Introducing Apple New iPad(iPad 4th generation)

Features Design Built‐in Apps From the App Store iOS iCloud Tech Specs


The Retina display on iPad makes everything
look crisp and lifelike. Text is razor sharp. Colors
are vibrant. Photos and videos are rich with
detail. All thanks to its 3.1 million pixels. It’s the
best mobile display ever.


The new A6X chip inside iPad is up to twice as
fast as the previous‐generation A5X chip, and
it delivers up to twice the graphics
performance, without sacrificing battery life.
Which means even the most advanced apps
are smooth, responsive, and incredibly lifelike.


Apps for iPad aren’t like anything else. That’s
because every app — 275,000 and counting —
is designed specifically for iPad. And with apps
in just about every category, you can do things
like make a commute more entertaining, a
presentation more interesting, or a school
lesson more inspiring, right from your iPad.


The new iPad with Retina display features
advanced Wi‐Fi that's up to twice as fast
as any previous‐generation iPad. And
access to more cellular data networks
around the world makes it fast in more
ways than one, and in many more places


Pick up the iPad with Retina display and suddenly, it’s clear. You’re actually touching your photos, reading a
book, playing the piano. Nothing comes between you and what you love. That’s because the fundamental
elements of iPad — the display, the processor, the cameras, the wireless connection — all work together to
create the best possible experience. And they make iPad capable of so much more than you ever imagined.


The best display ever on a mobile device.
Everything you do with iPad, you do through its large, iPad
beautiful display. And when the display is better, the entire 2048 x 1536
iPad experience is better. The Retina display on the new
iPad features a 2048‐by‐1536 resolution, 44 percent greater
color saturation, and an astounding 3.1 million pixels — in
HDTV
the same 9.7‐inch space. That’s four times the number of
1920 x 1080
pixels in iPad 2 and a million more than an HDTV. Those
pixels are so close together, your eyes can’t discern
individual ones at a normal viewing distance. When you can’t
see the pixels, you see the whole picture. Or article. Or game.
In ways you never could before.
iPad with Retina display has a million
more pixels than an HDTV.


Twice the speed. Twice the graphics performance.
The new A6X chip inside iPad is our most powerful mobile chip yet.
It delivers up to twice the CPU and graphics performance of the
A5X chip. And it makes iPad feel faster and even more responsive.
Apps launch instantly and run smoothly. Graphics‐intensive games
are fluid and lifelike on the gorgeous Retina display. And with
improved image signal processing built into the A6X chip, the
photos and videos you take with the 5‐megapixel iSight camera
look sharper and even more Retina worthy.


10‐hour battery life.
iPad features a 3.1‐million‐pixel Retina display and an advanced
processor and graphics. How much of an effect does that have on
battery life? Almost none. You still get up to 10 hours of power to
read, watch, play, write, and create whatever you want, all you
want. up to 10 hours
battery life


iPhoto

iPhoto is everything you love about viewing,
editing, and sharing photos — but with the power
and simplicity of Multi‐Touch.


iMovie

You can shoot 1080p HD movies from your iPad.
And with iMovie, you can turn that footage into a
Hollywood‐style trailer or mini feature film.


GarageBand

GarageBand lets you play a collection of Touch
and Smart Instruments that sound just like their
real counterparts — but let you do things you
never could on a real instrument.


Pages

Apple‐designed templates and easy‐to‐use
formatting tools let you create beautiful letters,
flyers, reports, invitations, and more.


Numbers

Make innovative spreadsheets in a few taps with
over 250 easy‐to‐use functions, an intelligent
keyboard, flexible tables, and fun 3D charts.


Keynote

Create presentations with elegantly designed
themes, custom graphic styles, stunning
transitions, animated 3D charts, and more.


Facebook

Keep up with the people you know. Share your
updates, photos, and videos. And see what friends
and family are up to.


MLB.com At Bat

See every pitch and every at bat — live on iPad.
Get home and away radio broadcasts, video
highlights, news, stats, and more.


Gilt Taste

Get great deals on food and wine, and read
exclusive stories and recipes from famous chefs
and food writers.


Houzz Interior Design Ideas

Browse design photos by style, room, or location,
and find local designers who can make your
design dreams a reality.


Barefoot World Atlas

Learn about different regions of the planet,
encounter amazing wildlife, discover landmarks,
and see the world in 3D.


Mint.com Personal Finance

Manage your finances with a free account from
Mint.com. View balances for your bank and credit
card accounts, group spending by category, and
more.


Built‐in apps. Over 275,000 apps from the App Store.
Right out of the box, iPad mini is ready for big things. The App Store is home to over 275,000 iPad apps and
Map out your next adventure. Then shoot it in 1080p counting.4 And right from the start, they work on iPad
HD. Ask Siri to help you find the best pizza in town. mini. But quantity is only part of the story. These are
Watch a webcast or a movie. Read a best seller or a beautiful, immersive, made‐just‐for‐iPad apps. And
magazine. Check email. Send messages. Or stay in they change the way you do everything. You can make
touch face‐to‐face over FaceTime. You’ll be amazed a spreadsheet for work, make a Hollywood‐style trailer
at how much is built right in. for fun, plan a lesson, plan a trip, or simply plan a
meal — all on a device you can hold in one hand.


Wave hello with the new FaceTime HD
camera.
FaceTime on iPad puts you face‐to‐face — even
when you’re miles apart. You can make a video
call over Wi‐Fi or cellular,4 so if you’re out and
about, your friends and family are never out of
the loop. And now with the new FaceTime HD
camera, everyone can get an even better view of
you and what’s around you. You can also use it
for taking self‐portraits or recording 720p HD
video.


