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Jamala Massenburg   aka




The Idea2Marketer




                          1
The Future...
   Table of                                                                                   --------------------------------------------
                                                                                                 Personal & Professional Goals



   Contents
                                                                                                      My desired successes

                                                                                                            My Vision

                                                   The Present...                                       My future forecast

                                               --------------------------------------------            Contact Jamala
                                                          Jamala’s Purpose                    My email, phone, & mailing address
                                                    My 8 Cylinders of Success

        The Past...                                     ZS Associates
--------------------------------------------     Marketing & Sales experience
           Lifelong Learner
       My educational history                           Creative Mindset                           The Purpose
                                                     My passion for creativity                --------------------------------------------
          Lifelong Leader
         My leadership roles                           Keynote Speaker                         TO ENROLL YOU
                                               My speaking topics & presentations
       Personal Assets                                                                        to contribute to my journey
 My passions, strengths, & skills                    Current Community                          and the possibility that I
                                                 My day-to-day support system                 can take an idea and bring
       Ford Motor Company
      Where I’ve left my mark                                                                           it to life

    International Experience
My experience outside of the USA

                                                                                                                                             2
30 Second
Pitch
I’m an Idea2Marketer. My work makes it possible for
product focused organizations to bring new ideas to
market to address unsatisfied consumer needs and
experience revenue growth through brand image.
I have a Frank Lloyd Wright-like passion for design
and creation. Bringing together cross functional
teams to take an idea and turn it into a reality,
envisioning a world where products can both satisfy
and bring consumers joy.
                                                      3
The
Past
Where I’ve Been...




                     4
Lifelong
Learner
Hayfield Secondary
Advanced Diploma, 1997


University of Virginia (UVA)
BS in Electrical Engineering, 2001


University of Michigan
MS in Industrial & System Engineering, 2004


Darden School of Business
Masters in Business Administration, 2009



                                              5
Lifelong
Leader
                UVA                                       Darden                                       Career
-------------------------------------------- -------------------------------------------- --------------------------------------------
Office of African American Affairs              Student Admissions Committee                            ZS Associates
              Peer Advisor                     Selected Member » Interviewer                 Marketing & Sales Consultant

National Society of Black Engineers              Darden Christian Fellowship                    Ford Motor Company
1st Year Representative » Treasurer                    Social Director                     Ford College Graduate » Current
       Torchbearer Scholar                                                                 Model Engineering » Applications
                                                         Raven Society                        Product Design Engineer
       School of Engineering                            Selected member
International Studies Office Liaison
                                                          Scholarship
             INROADS                                    Jefferson Fellow
        Class Representative                           Consortium Fellow
                                                          Forte Fellow




                                                                                                                                         6
Personal
   Assets
          Passions                              Skills & Subjects                                        Strengths
--------------------------------------------    --------------------------------------------    --------------------------------------------
               Innovation                                Project Management                                      Learner
Creation & implementation of new               Planning, organizing, and managing                Drawn to the process of learning
                   ideas                                        resources
                                                                                                             Achiever
            Mentoring                                  Idea Collaboration                      Great deal of stamina and work hard
   Motivating others by sharing                   Bring ideas together to solve
           experiences                           problems and create new ideas                              Harmony
                                                                                                    Create areas of agreement
        Creative Expression                         Compassionate Listening
Inspriing through photography and                Ability to hear beyond the words                          Restorative
        handmade treasures                                                                        Creating solutions to problems
                                                           Influence
                                                  Compelling others through the                             Intellection
                                                   development of a climate of                 Thinking through ideas and concepts
  Developing                                        teamwork and cooperation
  --------------------------------------------
  Skills & Subjects: Speaking off the cuff, Cost Management, Public Speaking (large audiences)

                                                                                                                                               7
Ford Motor
Company
Ford Edge/Lincoln MKX
Lead Applications Engineer: Instrument Cluster
     Designed and launched an electronic instrumentation
     component flawlessly
Patent: System & Method for Alerting Driver of Hybrid Vehicles

Ford Explorer
Current Model Engineer
     Reduced warranty for instrument cluster
     component by 23%

