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Managing And Motivating For Marketing

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Managing and motivating for marketing - an overview PART 1 ,[object Object],[object Object],[object Object]
Franco Azzopardi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Jakob Kegel ,[object Object],[object Object],[object Object],[object Object],[object Object]
Today's agenda ,[object Object]
Challenge assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But where is the human element? ,[object Object],[object Object]
Business is not just about numbers! ,[object Object],[object Object]
What is the ultimate scope of management? ,[object Object],[object Object]
Investment-Consumption Consumption Investment Income line New Income Line
What are our assets? ,[object Object],[object Object]
Knowledge worker productivity ,[object Object],[object Object]
Lessons from soccer... ,[object Object]
What's a PSF? ,[object Object]
Definition ,[object Object],[object Object]
Drucker’s foresight ,[object Object],[object Object]
Which are your markets? ,[object Object],[object Object],[object Object],[object Object]
How does a PSF compete? ,[object Object]
What is Marketing? ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Guerrilla Marketing: [Jay Conrad Levinson who invented Marlboro Country suggests in his book Guerrilla Marketing]
4P or 7P? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Complex? ,[object Object],[object Object]
That was the background ,[object Object]
Culture & Communication ,[object Object],[object Object]
The traditional PSF paradigm ,[object Object],[object Object],[object Object]
The traditional PSF paradigm ,[object Object],[object Object],[object Object],[object Object]
You don't sell time ,[object Object],[object Object],[object Object]
The emerging paradigm ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measure what counts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to treat staff ,[object Object],[object Object]
Starbucks ,[object Object],[object Object]
Shared vision, mission & values ,[object Object],[object Object],[object Object],[object Object]
How to hire ,[object Object],[object Object]
How to evaluate staff ,[object Object],[object Object],[object Object]
How to evaluate staff ,[object Object],[object Object],[object Object]
Let them chat! ,[object Object],[object Object]
Park your brains at the door dude!!! ,[object Object],[object Object],[object Object]
Set Goals ,[object Object],[object Object],[object Object],[object Object]
Feedback ,[object Object]
Per aspera... ,[object Object],[object Object],[object Object],[object Object]
END OF PART 1
Managing and motivating for marketing - a technology perspective PART 2 ,[object Object],[object Object],[object Object]
 
 
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does this mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Globalization ,[object Object]
[object Object]
Future ,[object Object],[object Object],[object Object],[object Object]
70 000 per year
Globalization continues ,[object Object],[object Object]
Creating enough value? ,[object Object]
What can be outsourced? ,[object Object],[object Object],[object Object]
What does this mean? ,[object Object],[object Object]
Technology & a large chunk of imagination
Your web site ,[object Object],[object Object],[object Object]
5 steps to heaven ,[object Object],[object Object],[object Object],[object Object],[object Object]
Be visible ,[object Object]
 
 
Keywords ,[object Object]
Content strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measure, measure, measure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Repetitio est mater studiorum ,[object Object],[object Object],[object Object],“ Repetition is the mother of studies/learning”
[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object]

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