Shoot 5‐megapixel still images.
The 5‐megapixel iSight camera features a
backside illumination sensor that captures
great‐looking pictures whether by sunlight or
candlelight. When you shoot photos, the big,
beautiful Retina display becomes a big,
beautiful viewfinder — giving you plenty of
room to compose your shot. Autofocus, tap to
focus, and tap to set exposure functions mean
every photo you take instantly becomes
frameworthy. And with built‐in face detection
that automatically balances focus and
exposure across up to 10 faces, there’s more
room for more grins. So everyone look at iPad
and say “Cheese.”


Advanced Wi‐Fi technology. Built in.
The new Wi‐Fi capabilities built into iPad keep you
connected faster than ever — up to twice as fast as
any previous‐generation iPad. With dual‐band (2.4GHz
and 5GHz) 802.11n Wi‐Fi and support for channel
bonding, download speeds can reach up to 150
Mbps.5 Translation: Many of the things you do every
day may start to feel a whole lot faster.

Next‐generation cellular connectivity — up to
LTE.
If you want to connect to the Internet even when you
don’t have access to Wi‐Fi, choose iPad with Wi‐Fi +
Cellular. It now supports even more ultrafast cellular
networks around the world — including LTE wireless
networks6 and other advanced networks such as HSPA,
HSPA+, and DC‐HSDPA. So you can download content,
stream video, and browse the web at amazing
speeds — without a contract or long‐term
commitment.


Just ask Siri.
Siri is the intelligent assistant that helps you get things
done, just by asking. Talk to Siri as you would to a
person: Ask “Do I need an umbrella?” or “Did the
Giants win last night?” or “What time is the barbecue
on Sunday?” Siri not only understands what you say, it
knows what you mean. It figures out the right apps to
use to find the right answer. Then, just like a personal
assistant, Siri provides you with the information you
need.

Siri helps you do the things you do every day. All you have to
do is ask.


Just ask Siri.
need.

Ask Siri for baseball, basketball, football, hockey, and soccer
scores as well as schedules, rosters, and stats.


Just ask Siri.
need.

Ask Siri to get showtimes, look up movie facts, play trailers,
show you reviews, and more.


Just ask Siri.
need.

Ask Siri to help you find restaurants by cuisine, price,
location, outdoor seating or a combination of choices. Siri
gets you photos, reviews, and reservations.


Just ask Siri.
need.

Ask Siri to update your Facebook status and post a comment.


Just ask Siri.
need.

Twitter integration means you can ask Siri to tweet for you.


iOS iCloud
The world’s most advanced mobile Your content. On all your devices.
operating system. iCloud is built right into iPad mini. Just turn it on and
At the core of every iPad, iPhone, or iPod touch is iOS. you’ll have instant access to all the things you need,
It includes all the built‐in apps you use every day and whether you’re on your iPad, iPhone, iPod touch, Mac,
all the intuitive technology — like Multi‐Touch and or PC.9 New features in iOS 6 let you do even more
Siri — that makes iPad mini so advanced. With every with iCloud. Share the photos you want with the
free iOS update comes even more capability for your people you choose using Shared Photo Streams.
devices. You’ll find the latest version, iOS 6, already Locate, lock, and recover your misplaced iPad mini
installed on iPad mini. So right out of the box, you get easier than ever. Browse a web page on one device
more than 200 new features to make the things you and pick up where you left off on another device using
do every day even better. iCloud Tabs. And that’s just for starters.


A new way to get connected.
Part of every new iPad is the all‐new Lightning
connector. It’s 80 percent smaller than the 30‐pin
connector. And it features an all‐digital, eight‐signal
design that’s significantly more durable. Another
brilliant feature of Lightning: It’s reversible. Which
means there’s no wrong way to plug in the cable. Less volume

Lightning to 30‐pin Adapter.
If you have an iPad accessory that depends on the 30‐
pin connector, you can still connect it to your new
Reversible
iPad. Simply use a Lightning to 30‐pin Adapter (sold
separately).


Stream via AirPlay. Print via AirPrint.
All the great stuff on your iPad — your music, Print right from your iPad over Wi‐Fi with AirPrint.
photos, and videos — can stream wirelessly to There’s no software to download, no drivers to
your HDTV and speakers via Apple TV9 or to install, and no cables to connect. Print from Mail,
AirPlay‐enabled speakers over a Wi‐Fi network. Photos, Safari, and iBooks. Or any of the iWork
With just a tap on the AirPlay icon, you can rock apps — Pages, Keynote, and Numbers. With just a
the house with your favorite album, have a movie few taps, you can send whatever's onscreen to an
night, or show off some photos. And go big. AirPrint‐enabled printer.


iPad Smart Cover. iPad Smart Case.
What a smart pair. iPad and the iPad The iPad Smart Case covers your iPad
Smart Cover, that is.10 Smart magnetic                           — both front and back — yet
technology built into each one really                            still retains the thin, light design of iPad.
pulls them together. The iPad Smart                                                    Like the Smart Cover, it folds easily
Cover snaps perfectly into place to                              into a stand for reading, typing, and
protect your iPad screen. Open the Smart                                          watching video. And it automatically
Cover and your iPad wakes up. Close it and your iPad goes to wakes and sleeps iPad on open and close. Made from
sleep. Fold the Smart Cover and it becomes a stand. It’s all polyurethane, it’s available in six bright colors. And you can
just so, well, smart. personalize it with free laser engraving on the Apple Online Store.


