3. What Will We Cover
Who is responsible for an
organizationâs social media outreach?
4. What Will We Cover
Who is responsible for an
organizationâs social media outreach?
How will employees contribute?
5. What Will We Cover
Who is responsible for an
organizationâs social media outreach?
How will employees contribute?
Should employees discuss their work
online?
6. What Will We Cover
Who is responsible for an
organizationâs social media outreach?
How will employees contribute?
Should employees discuss their work
online?
Questions ?
7. Social Media on
the Organization Level
Social Media Tools for Business
8. Social Media on
the Organization Level
Social Media Tools for Business
Company/Employee Twitter accounts
9. Social Media on
the Organization Level
Social Media Tools for Business
Company/Employee Twitter accounts
Company/Employee Blogs
10. Social Media on
the Organization Level
Social Media Tools for Business
Company/Employee Twitter accounts
Company/Employee Blogs
Facebook Pages/Accounts
11. Social Media on
the Organization Level
Social Media Tools for Business
Company/Employee Twitter accounts
Company/Employee Blogs
Facebook Pages/Accounts
Community Managers
27. Who is Responsible for an Organizations
Social Outreach
EVERYONE !
When an organization becomes
involved in social media, everyone
from the CEO to an assistant who
blogs, comments, or twitters in
the ânameâ of the company are in
essence the face of the
organization
29. Who is Responsible for an Organizations
Social Outreach
However ...
The Management chain needs to set
the rules of engagement and
guidelines up front.
30. Who is Responsible for an Organizations
Social Outreach
However ...
The Management chain needs to set
the rules of engagement and
guidelines up front.
WebWorkerDaily
http://webworkerdaily.com
31. Who is Responsible for an Organizations
Social Outreach
However ...
The Management chain needs to set
the rules of engagement and
guidelines up front.
33. How Will Employees Contribute
Make it Fun! Not a job requirement
and the results will be much better
34. How Will Employees Contribute
Make it Fun! Not a job requirement
and the results will be much better
35. How Will Employees Contribute
Make it Fun! Not a job requirement
and the results will be much better
36. How Will Employees Contribute
Make it Fun! Not a job requirement
and the results will be much better
37. How Will Employees Contribute
Make it Fun! Not a job requirement
and the results will be much better
38. How Will Employees Contribute
Make it Fun! Not a job requirement
and the results will be much better
Ways to contribute
39. How Will Employees Contribute
Make it Fun! Not a job requirement
and the results will be much better
Ways to contribute
Employee Twitter accounts
40. How Will Employees Contribute
Make it Fun! Not a job requirement
and the results will be much better
Ways to contribute
Employee Twitter accounts
41. How Will Employees Contribute
Make it Fun! Not a job requirement
and the results will be much better
Ways to contribute
Employee Twitter accounts
42. How Will Employees Contribute
Make it Fun! Not a job requirement
and the results will be much better
Ways to contribute
Employee Twitter accounts
Write blog posts on the company
blog
43. How Will Employees Contribute
Make it Fun! Not a job requirement
and the results will be much better
Ways to contribute
Employee Twitter accounts
Write blog posts on the company
blog
Allow them to be part of the
conversation
47. Should Employees Discuss Their Work
Online?
Yes, of course !
Set the rules up front
Common sense should rule, but the
guidelines will remove the
ambiguity
48. Should Employees Discuss Their Work
Online?
Yes, of course !
Set the rules up front
Common sense should rule, but the
guidelines will remove the
ambiguity
Allow them to be your organizationâs
ambassadors
49. Should Employees Discuss Their Work
Online?
Yes, of course !
Set the rules up front
Common sense should rule, but the
guidelines will remove the
ambiguity
Allow them to be your organizationâs
ambassadors
Trickle Down Theory (CEO on down)
51. Contact Info
Jimmy Gardner
jimmy@jimmygardner.com
http://eastcoastblogging.com
http://2plus11.com
Twitter: jjgardner3
Facebook: jjgardner3
301.875.3602
Hinweis der Redaktion
Just quickly cover the questions posed by the event literature
Just quickly cover the questions posed by the event literature
Just quickly cover the questions posed by the event literature
Just quickly cover the questions posed by the event literature
Touch on community managers
Justin Thorpe - Clearspring
Touch on community managers
Justin Thorpe - Clearspring
Touch on community managers
Justin Thorpe - Clearspring
Touch on community managers
Justin Thorpe - Clearspring
Touch on community managers
Justin Thorpe - Clearspring
** SEO - by having your organizations name out there it optimizes SEO. Use terminology that will optimize traffic back to you
** Helps you in positioning yourself as an expert in the field.
** Puts a human face on your company
** Its Free ! You are just investing your time
s
** SEO - by having your organizations name out there it optimizes SEO. Use terminology that will optimize traffic back to you
** Helps you in positioning yourself as an expert in the field.
** Puts a human face on your company
** Its Free ! You are just investing your time
s
** SEO - by having your organizations name out there it optimizes SEO. Use terminology that will optimize traffic back to you
** Helps you in positioning yourself as an expert in the field.
** Puts a human face on your company
** Its Free ! You are just investing your time
s
** SEO - by having your organizations name out there it optimizes SEO. Use terminology that will optimize traffic back to you
** Helps you in positioning yourself as an expert in the field.
** Puts a human face on your company
** Its Free ! You are just investing your time
s
More business like but still reaching out into the community
More business like but still reaching out into the community
More business like but still reaching out into the community
The premiere use of social media tools is Zappos. They are leaps and bounds ahead of others in the space
Their CEO Tony Hsieh is well known and invites his employees to really get out there and participate.
Almost fanatical about it
The premiere use of social media tools is Zappos. They are leaps and bounds ahead of others in the space
Their CEO Tony Hsieh is well known and invites his employees to really get out there and participate.
Almost fanatical about it
The premiere use of social media tools is Zappos. They are leaps and bounds ahead of others in the space
Their CEO Tony Hsieh is well known and invites his employees to really get out there and participate.
Almost fanatical about it
1. It is upon the management chain to set guidelines up front.
2. Don’t let it get too far along, and/or out of hand before trying to implement policies
3. These policies don’t need to make people scared, rather set the rules up front to let everyone know what is accepted and what is not
1. It is upon the management chain to set guidelines up front.
2. Don’t let it get too far along, and/or out of hand before trying to implement policies
3. These policies don’t need to make people scared, rather set the rules up front to let everyone know what is accepted and what is not
1. It is upon the management chain to set guidelines up front.
2. Don’t let it get too far along, and/or out of hand before trying to implement policies
3. These policies don’t need to make people scared, rather set the rules up front to let everyone know what is accepted and what is not
1. It is upon the management chain to set guidelines up front.
2. Don’t let it get too far along, and/or out of hand before trying to implement policies
3. These policies don’t need to make people scared, rather set the rules up front to let everyone know what is accepted and what is not
** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes
** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.
** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes
** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.
** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes
** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.
** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes
** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.
** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes
** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.
** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes
** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.
** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes
** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.
** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes
** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.
** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes
** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.
** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes
** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.
** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes
** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.
** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them
** You (the company) control the conversation in the space
** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest
** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them
** You (the company) control the conversation in the space
** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest
** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them
** You (the company) control the conversation in the space
** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest
** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them
** You (the company) control the conversation in the space
** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest
** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them
** You (the company) control the conversation in the space
** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest
