Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Sample Field Marketing/Branding Recap
1. Final Recap – Juntae DeLane
Created By Juntae DeLane – juntaedelane@gmail.com
2. Recap Stats
• Date: August 1 – November 30, 2007
• Location: So. Cal (Los Angeles
• Product Used: Approx. 30 pallets
• Reach: Approx. 43,200 – 216,000 people
• C
Consumer I t
Interactions: Approx. 680,000
ti A 680 000
people
• Total budget: $
$24,742.77 (salary not included)
Created By Juntae DeLane – juntaedelane@gmail.com
3. Consumer
Events
-Celebrity Basketball Game
-Extreme AutoFest
-Spocom
p
-VMA Gifting Suite
-Charity Golf Tournament
-Hot Import Nights -Night
Shit (Las Vegas)
-USC vs OSU Football
Tailgate
-Glamis Gone Wild
Glamis
-Mitsubishi 300GT West
Coast National Convention
-USC vs. Stanford
-California Bike Week
-Extreme Auto Fest: NHRA
Co pact
Compact Finals
as
-Camp Pendelton Marine
Appreciation
-USC vs. Arizona
-Celebrity Cat Walk
-Fresno State Kappa Week
-Nextel Cup
Created By Juntae DeLane – juntaedelane@gmail.com
4. Guerilla
Marketing
-X Games
-Dub Car Show
-Venice Beach
-Hollywood’s Halloween
Hollywood s
Fest
-LA Fashion District
-Sunset Blvd.
-UCLA
-Cerritos College
-USC
USC
-Santa Monica College
-Cal State LA
-LA Invation
-LA Auto Show
-HS Football: Garfield @
Roosevelt
R lt
-Who runs the yard
step show
-Formula D: All or
Nothing
-Califonia International
Auto Show
Created By Juntae DeLane – juntaedelane@gmail.com
5. DJ
Sponsorships
-DJ Zeb
-DJ Myster-e (KISS
FM)
-DJ Show Shot
-Eddie D
-DJ Quest
-DJ D. Soto (B95)
-DJ ERock (Sirius
Radio)
-DJ Franzen (Hot
97 – KVEG)
-DJ DG
DJ
Created By Juntae DeLane – juntaedelane@gmail.com
6. Cars & Car
Clubs
Sponsorships
-EuroTuner
-Dedrickson
Racing
-UNTAMED STANGZ
-Special Image
Racing
p
-FI Motor Sports
-2005 Scion TC
-South Coast
Subaru
-FSR Motor Sports
-Hyper Motor Sports
yp p
-02 Ford Focus SVT
-Street Official
Racing
-Gottcha Racing
-Jspec Motor Sports
Jspec
Created By Juntae DeLane – juntaedelane@gmail.com
7. Event
Sponsorships
-Celebrity
Basketball Game
-Extreme Auto
Fest: NHRA
Compact Finals
-Celebrity Cat
Walk @ The
Highlands
(Hollywood)
-Fresno State
Kappa Week
-Sages @
Forbidden City
(Hollywood)
-Carnival @ Key
Club (Hollywood)
-Halloween Freak
Fest
F t @ Th Day
The D
After (Hollywood)
Created By Juntae DeLane – juntaedelane@gmail.com
8. Thinking Out
Of The Box
-NOS Energy Drink
Mixtape (Mixed By
DJ Myster-e KISS
FM)
-Car sponsorship
registration progra
-DJ sponsorship
program
-Internship
program
-Nigh Club
Sponsorship
Program
Created By Juntae DeLane – juntaedelane@gmail.com
9. Memorable “Great job at the event. More importantly though this is the best event
report I have EVER read. Very clean and concise with while still allowing
Quotes the emotion of the event come through. Fact based, no funky fonts,
personal hype at an appropriate level, no goofy backgrounds I love
it. Everyone please take a page out of Juntae's play-book here and follow
suit with your event reports.”
Bill Meissner “Juntae did a great j
g job. He's a good g y,
g guy,
Chief Marketing Officer and arriving in the Humvee was really
cool. He was well prepared with plenty
of NOS and containers -- and three NOS
“Great job at retail! You did kept me going all day (and night).”
a fantastic job with POS and Tom Langan
Pole huggers.” Camp Pendleton
Michael Ventimiglia
Regioinal Vice President
“Fantastic- you are really setting the
bar!”
Carli McKinney
Public Relations Director
“While Juntae's detailed accounts, copy to picture ratio and consistency are
impeccable, there has to be some other people out there who can at least
follow the paradigm.”
Bill Meissner
Chief Marketing Officer
Created By Juntae DeLane – juntaedelane@gmail.com