The most important feature on any iPad is the
screen. So for the iPad with Retina display, we
wanted to build not just the best iPad display, but
the best display on any mobile device. To create a
display with over 3 million pixels was an
engineering feat in its own right. But we went
even further. We designed a camera that could
take images as brilliant as the display itself. And
we enclosed iPad in a unibody so thin and light,
you can take all those pixels with you wherever
you go. And they travel beautifully.


In order to create a display with a 2048‐by‐1536‐pixel resolution, we had to design it in a completely new
way. Every pixel in a display has multiple signals telling it when to light up. But when you have a lot of
pixels and a lot of signals on the same plane, signals get crossed and image quality suffers. To make sure
everything on iPad looks crystal clear, Apple engineers elevated the pixels onto a different plane —
separating them from the signals. It’s technology that’s breakthrough. Just like iPad itself.

pixels

Pixels per inch

More pixels
than an HDTV


Megapixels matter. But the quality of a photo is determined by other things, too — like the camera’s optics, image signal
processor, and software. The iSight camera uses advanced optics to give you the best picture possible. With an ƒ/2.4
aperture and a five‐element lens, it captures light efficiently to produce a sharper and brighter overall image. And the
hybrid infrared filter — typically reserved for expensive SLR cameras — keeps out harmful IR light for more accurate,
uniform colors.

Advancements that go layers deep.
The five‐element camera lens built into
iPad captures light efficiently to produce
a sharper and brighter overall image.


Even with so much power built into iPad, it’s incredibly thin and light.
From the A6X chip to the Retina display, we had to engineer each
component to maximize performance while minimizing size and weight.
So at just 0.37 inch thin and less than 1.5 pounds, iPad isn’t just capable,
depth (inches) Weight (pounds) height (inches)
it’s portable, too.


iPad is sleek, beautiful, and engineered to handle life on
the go — thanks in large part to the aluminum unibody.
By considering many parts into one, everything
becomes less complex and far more precise. The result
is an iPad that’s thin, light and durable enough for the
ins and outs of everyday life.

Lightning connector
Not only is the Lightning connector 80
percent smaller than the 30‐pin connector,
it was designed to be reversible and
significantly more durable.


How a product looks and performs matters, but so does its impact on the
environment. That’s why nearly every Apple product is made from highly
recyclable materials like aluminum, and why we refuse to use harmful toxins in
our components.
Every iPad is free of brominated flame retardants (BFRs) and polyvinyl chloride
(PVC). In fact, Apple has one of the strictest BFR‐free and PVC‐free standards in
the industry. And we expect the same from our suppliers. We go so far as to
disassemble our products into individual components and materials in our
Cupertino lab. Then we test them using many methods, including X‐ray
fluorescence spectroscopy and ion chromatography. We do this to ensure that
every product we release meets our environmental standards.


iPad can be whatever you want it to be. It’s your web browser.
It’s your inbox. It’s your favorite novel. It’s a way to chat face‐
to‐face with your best friend across the country without ever
leaving home. It’s all the typical — and not so typical — things
you do made smarter, more intuitive, and way more fun.


The web is even more captivating on iPad thanks to the Retina display. Text is sharp and crisp.
Colors are vibrant and true to life. And browsing is fast and responsive.

Browse faster.
Speedy Wi‐Fi or fast cellular data connections and a powerful
A6X chip mean web pages load in a blink.1 Tap, pinch, or scroll,
and you’ll notice the incredible response.

Read articles without distractions.
Just tap the Reader icon and clutter instantly disappears. All you
see is the article. Not enough time to read it? Add the article’s link
to your Reading List and finish it later. No Internet connection?
Safari saves web pages — not just links — in your Reading List, so
you can catch up even when you’re offline.

Share the sites.
If you’re on a web page you find interesting and want to share it,
you can. Easily. One tap opens a menu that lets you email a link to
the page, tweet about it, or post it on Facebook.

Safari and iCloud.
iCloud keeps your Reading List, bookmarks, and tabs up to date
across all your devices automatically. So you can pick up on one
device where you left off on another.


Email, fun? On iPad it is. Because you can flick through your inbox. Tap to open attachments.
Pinch to zoom. And turn iPad from portrait to landscape to change your view.

Use the smart keyboard.
Writing and replying to email is easy with the smart keyboard. It
suggests words, corrects spelling, and inserts punctuation. It
recognizes email addresses from your contacts. And it supports
over 50 languages.

Keep track of conversations.
Mail makes it easy by grouping messages in a thread. The original
email and its many replies appear under the most recent message.
Of course, some emails are more important than others. So Mail
lets you set up a VIP list. It designates emails from VIPs with a star
and alerts you when you receive one. And iCloud recognizes VIP
email on all your devices.

View attachments.
If an email contains images and photos, you’ll see them right in
the message and you can save them to your Camera Roll. Mail
also lets you open PDF, iWork, and Microsoft Office files with a
tap. It’s even easy to attach photos and video without leaving the
Mail app.

Add all your accounts.
Mail works with popular email providers including Google Gmail,
Microsoft Exchange, Yahoo! Mail, Hotmail, and AOL — along with
most industry‐standard IMAP and POP systems.


Both a way to read books and a way to buy them, iBooks transforms
the simple act of reading into something simply delightful.

Shop the iBookstore.
The iBookstore features the best of what’s new right at the top of
the page. Browse over 1.5 million books and counting, including
Multi‐Touch textbooks.2 The books you buy download right to
your iPad, and iCloud makes them available on your other iOS
devices.

Customize your view.
How you read is up to you. Flick from page to page. Change text
size. Select a different font. Adjust the brightness. Or choose a
white, sepia, or nighttime‐friendly theme.

