Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL. Presented by Jeff Klein, President of Power Play Marketing Mobile Marketing Topics Include: Why Mobile? What is Mobile Marketing? Mobile Websites Responsive Websites Mobile Apps Geo-Fencing iBeacons Text Message Marketing (SMS) QR Codes

1. MOBILE MARKETING

2. Introduction
Jeff Klein
President
Power
Play
Marke,ng
• Internet
Marke,ng
company
(1998)
• We
help
businesses
succeed
online
• Services
include:
• Mobile
Marke,ng,
Internet
Marke,ng,
Reputa,on
Marke,ng
and
Web
Design

3. Why Mobile?
• Consumer behavior has changed
o The way people access, consume and share
information has changed
• Mobile Internet usage now exceeds PC usage
(Source: comScore)
• Mobile user have different expectations
o Immediate access to information
o How are you meeting these expectations?

4. What is Mobile Marketing?
• Marketing strategies conducted on mobile devices
such as smartphones and tablets
• An umbrella term for mobile services
o Mobile websites
o Mobile applications
o Location based messaging
(Geo-fencing and iBeacon)
o Text messaging / SMS
o QR Codes

5. Mobile Websites
• Website optimized to be viewed on a mobile device
• Designed to make access and navigation easier
o Clean and efficient design
o Loads quickly, thumb-friendly
o Easy to see, read, and take action
o Provides critical business information
for a mobile user

6. Responsive Websites
• Responsive websites respond to their environment
(the devices they are being viewed on).
• Allows for optimal
formatting and viewing
across multiple devices.
• Is responsive the answer?

7. Mobile Apps
• Software programs that run on smartphones
o Connect mobile users to Internet services
o Assist users in making tasks easier
• Build customer loyalty and engagement
• Leverage phone capabilities
o Bluetooth, camera, push notifications
• Can utilize location based messaging
o Geo-fencing and iBeacon

8. • Deliver a targeted message to users when they enter
a real world location.
o Range: 200 to 1,000 meters
• Setup a virtual perimeter around a location
• When an app user enters the area, your rich
message pops-up on their smartphone.
o Text, images, videos, coupons
• Offer users a special discount when they walk past
your business.
Geo-Fencing

9. iBeacons
• Engage with users when they’re inside your business.
• Small Bluetooth device able to trigger notifications on a
smartphone located in close proximity (1-150ft).
• Send rich content messages to nearby smartphones.
o Text, images, videos, coupons
• Geo-fencing is great for outdoor
location-based marketing, iBeacons
bring that functionality indoors.

10. Text Message Marketing
• A form of marketing that utilizes text messages (SMS),
sent to a users mobile phone
o Send coupons, special events, sales, and special offers
• Reach your audience anywhere. 97% open rate.
• Immediate, personal and targeted
• Other Features
o Permission based (opt-in)
o Cost effective

11. QR Codes
• Quick Response Code
• Once scanned with a smartphone:
o Redirect user to website, video, phone
call, coupon or other digital content
• Take traditional offline advertising like print
ads, coupons and flyers and instantly take
that prospect online, right on their
smartphone

12. Mobile Marketing
What can Mobile Marketing do for your business?
• The most valuable asset your business can have is direct and
interactive access to your customers
• Mobile marketing can provide this access
Want to Learn More?
• Mobile Marketing: Successful Strategies
for Today's Mobile Economy
o http://PowerPlayMarketing.com/book
• http://PowerPlayMarketing.com