Ford Mustang
Systems Engineer
     Developed a 6-Sigma Greenbelt project that was
     introduced into Ford’s standard processes
                                                                 8
International
  Experience
                UVA                                            Ford                                      Darden
--------------------------------------------   -------------------------------------------- --------------------------------------------
 University of Bath (Study Abroad)                    Transit Connect Launch                Global Business Experience (China)
  A full semester in the UK taking                  Six month product launch                 Classes at Cheung Kong GSB to
    classes and living with other              assignment in Turkey working with examine business in China, interact
        international students                  European suppliers and a Turkish               with local companies (Beijing,
                                                                  team                                  Shanghai, Yiwu)
            European Tour
Self organized 3-week backpacking          Independent Travels              Independent Travels
  trip to cities across 5 countries Egypt, Hungary, Austria, Romania Dominican Republic, Greece, Spain,
                                                                                 Morocco




                                                                                                                                           9
The
Present
Where I Am...




                10
Jamala’s
    Purpose
Origin                                             Destine-Nation                                         Purpose
--------------------------------------------   --------------------------------------------   --------------------------------------------
                                                     5. Positioning » My Lane                           Purpose » My GPS
1. Principles » My Dashboard
                                               Be the best product developer I can            My purpose is help produce products
I measure my success by whether or               be; bringing new ideas to market             that are fun and non-disposalbe that
not I’ve met both my personal and                                                                not only bring consumers joy, but
professional goals. One without the               6. Pioneers » My Pace Cars                    represent an educated purchasing
other points to a need for growth.             My grandfather, who opened his own                decision. I will help organizations
2. Passions » My Keys                            TV repair shop, adapting to the               drive revenue growth through brand
                                                     changes in technology                    image, primarily through my passion
Building and creation, I enjoy being                                                          for building and quality. I believe that
part of building something tangible,
                                                   7. Picture » My Road Map                       everyone has a purpose and I
watching it go from an idea to an
                                                Lead a life and career that is bold,          envision a world where products are
actual product to delight people.
                                                  visionary, innovative, and life-            made with the customer being top of
3. Problems » My Fuel                                        changing                              mind with technology that is
I care about how people are treated,                                                               harnessed optimally to fullfill
and whether or not someone is                     8. Possibility » My Momentum                 customers dreams and possibilities.
looking out for their growth and                 A world where women think about
development                                          careers in engineering and
4. People » My Motor                           technology, bringing more diversity of
                                                    thoughts and backgrounds.
First come family and friends.
                                                                                                                                             11
ZS Associates
Market Research
   - Conducted field interviews with client stakeholder groups
     to determine market trends and marketing strategies
   - Determined market size for new product launch and
     required sales force effort needed to penetrate market

Sales Operations
   - Managed US and India team of analysts to develop sales
     operation reports for client usage in tracking their strategic
     goals
   - Developed incentive compensation plans, customer
     targeting and segmentation for US sales teams



                                                                      12
Creative
Mindset
Photography
“Making Memories” has been my theme for
my love of photography. It was an effort to
capture those special moments that truly
sparked an interest in photography. Having
been the family photographer for years my
travels have opened up another dimension of
creativity.

Fine Art of Knitting
The builder in me enjoys finding ways to
express myself using my own two hands. I’ve
tried everything from quilting to scrapbooking
but knitting is my favorite.



                                                 13
Keynote
 Speaker
       Jefferson Foundation               Celebrating Women in Engineering
                                                    Speaker Series
“The Rise and Fall of the American
                                              “Navigating your Career”
       Automobile Industry”              Sponsored by SEAS & Lockheed Martin
 Forum for Interdisciplinary Dialogue



       The MBA Experience                 E-Week: UVA Engineering School
    “Considering a Career in Business”       “Moving away from home or school”




            Day @ Darden
            Welcome Address



                                                                                 14
Current
  Community



    Connie                    Bob      Regina                                       Theresa                    Romona
    English                Blanchette Robinson                                      Meawad                     Greene
-------------------------- -------------------------- -------------------------- -------------------------- --------------------------
     Career Coach             Business Advisor            Spiritual Partner        Financial Strategist      Confidence Booster



--------------------------------------------
Additonal Support: 30 Day Do it Group, Heart Change Fellowship, The Consortium, MLT