Use reading tools.
You can highlight or underline text, make notes, look up a word in
the dictionary or on the web, or search inside the book. You can
even use VoiceOver to have iPad read to you.

iBooks and iCloud.
All your purchased books appear in your iBooks library, but
they’re stored in iCloud. Which means you can download and
read a favorite on one iOS device and finish it on another.


Whether you’re shooting, viewing, or managing photos, they look great on iPad. The high‐resolution
Retina display makes your photos look so good, you’ll be compelled to show them off.

Edit photos.
If you want to do a quick touch‐up, remove red‐eye, or crop a
photo, tap Edit. To make your pictures look their absolute best,
try iPhoto for iPad.

Make a slideshow.
Take your favorite shots and your favorite music and make a
slideshow that’s way beyond typical. Then show off your
slideshow on your iPad or on your HDTV using AirPlay.

View photos by location.
Looking for the photos you took in Spain? The Places feature can
help. Pins appear on a map to show you all the places you’ve
taken photos. Tap a pin and the images taken in that location fill
your iPad screen.

Share with Photo Stream.
Share just the photos you want, with just the people you choose.
With Shared Photo Streams and iCloud, it's never been easier.
Select a photo, tap the Share button, choose who you want to
share your photos with, and they’re on their way. Friends can like
photos and leave comments for everyone to see.


You can tell them how you’re doing. Or you can show them.
FaceTime lets you have it both ways — and in more places, over Wi‐Fi or cellular networks.

Tap FaceTime to make a video call.
FaceTime closes the distance between you and the people you
care about — from miles to inches. To make a video call, tap
FaceTime. Then select a name, wait for the person to accept the
call, and smile big. FaceTime works over Wi‐Fi or cellular networks,
so you can wave hello from practically anywhere.

Switch between cameras during a call.
On the front of iPad is a FaceTime HD camera. On the back is an
iSight camera. You can switch between them anytime during a call.
So one minute your friends see you, and the next they see
what you see.

Start with your Apple ID.
All you need to start making FaceTime video calls is a free Apple
ID. If you’ve purchased anything from the iTunes Store or the App
Store, you already have one. If you need an Apple ID, you can
create one at My Apple ID.


Find a café. Find a restaurant. Or find yourself looking down on the Empire State Building. Beautifully
designed from the ground up, Maps will change the way you see the world.

More beautiful maps.
Elements in Maps are vector based, so graphics and text are
incredibly detailed — even when you zoom all the way in — and
panning is smooth. Use the tilt and rotate gestures to view an
area, and Maps keeps the names of streets and places where they
belong.

Turn‐by‐turn navigation.
As you approach a turn, Maps speaks the directions, so you can
watch the road. Follow along with 3D views: Signs and arrows
make it easy to see where you’re headed. And if traffic’s bad,
Maps offers alternative routes.

Traffic info.
Maps uses real‐time traffic conditions to calculate your ETA. You’ll
also get details about incidents that are causing traffic jams, so
you can tell if there’s a major accident ahead or just a temporary
slowdown.

Flyover.
See the world from a whole new perspective with photo‐realistic
and interactive 3D views of select major metro areas. Explore like
never before as you zoom, pan, and rotate around a city and its
landmarks.


Siri is the intelligent assistant that understands what you say, knows what you
mean, and has the answers you need. And now Siri understands more
languages, so it does more things in more countries.

Get things done.
Say something like “Text my wife… I’ll be there in 15 minutes.” Or
“Find a good Italian restaurant nearby.” Siri figures out the right
apps to use, then, just like a personal assistant, it replies with the
answer. Siri makes FaceTime calls, sends messages, schedules
meetings, sets reminders, and more.

Get ready for movie night.
Ask Siri to find upcoming showtimes, look up movie facts, play
trailers, and more. Siri can also show you ratings and reviews from
Rotten Tomatoes.

Get sports scores and stats.
Find out scores from live games and the current season’s past
games, schedules, team rosters, and player stats for baseball,
basketball, football, hockey, and soccer. They’re all just a question
away.

Get restaurant recommendations.
Siri helps you find restaurants by cuisine, price, location, outdoor
seating, or a combination of choices. Siri will show you Yelp stars
and reviews — even make a reservation for you via OpenTable.


The charm and selection of a corner newsstand are on your iPad. Newsstand puts all your
newspaper and magazine subscriptions in one place.

Get the latest issues automatically.
With Newsstand, every new issue is delivered right to your iPad.
And it all happens in the background, without interrupting what
you’re doing.

Find new reading material.
Tap the Store button in Newsstand and you’re transported to a
section of the App Store featuring newspapers, magazines, and
journals. Tap to add new favorites to your newsstand, and they
begin downloading right away.

Interact with what you read.
With some newspapers and magazines, you’ll find interactive
elements that let you dig deeper into an article with just a tap or a
pinch.


iMessage lets you send text messages to iPhone, iPad, iPod touch, and even Mac
computers. The best part: If you’re texting over Wi‐Fi, it’s free and unlimited.

Send more than words.
In addition to text, you can send photos, videos, locations, and
contacts. Messages are securely encrypted. And if you have more
than one iOS device, iMessage keeps the conversation going
across all of them.
Get delivery and read receipts.
You’ll get a delivery receipt letting you know your message went
through. You’ll know it’s been read, too, if your friend has enabled
read receipts.

Text a group of people at once.
Just add their names in the To field to start a group messaging
session. When someone replies, everyone sees it.


