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This document appears to be the agenda and notes for a class on social media and internet marketing. The class covers an introduction and overview of social media, including definitions of social media, examples of different types of social media platforms, challenges and opportunities for organizations using social media, and a discussion of key concepts from Chapter 1 of the book "Socialnomics". The class involves polling attendees for their understanding of social media and discussing case studies of how companies have successfully or unsuccessfully utilized social media.

Technologie Business

Social Media &
Internet Marketing
“Class 1 - Social Media Overview”

Presenting: Joseph J. Samra

Agenda
Housekeeping
Attendance
Facebook & Review of Schedule and Assignments
Policies: Computers, breaks

Agenda
Housekeeping
Attendance
Facebook & Review of Schedule and Assignments
Policies: Computers, breaks
Why are you here?

Agenda
Housekeeping
Attendance
Facebook & Review of Schedule and Assignments
Policies: Computers, breaks
Why are you here?
Social Media Overview

Why are you here?
Tell us:
Name, From, Current
Occupation
What do you hope to
learn?
What does Social Media
mean to you?

What is Social Media?

1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS

What is Social Media?
You say:

1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS

What is Social Media?
You say:
Survey says: Online tools that enable the production,
publication and sharing of user-generated content.(1)

1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS

What is Social Media?
You say:
Survey says: Online tools that enable the production,
publication and sharing of user-generated content.(1)
What Erik Qualman says:
http://www.youtube.com/watch?v=lFZ0z5Fm-
Ng&feature=related
1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS

Why Social Media?

For Proﬁts: To make Money
Products, news will ﬁnd you
Companies don’t tell us what to do, friends do

Why Social Media?

For Proﬁts: To make Money
Products, news will ﬁnd you
Companies don’t tell us what to do, friends do
Not for Proﬁts: To Make Money
ﬁnd stewards

Types we will focus on
Social Networks
Blogging
Information/Review Sites
Microblogging
B2B
Video/Photo Sites

Tops Dogs
Social Networks :
Blogging:
Informations/Review Sites:
Microblogging:
B2B:
Video/Photo Sites:

Challenges for Organizations

Integration - social business
Cost & Time Perceptions
HR - 8% of cos. ﬁred employees due to social media usage (1)
ROI - how to measure
Loss of Control - policy
1) http://www.marketwire.com/press-release/Proofpoint-Inc-1027877.html

Opportunities

Besides the money...
transparency
efﬁciency
unlikely exposure

Chapter 1
What is information indigestion?
Does social media help this?

Chapter 1
What is information indigestion?
Does social media help this?
We like to be accepted?
Why?

Chapter 1
What is information indigestion?
Does social media help this?
We like to be accepted?
Why?
Casual observation
Wasting time on Facebook makes you more productive

Chapter 1

Sally Supermarket
Who is Google’s strongest competition?

Chapter 1

Sally Supermarket
Who is Google’s strongest competition?
How does news ﬁnd us?

Chapter 1

Sally Supermarket
Who is Google’s strongest competition?
How does news ﬁnd us?
Idaho blogger vs. New York Reporter

Chapter 1
Jane the Blogger - Social Media in a nutshell

Chapter 1

American Airlines - April 2008
Its more than personal NOW

Chapter 1

American Airlines - April 2008
Its more than personal NOW
Dancing Matt
http://www.youtube.com/watch?v=zlfKdbWwruY

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SMIM - Class 1

1. Social Media & Internet Marketing “Class 1 - Social Media Overview” Presenting: Joseph J. Samra

2. Agenda

3. Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks

4. Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks Why are you here?

5. Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks Why are you here? Social Media Overview

6. Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks Why are you here? Social Media Overview Socialnomics - Chapter 1

7. Why are you here? Tell us: Name, From, Current Occupation What do you hope to learn? What does Social Media mean to you?

8. What is Social Media? 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS

9. What is Social Media? You say: 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS

10. What is Social Media? You say: Survey says: Online tools that enable the production, publication and sharing of user-generated content.(1) 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS

11. What is Social Media? You say: Survey says: Online tools that enable the production, publication and sharing of user-generated content.(1) What Erik Qualman says: http://www.youtube.com/watch?v=lFZ0z5Fm- Ng&feature=related 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS

12. Why Social Media?

13. Why Social Media? For Proﬁts: To make Money Products, news will ﬁnd you Companies don’t tell us what to do, friends do

14. Why Social Media? For Profits: To make Money Products, news will find you Companies don’t tell us what to do, friends do Not for Profits: To Make Money find stewards

15. Types of Social Media

16. Types we will focus on Social Networks Blogging Information/Review Sites Microblogging B2B Video/Photo Sites

17. Tops Dogs Social Networks : Blogging: Informations/Review Sites: Microblogging: B2B: Video/Photo Sites:

18. Challenges for Organizations Integration - social business Cost & Time Perceptions HR - 8% of cos. ﬁred employees due to social media usage (1) ROI - how to measure Loss of Control - policy 1) http://www.marketwire.com/press-release/Proofpoint-Inc-1027877.html

19. Opportunities Besides the money... transparency efﬁciency unlikely exposure

20. Socialnomics

21. Chapter 1

22. Chapter 1 What is information indigestion? Does social media help this?

23. Chapter 1 What is information indigestion? Does social media help this? We like to be accepted? Why?

24. Chapter 1 What is information indigestion? Does social media help this? We like to be accepted? Why? Casual observation Wasting time on Facebook makes you more productive

25. Chapter 1

26. Chapter 1 Sally Supermarket

27. Chapter 1 Sally Supermarket Who is Google’s strongest competition?

28. Chapter 1 Sally Supermarket Who is Google’s strongest competition? How does news ﬁnd us?

29. Chapter 1 Sally Supermarket Who is Google’s strongest competition? How does news ﬁnd us? Idaho blogger vs. New York Reporter

30. Chapter 1 Jane the Blogger - Social Media in a nutshell

31. Chapter 1 Jane the Blogger - Social Media in a nutshell

32. Chapter 1

33. Chapter 1 American Airlines - April 2008 Its more than personal NOW

34. Chapter 1 American Airlines - April 2008 Its more than personal NOW Dancing Matt http://www.youtube.com/watch?v=zlfKdbWwruY

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