                                                                                                                                         15
The
Future
Where I Am Going…




                    16
Personal
& Professional Goals/
Challenges

  Financial            Trusting the           Impatience
Accountability           Process
  I would like to       In my need to        Sometimes I get
gain experience in   determine the best     frustrated when I
                      course of action, I       can not get
  maintaining &
                          ask a lot of
 implementing a                               information to
                          questions,
   budget for a      sometimes delaying         make quick
  product line. I         the start of      decisions. I need
 need a position      something new. I      advisors to talk to
                       need to be more           real time.
 with exposure to           flexible.
     this area.
                                                                  17
My Vision

My future using
       my
 imagination,
  words, and
   images to
 illustrate my
     dreams


                  18
Contact
Jamala
                            Email
              --------------------------------------------

      jamala@jamalamassenburg.com


                         Website
              --------------------------------------------

          www.jamalamassenburg.com



                                                             19

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Jamala Massenburg Resume 2.0

  • 1. Meet Jamala Massenburg aka The Idea2Marketer 1
  • 2. The Future... Table of -------------------------------------------- Personal & Professional Goals Contents My desired successes My Vision The Present... My future forecast -------------------------------------------- Contact Jamala Jamala’s Purpose My email, phone, & mailing address My 8 Cylinders of Success The Past... ZS Associates -------------------------------------------- Marketing & Sales experience Lifelong Learner My educational history Creative Mindset The Purpose My passion for creativity -------------------------------------------- Lifelong Leader My leadership roles Keynote Speaker TO ENROLL YOU My speaking topics & presentations Personal Assets to contribute to my journey My passions, strengths, & skills Current Community and the possibility that I My day-to-day support system can take an idea and bring Ford Motor Company Where I’ve left my mark it to life International Experience My experience outside of the USA 2
  • 3. 30 Second Pitch I’m an Idea2Marketer. My work makes it possible for product focused organizations to bring new ideas to market to address unsatisfied consumer needs and experience revenue growth through brand image. I have a Frank Lloyd Wright-like passion for design and creation. Bringing together cross functional teams to take an idea and turn it into a reality, envisioning a world where products can both satisfy and bring consumers joy. 3
  • 5. Lifelong Learner Hayfield Secondary Advanced Diploma, 1997 University of Virginia (UVA) BS in Electrical Engineering, 2001 University of Michigan MS in Industrial & System Engineering, 2004 Darden School of Business Masters in Business Administration, 2009 5
  • 6. Lifelong Leader UVA Darden Career -------------------------------------------- -------------------------------------------- -------------------------------------------- Office of African American Affairs Student Admissions Committee ZS Associates Peer Advisor Selected Member » Interviewer Marketing & Sales Consultant National Society of Black Engineers Darden Christian Fellowship Ford Motor Company 1st Year Representative » Treasurer Social Director Ford College Graduate » Current Torchbearer Scholar Model Engineering » Applications Raven Society Product Design Engineer School of Engineering Selected member International Studies Office Liaison Scholarship INROADS Jefferson Fellow Class Representative Consortium Fellow Forte Fellow 6
  • 7. Personal Assets Passions Skills & Subjects Strengths -------------------------------------------- -------------------------------------------- -------------------------------------------- Innovation Project Management Learner Creation & implementation of new Planning, organizing, and managing Drawn to the process of learning ideas resources Achiever Mentoring Idea Collaboration Great deal of stamina and work hard Motivating others by sharing Bring ideas together to solve experiences problems and create new ideas Harmony Create areas of agreement Creative Expression Compassionate Listening Inspriing through photography and Ability to hear beyond the words Restorative handmade treasures Creating solutions to problems Influence Compelling others through the Intellection development of a climate of Thinking through ideas and concepts Developing teamwork and cooperation -------------------------------------------- Skills & Subjects: Speaking off the cuff, Cost Management, Public Speaking (large audiences) 7
  • 8. Ford Motor Company Ford Edge/Lincoln MKX Lead Applications Engineer: Instrument Cluster Designed and launched an electronic instrumentation component flawlessly Patent: System & Method for Alerting Driver of Hybrid Vehicles Ford Explorer Current Model Engineer Reduced warranty for instrument cluster component by 23% Ford Mustang Systems Engineer Developed a 6-Sigma Greenbelt project that was introduced into Ford’s standard processes 8