Meetings, appointments, engagements, Forgetting happens way too often. Contacts isn’t just names and
birthdays, anniversaries, and now That’s why iPad mini helps you numbers. It’s email addresses, IM
Facebook events all have their time remember with Reminders. Create a nicknames, birthdays, anniversaries,
and place with Calendar. It makes your list of have‐to‐dos, want‐to‐dos, or websites — even your Facebook
schedules easy to manage — even whatever you like. Set a due date, friends’ profile information. So when
when everything happens at once. And and Reminders notifies you so you they update their email address or
iCloud keeps them in sync across all stay on track. iCloud even keeps all phone number, you automatically
your devices. your reminders on all your devices. stay up to date. And in sync across
all your devices, thanks to iCloud.


The App Store is home to over 275,000 Shop the redesigned iTunes Store and If you love listening to music, you’ll
apps made for iPad.2 Many of them are browse millions of songs and love seeing it, too. The Retina display
free. Just sign in with your Apple ID — thousands of HD movies and TV shows. brings colors to life. So album art
the same one you use to buy music You can Like your favorites on looks like a work of art. Tap to flip an
from iTunes — to download any app Facebook. Even see what your friends album over to see a list of tracks, rate
instantly. And keeping your apps up to Like. Then download anything directly it with one to five stars, or pick a song
date is a cinch, because iPad lets you to your iPad mini. iCloud lets you Genius can use to create a Genius
know when updates are available. access everything you purchase on playlist.
every device you use.


The gotta‐see‐it‐to‐believe‐it clarity of A great idea could strike at any Unbelievable moments get believable
the Retina display lets you watch 1080p moment. Before you lose it, pull out when you capture them on iPad. Its 5‐
videos at their full HD resolution. So get iPad and jot it down in Notes. With megapixel iSight camera has HDR
ready for more gripping entertainment iCloud, all your notes stay with you on support for perfectly balanced
than you ever thought possible. every device you use. So you can think exposures. If the moment calls for
of Notes as the keeper of anything motion, shoot a video instead. iPad
important or anything, period. does that, too — in 1080p HD.


Make that face and it’ll stay that way, One look and you’ll want more than In the world of Game Center, taking
courtesy of Photo Booth on iPad. It lets the local time. The World Clock pleasure in bringing someone down is
you take some downright nutty simultaneously displays the time of a cardinal rule. Challenge your friends
pictures of yourself. Or of your friends. locations you choose across different or complete strangers. Play one on
Pose for the camera, apply an effect, time zones — you’ll even see if it’s day one or as a group. When the dust
and dare yourself to share it. or night. The stopwatch, alarm, and settles, visit the leaderboards to see
timer each make the most of the iPad who reigns supreme.
mini display.


Apps made for iPad are apps like no other. They’re big, beautiful, full‐screen apps that make the most
of all the amazing technology inside iPad. And you’ll find apps in just about every category imaginable.
Download apps for work, school, or just plain fun. With over 275,000 apps to choose from, there’s no
telling where the next tap will take you.

GarageBand iMovie iPhoto



Numbers Keynote Pages



Facebook Real Racing 3 Mint.com Personal Finance



Flight+ for iPad Solar Walk Little Star



The highest quantity. Of the highest quality. Truly immersive apps on the Retina display.
The App Store has the world’s largest collection of Apps made for the stunning Retina display are
mobile apps. But it’s not just the number that’s incredibly detailed and lifelike. Colors pop. Text is
impressive. It’s the kinds of apps you’ll find. iPad razor sharp. And each tap is more exciting than
apps offer a better experience because they take the last. In fact, it’s easy to forget there’s a display
advantage of the technologies built into the between you and what you’re doing.
device. And all those apps are in one place, so
they’re easy to access, easy to search, and easy to
download — using the same Apple ID account you
use on iTunes.


Make a picture perfect. Edit an HD movie. Read a novel or write one. Present your big idea. Or create
and send a card. Apple apps from the App Store are designed specifically for iPad. Which means they
give you the power and versatility to do more than you ever thought possible.


With iPhoto, iMovie, and GarageBand, you
can do all the fun, creative things you love
to do. Like making movies, making music,
or making your photos look their best. All
with a touch of your finger.

You can shoot 1080p HD movies from your It’s everything you love about viewing, GarageBand lets you play a collection of highly
iPhone. And with iMovie, you can turn that editing, and sharing photos — but with the expressive Touch and Smart Instruments that
footage into a thrilling trailer or mini feature power and simplicity of Multi‐Touch. You sound just like their real counterparts — but let
film. Edit, add Hollywood‐style themes, and can quickly organize and compare photos. you do things you never could on a real
fine‐tune your soundtrack. No matter where Brush adjustments onto an image with your instrument. You can record, mix, and share
you are, you’re always in the director’s chair. finger. Apply professional‐quality effects in a your songs, too.
single tap. And create beautiful photo
journals to share with family and friends.


With Pages, Keynote, and Numbers, you
have everything you need to create beautiful
documents, stellar presentations, and
impressive spreadsheets, in ways you’ve
never imagined.

Create presentations with elegantly Apple‐designed templates and easy‐to‐ Make innovative spreadsheets in a
designed themes, custom graphic styles, use formatting tools let you create few taps with over 250 easy‐to‐use
stunning transitions, animated 3D charts, beautiful letters, flyers, reports, functions, an intelligent keyboard,
and more. invitations, and more. flexible tables, and fun 3D charts.


