1. IDC Executive Overview
Jon Kabrud
Senior Account Executive
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.

2. IDC Overview
 IDC is the premier independent global market intelligence,
events, and advisory firm for information technology,
telecommunications, and consumer technology markets (ICT)
 More than 1,000 IDC analysts, including in-house statisticians
and economists, provide global, regional, and local expertise
on technology and industry opportunities and trends in over
110 countries
 IDC has been delivering IT intelligence, industry analysis,
market data, and strategic guidance since its 1964 founding by
Patrick McGovern
 Our multilingual, multicultural workforce surveys over 300,000
technology users and decision makers annually, delivering
unrivaled coverage
 IDC is a subsidiary of IDG, the world's leading technology
media, events and research company
© IDC

3. IDC’s Strengths
 Global Resources
 Worldwide coverage
 Worldwide, regional and country-
level perspective
 Local insight
 Fact-Based Analysis
and Actionable Data
 Vertical Industry Expertise
 Analyst Experience
 Open-Relationship Model
© IDC

4. IDC Analysts Present in Over 50
Countries
IDC analyzes the future of IT, telecommunications, and consumer
technology markets worldwide, with analysts in over 50 countries
and regional research hubs in: Framingham, Massachusetts; Miami;
London; Prague; Dubai; Singapore; and Hong Kong.
© IDC

5. IDC Has More Analysts
# of Analysts
1200
1,060
1000
800 730
600
400 362
200
0
IDC Gartner Forrester
5
© IDC

6. IDC Is the Industry Leader in
Worldwide Media Mentions
CY 2010
18,000
16,376 15,747
16,000
14,000
12,000
10,000 8,561
8,000
6,000 4,845
4,000 2,953
2,000 640
0
IDC Gartner Forrester Frost & Ovum* Yankee
Sullivan
* Ovum includes Datamonitor and Butler Group. Source: Factiva
© IDC 6

7. Wall Street Turns to IDC for
Reliable Technology Market Research
Brokerage and Investment Bank Report References
CY 2010
IDC 5,701
Gartner 5,672
Frost & Sullivan 910
Forrester 888
Ovum* 680
Yankee 88
* Ovum includes Datamonitor and Butler Group. Source: Thomson Business Intelligence Service
© IDC 7

8. IDC Covers All Aspects of Horizontal IT
For example…
• Cloud • Infrastructure
• Mobile • Enterprise Architecture
• Social Business • Telecom & Networks
• Big Data • Storage
• Security • CRM
• BI & Analytics • IT Services
• ERP • Outsourcing
• Data Center • BYOD
© IDC

9. IDC Insights – Vertical Industry Expertise
IDC Insights lines of business assist businesses and IT
leaders, as well as the suppliers who serve them, in making more
effective technology decisions by providing accurate, timely, and
insightful fact-based research and consulting services. Our global
research and analysis is focused on mitigating technology
risks, maximizing the effectiveness of IT investments, identifying
new opportunities, and bringing forth technology solutions that are
aligned with the organization's business objectives.
Serving the energy, financial
services, government, healthcare, manufacturing and retail
industries, our research covers over 200 technology markets
including cloud computing, business
analytics, outsourcing, enterprise mobility, sustainability, IT
governance, data center, social media and many more.
“IDC has demonstrated a solid approach for concentrating on and carving out
the Insights product lines based on a core of best practices and
benchmarking metrics. Each of the verticals prodcuts has specific
deliverables that meet the needs of that vertical industry, underscoring IDC’s
philosophy that one size will not fit all.”
Outsell Inc., “IDC Grows Vertically Through Insights Product Line”, Nov. 07
© IDC 9

10. IDC’s IT Executive Programs (IEP)
IDC's IT Executive Programs help IT executives make more effective technology decisions by providing:
• Accurate, timely, and insightful information
• IDC's team of 1000+ global analysts
• Industry specific research and analysis
• CIO Executive Councils' 500+ CIO and IT executive members – peer to peer resource
The program provides IT executives with a global resource to help accelerate the decision making process.
Our research and analysis assists IT executives in mitigating technology risks, maximizing the effectiveness
of IT investments, identifying and capitalizing on new opportunities, and bringing forth solutions that are
aligned with the organization's business objectives.
IDC’s IEP offers a range of services that align with the requirements of our Clients’ IT organization from very
personalized guidance with a CIO advisor to general research to assist with critical decision making.
© IDC

11. IDC’s Executive Technology
Advantage Program (ETAP)
Uniting the Power of Two Leading Brands
The leader in global The leader in
technology research CIO peer advisory
Positioned to form a unique
offering exclusively designed to address the needs of
today’s CIOs and IT Executives
© IDC

12. Questions and Future Requests
Jon Kabrud
O: 303.321.3306
M: 312.420.0942
E: jkabrud@idc.com
© IDC