1 in 5 say they use IM to ask people out or to accept dates. 13% have used IM to break-up. * Taken from, “Connecting to the Net.Generation: What Higher Education Professionals Need to Know About Today’s College Students,” a survey of 7,705 college students; and an Associated Press poll published in Time Magazine, Dec 3, 2007 edition.

8. Social media: It’s not just for kids. Adults with profiles on social media platform up from 8% to 35%. Adults are a larger percentage of US population than teens. So there are more adults on social media platforms than teens.

9. It can be a little confusing…

10. So, where do we begin?

11. You’ve done this forever Social networking isn’t new… Telling a friend about a good movie. Sharing pictures of your child, pet or vacation. Catching up on gossip at work. Social Networking is “reaching out to people you know to share ideas, experiences and information.”

12. Socialmediaphilosophies Transparency Relevance Consistency Honesty Education “Providing value”

13. VCCS: Blogging since ‘07

14. We ramped it up in ‘08

15. In 2009, we went big!

16. www.VaWizard.org

17. Ginny on Facebook

18. Ginny on LinkedIn

19. Ginny on Twitter

20. Ginny on YouTube

21. Ginny on Flickr

22. Where is all of this going? A report released last year from M:Metrics, a mobile-media research firm, found that Americans browsed the Web an average of 4.6 hours a month from their smartphones, an 89% increase from 2007. A May study from consulting firm Gravitytank found that app-enabled phone owners spend an average of two hours a day on their devices, with nearly 40% of that time dedicated to app use. By 2013, smartphones will have doubled their share of the handset market, accounting for 20% of all cellphones, according to market research company In-Stat.

23. A (possible) plan of action Begin a blog A place to post and editorialize Establish your realm, explain what you do Join LinkedIn Demonstrate your connections within the community and college Join Twitter Connect and converse with others, point them to your blog

24. Thank you Jeffrey J. Kraus Email: jkraus@vccs.edu Facebook: Jeffrey J. Kraus LinkedIn: Jeffrey J. Kraus Twitter: @JeffKraus