Over 1.5 million books on the iBookstore — Take complete courses from universities Download the free Podcasts app for
many of them free — can turn your iPad and other schools — and access the one‐tap access to hundreds of
into a portable library.* Text is sharp and world’s largest online catalog of free thousands of audio and video
crystal clear. Pages turn with a flick. And no education content — right on your iPad. podcasts. Subscribe to podcasts on
matter where you go, you’ll always have a your iPad through the podcast
good book. directory. Or listen to radio‐style Top
Stations that keep track of and play
the most recent episodes, so you’re
always up to date.


Catch the newest and most exclusive Because the unexpected happens in the Create and mail beautiful cards
movie previews in 1080p HD on your most unexpected places, the Find My personalized with your own text and
iPad. Browse trailers and clips. Get iPhone app can help you locate your photos from your iPhone. Just take a
showtimes and ticket information. Even missing iPad even when you don’t have quick snapshot, and with a few taps
purchase movie tickets through the app. access to a computer. It’s free on the and swipes, an elegant letterpress
App Store and available to anyone. So if card is on its way to any address in the
you misplace your device, download the world.
Find My iPhone app on a friend’s iPhone,
iPad, or iPod touch and sign in to find
your iPad.


A new game or a new recipe. Something to help you stay on top of world affairs or something to help
you stay on top of your finances. For all the incredible things your iPad already does, there are
thousands more, waiting for you at the App Store.

Business Education Entertainment Family & Kids
iPad is ready for work. Manage Keep up with your studies using Kick back and enjoy the show. Turn every night into family night
projects, track stocks, monitor intelligent education apps like Or find countless other ways to with interactive apps that are fun
finances, and more with these 9‐ King of Math, Grades 2 and Stack entertain yourself. These apps for the whole house.
5 apps. the States. offer hours of viewing pleasure.

Food & Drink Games Lifestyle Music
Hungry? Thirsty? A little of both? From first – person shotters to Find the perfect recipe for Friday Turn iPad into a mobile recording
Learn new recipes, drinks, and physics‐ based brainteasers, iPad night. Or see what surf studio or rock any party, anytime
the secrets behind what makes a is no work and all play with these conditions are like on Saturday.
great meal. apps. Whatever your passion, there’s
an app for you.


A new game or a new recipe. Something to help you stay on top of world affairs or something to help
you stay on top of your finances. For all the incredible things your iPad already does, there are
thousands more, waiting for you at the App Store.

News Newsstand Productivity Social Networking
Stay current to breaking news Enjoy your favorite Your hands will be anything but Stay connected the real of the
and weather with apps like NPR subscriptions – newspapers, idle with these productivity apps world with apps like Pinterest,
News, Yahoo!, and more. magazines, and more – like never that help you get organized and Twitter, and more. You’ll be in
before. get things done. the know, no matter what.

Sports Travel
Whatever you sport, there’s an You’re going places. Or maybe
app or two that can get you you’d like to. Let iPad and these
closer to the game and even help great travel apps help get you
you improve your own. there.


With its easy‐to‐use interface, amazing features, and rock‐solid stability, iOS is the foundation of
iPhone, iPad, and iPod touch. And even as others try to catch up, the technologies and features built
into iOS keep your Apple devices years ahead.


Elegant and intuitive interface.
You know how to use iPhone, iPad, and iPod touch from the first time you pick them up. That’s because the revolutionary
Multi‐Touch interface in iOS was designed for your finger. And the simple, beautiful Home screen is the easiest place to
start. From built‐in apps to over 700,000 more apps and games available on the App Store. From making a FaceTime call
to editing a video with iMovie. Everything you touch is easy, intuitive, and fun.


Amazing features and built‐in apps.
iOS and an ever‐expanding collection of features and built‐in apps make iPhone, iPad,
and iPod touch even more powerful, innovative, and fun to use. Here are just a few.

Siri Maps Music FaceTime Messages Safari AirPlay Game Center

Siri
Siri lets you use your voice to send
messages, schedule meetings, check
the latest scores, and more. Ask Siri to
do things just by talking. Siri
understands what you say, knows
what you mean, and even talks back.




Maps
Apple‐designed from the ground up
(and the sky down), this built‐in app
shows you incredible detail — even on
full zoom. Maps keeps street names
where they belong and keeps you
heading in the right direction with
spoken turn‐by‐turn navigation and
real‐time traffic updates.




Music
Listen to music everywhere. See it, too: You can
browse your collection by album art. And since
iTunes in the iCloud lets you access the music
you purchase on every device you use, you’ll
never find yourself without a song. It’s all part of
iCloud and iTunes.




FaceTime
With a tap, you can make video calls
over Wi‐Fi from your iOS device to
someone else’s. You can even make
FaceTime calls over cellular networks
on your iPhone or iPad. And be there in
person, even when you’re not.




Messages
Messages includes iMessage, a messaging
service that’s even better than texting because
it’s free over Wi‐Fi for you and anyone using an
iOS device or Mac. And it’s unlimited.5 So text all
you want, and send photos, videos, locations,
and contacts, too. Or ask Siri to do it for you.




Safari
It’s the world’s most popular mobile
browser. And it gets even better with
iOS 6. Not only can you remove clutter
from web pages with Reader, now you
can save your Reading List for offline
perusing. iCloud Tabs keeps track of
which pages you have open on your
devices, so you can start browsing on
one device and pick up where you left
off on another device.




AirPlay
AirPlay lets you wirelessly stream
what’s on your iOS device to your HDTV
and speakers via Apple TV. Or mirror
exactly what’s on your display to the big
screen. Vacation photos, blockbusters,
the latest games — you choose how to
go big.




Game Center
Game Center lets you expand your
social gaming network, turning friends
into opponents and opponents into
friends. Or go up against people you
don’t know in a multiplayer game. It’s
your world. Everyone else is just playing
in it.