  • 9. International Experience UVA Ford Darden -------------------------------------------- -------------------------------------------- -------------------------------------------- University of Bath (Study Abroad) Transit Connect Launch Global Business Experience (China) A full semester in the UK taking Six month product launch Classes at Cheung Kong GSB to classes and living with other assignment in Turkey working with examine business in China, interact international students European suppliers and a Turkish with local companies (Beijing, team Shanghai, Yiwu) European Tour Self organized 3-week backpacking Independent Travels Independent Travels trip to cities across 5 countries Egypt, Hungary, Austria, Romania Dominican Republic, Greece, Spain, Morocco 9
  • 11. Jamala’s Purpose Origin Destine-Nation Purpose -------------------------------------------- -------------------------------------------- -------------------------------------------- 5. Positioning » My Lane Purpose » My GPS 1. Principles » My Dashboard Be the best product developer I can My purpose is help produce products I measure my success by whether or be; bringing new ideas to market that are fun and non-disposalbe that not I’ve met both my personal and not only bring consumers joy, but professional goals. One without the 6. Pioneers » My Pace Cars represent an educated purchasing other points to a need for growth. My grandfather, who opened his own decision. I will help organizations 2. Passions » My Keys TV repair shop, adapting to the drive revenue growth through brand changes in technology image, primarily through my passion Building and creation, I enjoy being for building and quality. I believe that part of building something tangible, 7. Picture » My Road Map everyone has a purpose and I watching it go from an idea to an Lead a life and career that is bold, envision a world where products are actual product to delight people. visionary, innovative, and life- made with the customer being top of 3. Problems » My Fuel changing mind with technology that is I care about how people are treated, harnessed optimally to fullfill and whether or not someone is 8. Possibility » My Momentum customers dreams and possibilities. looking out for their growth and A world where women think about development careers in engineering and 4. People » My Motor technology, bringing more diversity of thoughts and backgrounds. First come family and friends. 11
  • 12. ZS Associates Market Research - Conducted field interviews with client stakeholder groups to determine market trends and marketing strategies - Determined market size for new product launch and required sales force effort needed to penetrate market Sales Operations - Managed US and India team of analysts to develop sales operation reports for client usage in tracking their strategic goals - Developed incentive compensation plans, customer targeting and segmentation for US sales teams 12
  • 13. Creative Mindset Photography “Making Memories” has been my theme for my love of photography. It was an effort to capture those special moments that truly sparked an interest in photography. Having been the family photographer for years my travels have opened up another dimension of creativity. Fine Art of Knitting The builder in me enjoys finding ways to express myself using my own two hands. I’ve tried everything from quilting to scrapbooking but knitting is my favorite. 13
  • 14. Keynote Speaker Jefferson Foundation Celebrating Women in Engineering Speaker Series “The Rise and Fall of the American “Navigating your Career” Automobile Industry” Sponsored by SEAS & Lockheed Martin Forum for Interdisciplinary Dialogue The MBA Experience E-Week: UVA Engineering School “Considering a Career in Business” “Moving away from home or school” Day @ Darden Welcome Address 14
  • 15. Current Community Connie Bob Regina Theresa Romona English Blanchette Robinson Meawad Greene -------------------------- -------------------------- -------------------------- -------------------------- -------------------------- Career Coach Business Advisor Spiritual Partner Financial Strategist Confidence Booster -------------------------------------------- Additonal Support: 30 Day Do it Group, Heart Change Fellowship, The Consortium, MLT 15
  • 16. The Future Where I Am Going… 16
  • 17. Personal & Professional Goals/ Challenges Financial Trusting the Impatience Accountability Process I would like to In my need to Sometimes I get gain experience in determine the best frustrated when I course of action, I can not get maintaining & ask a lot of implementing a information to questions, budget for a sometimes delaying make quick product line. I the start of decisions. I need need a position something new. I advisors to talk to need to be more real time. with exposure to flexible. this area. 17
  • 18. My Vision My future using my imagination, words, and images to illustrate my dreams 18
  • 19. Contact Jamala Email -------------------------------------------- jamala@jamalamassenburg.com Website -------------------------------------------- www.jamalamassenburg.com 19