Hardware and software made for each other.
Because Apple makes both the hardware and the operating system for iPad, iPhone, and iPod touch, everything is designed to work
together. So apps take full advantage of hardware features such as the Retina display, the Multi‐Touch interface, the
accelerometer, the three‐axis gyro, accelerated graphics, and more. FaceTime is a perfect example. It uses both front and back
cameras, the display, the microphone, and your Wi‐Fi connection.


The world’s largest — and smartest — collection of apps.
With thousands of apps in practically every category, iOS is the platform for the world’s largest collection of mobile apps. And every
app starts with the right DNA. That’s because Apple gives third‐party developers a rich set of tools and APIs to create apps and
games designed to take advantage of the technology inside every iOS device. With all those apps in one place, they’re easy to
access, easy to search, and easy to buy using the same account you use for iTunes. Just browse the App Store on your device and
download them with a tap.


iCloud. Your content. On all your devices.
iCloud stores your music, photos, apps, mail, contacts, calendars, documents, and more and wirelessly pushes them to all your
devices.7 So if you buy a song, take a photo, or edit a calendar event on your iPad, iCloud makes sure it appears on your Mac,
iPhone, and iPod touch, too. You don’t have to do a thing.


Easy to update.
iOS updates are free. And they’re available to download wirelessly on your iPhone, iPad, or iPod touch the moment
they’re released. Your device even alerts you when it’s time to get the latest version. So you won’t miss out on all the
amazing features in new updates.


Safety and security by design. Accessibility built in.
iOS is highly secure from the moment you turn on your Accessibility features like Guided Access, VoiceOver, and
device. All apps run in a safe environment, so a website or AssistiveTouch help people with disabilities experience
app can’t access data from other apps. iOS also supports more of what an iOS device has to offer. For example, the
encrypted network communication to protect your sensitive built‐in VoiceOver screen‐reading technology allows those
information. To guard your privacy, apps requesting location who are blind or have low vision to hear a description of the
information are required to get your permission first. You item they’re touching on the screen. iOS also offers out‐of‐
can set a passcode lock to prevent unauthorized access to the‐box support for over 30 wireless braille displays and
your device and configure it to delete all your data after too many other award‐winning accessibility features, such as
many unsuccessful passcode attempts. And in case your dynamic screen magnification, playback of closed‐captioned
device is lost or stolen, Find My iPhone allows you to locate video, mono audio, white on black text, and more.
it on a map and remotely delete all your data. When you get
it back, you can restore everything from your last backup.


Works all over the world.
iOS devices are made to be used around the world. Take your
pick of 30 languages and easily switch between them. Because
the keyboard is software based, you can select from over 50
different layouts with support for language‐specific features
including diacritic marks on characters and contextual
character options for Japanese. In addition, the built‐in
dictionaries support over 50 languages, VoiceOver reads
screens in more than 35 languages, and Voice Control
understands over 20 languages.

New features for China.
iOS 6 also delivers an amazingly accurate experience to
Chinese speakers, with precision text input, a comprehensive
Chinese dictionary, and handwriting recognition support for
over 30,000 Chinese characters.


Ready for business. Ready to learn.
Businesses around the world are choosing iOS devices for With iOS, iPhone, iPad, and iPod touch become incredible
their enterprise‐ready features and powerful security. iOS learning tools. Keep track of all your classes and activities
works with Microsoft Exchange and standards‐based servers using Calendar. Be on time for appointments and study
to deliver over‐the‐air push email, calendar, and contacts. groups thanks to alerts from Reminders. Jot down or dictate
iOS protects your data by encrypting information in three lists and ideas with the Notes app. Do research on the web or
separate areas: in transmission, at rest on the device, and write an email — even attach a photo or document — with
when backed up to iTunes. You can securely access private built‐in Wi‐Fi. Record interviews, reading samples, study
corporate networks through industry‐standard VPN guides, or class lectures with Voice Memos. Or find help
protocols. And companies can easily deploy iPhone across defining a word, locating the lumbar spine, or practicing
an enterprise using configuration profiles. French vocabulary from any number of education apps in
the App Store.


This is the cloud the way it should be: automatic and effortless. iCloud is seamlessly
integrated into your apps, so you can access your content on all your devices. And stay
up to date everywhere you go.

iTunes Photo Stream Documents Safari Calendar,
in the Cloud Mail, and Contacts

Apps iBooks
Backup and Restore Find My iPhone Find My Friends


You never know when you’ll suddenly be in the mood to listen to a favorite song, rewatch a classic movie,
or laugh at that hilarious sitcom episode with a friend. With iCloud, you can have iTunes automatically
download new music purchases to all your devices the moment you tap Buy. You can also access past
music, movie, and TV show purchases from any of your devices — wirelessly and without syncing.

Download a song or album. It appears on all your devices.


With Photo Stream, you can take a photo on one iOS device and it automatically appears on all your other
devices, including your Mac or PC. Import new pictures to your computer from a digital camera, and
iCloud sends copies over Wi‐Fi to your iPhone, iPad, and iPod touch. You can even view recent photos on
your big‐screen TV via Apple TV. There’s no syncing, no email attachments, no file transfers. Your pictures
are just there — on whichever device you happen to have handy.

Take or import a photo. See it on all your devices.


With Photo Stream, you can take a photo on one iOS device and it automatically appears on all your other
devices, including your Mac or PC. Import new pictures to your computer from a digital camera, and
iCloud sends copies over Wi‐Fi to your iPhone, iPad, and iPod touch. You can even view recent photos on
your big‐screen TV via Apple TV. There’s no syncing, no email attachments, no file transfers. Your pictures
are just there — on whichever device you happen to have handy.

Shared Photo Streams.
Share just the photos you want, with just the people you
choose. Select photos from the Photos app, tap the Share
button, choose who you want to share your photos with, and
they’re on their way. You can even let your audience weigh in
on your pics by leaving comments. (And you can comment
back.) Share as much as you like: Your Shared Photo Streams
don’t count against your iCloud storage, and they work over
Wi‐Fi and cellular networks.


You can create amazing documents and presentations on your Mac, iPhone, iPad, and iPod touch. And with
iCloud, you can keep that work up to date across your Mac and all your iOS devices. You don’t have to
manage your documents in a complicated file system or remember to save them to a special folder. Your
documents — with all the latest edits — are stored in your apps, so they automatically appear everywhere.
iCloud is already built into apps like Keynotes, pages, and Nymbers. It also works with other iCloud‐enabled
apps. So you can do things like create a to‐do list on your Mac and make edits to it on your iPhone. Start
sketching on your iPod touch and add the finishing touches on your iPad. Or start a game on your iPad and
pick it up at the same level on your iPod touch.

Create or edit a document. It stays up to date on all your devices.


iCloud keeps your bookmarks and Reading List up to date across all your devices. And iCloud Tabs shows
all the web pages you have open on your iPad, iPhone, iPod touch, and Mac, so you can pick up browsing
wherever you left off. Safari saves web pages — not just links — in your Reading List, so you can get caught
up on any device, even when you’re not connected to the Internet.


iCloud stores all the stuff you can’t live without — your calendars, contacts, and email — and keeps it up to
date across all your devices. Say you delete an email, add a calendar event, or update a contact. iCloud
makes all your changes everywhere. Same with your notes, reminders, and bookmarks.

Make or edit an appointment. See your changes on all your devices


If you own multiple iOS devices, iCloud makes sure your apps are everywhere you want them. Download a
new app on your iPhone, and it automatically appears on your iPad. You don’t have to worry about
keeping your devices in sync because iCloud does it for you. Or say there’s an app you bought way back
when that you wish you had on your new iPod touch. iCloud lets you see your past downloads in one
convenient place: your purchase history on the App Store. Since you’ve already purchased these apps, you
can download them again — at no additional charge — to your iPhone, iPad, or iPod touch..

Download an app. It shows up on all your devices


With iCloud, the best place to read is anywhere you have an iOS device. As soon as you buy a new book
from the iBookstore, iCloud automatically pushes it to all your other devices. Start reading on your iPad,
highlight some text, take notes, or leave a bookmark, and iCloud automatically updates your iPhone and
iPod touch, too. Once you buy a book, it appears in your iBookstore purchase history. From there, you can
download it to any of your devices at any time. And it won’t cost you anything extra.

Buy a book or Pick up right where you left
leave a bookmark. off on your other iOS devices.


iCloud backs up your:
iCloud saves the day.  Purchased music, movies,
TV shows, apps, and books
You have all sorts of important stuff on your iPhone,
iPad, and iPod touch. iCloud automatically backs it up  Photos and video in the Camera
daily over Wi‐Fi when your device is connected to a Roll
power source. You don’t have to do a thing. And when
you set up a new iOS device or need to restore  Device settings
information on one you already have, iCloud Backup
does the heavy lifting. Connect your device to Wi‐Fi
 App data
and enter your Apple ID and password. Your personal  Home screen and app
data — along with your purchased music, movies, TV organization
shows, apps, and books — will appear on your device,
automatically.  Messages(iMessage, SMS, and
MMS)
 Ringtones


Lost. And found.
If checking the usual spots hasn’t turned up your
missing device, Find My iPhone can help. Just sign in at
iCloud.com or use the Find My iPhone app on another
device to locate yours on a map, display a message on
its screen, remotely set a passcode lock, or initiate a
remote wipe to delete your data. With iOS 6, iCloud
offers Lost Mode — making it even easier to find and
protect a missing iOS device. Lost Mode immediately
locks your device with a four‐digit passcode and sends
it a message displaying a contact number. That way a
good Samaritan can call you from your Lock screen
without accessing the rest of the information on your
device. While in Lost Mode, your device even keeps
track of where it’s been and reports back to you when
you check in at iCloud.com or on the Find My iPhone
app.


Good friends aren’t hard to find.
Find My Friends is a great way to share your location
with people who are important to you.4 Family and
friends who share their locations with you appear on a
map so you can quickly see where they are and what
they’re up to. And you can get location‐based alerts —
like when your kids leave school or arrive home. Find
My Friends can also notify others about your location,
so you can stay connected or keep track of the ones
you love.


Free gets you a lot. Your data is yours. And yours alone.
When you sign up for iCloud, you automatically get Apple takes data security and the privacy of your
5GB of free storage. And that’s plenty of room, personal information very seriously, and iCloud
because of the way iCloud stores your content. Your features are designed with your privacy in mind. In
purchased music, movies, apps, books, and TV fact, iCloud protects your data with the same level of
shows — as well as your Photo Stream — don’t count security used by major financial institutions.
against your free storage. That 5GB goes a long way
for your mail, documents, account information,
settings, and other app data. And if you need more
storage, you can easily purchase an upgrade right
from your device.


Sign in to www.icloud.com and you can access Mail, Contacts, Calendar, Notes, Reminders, Find My iPhone, and
iWork Documents from any Mac or PC.


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Introducing Apple New iPad(iPad 4th generation)

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