3. 138,000 were shipped to Canada and Mexico
for Slaughter in 2011.
Racing (both thoroughbred and standardbred racing)
Mares and foals who are by-products of the production of the drug Premarin
(pregnant-mares-urine, used to treat menopausal symptoms for which there is
a synthetic alternative)
Over breeding and “backyard” breeders
Irresponsible owners/Changing economic
Reports show that 92.3% of these horses are in good
health and capable of continued service.
4. In November 2011, Obama lifted the ban on Slaughter in
the US
Allowing slaughter houses to reopen in 2012
Horses will still ship to Canada & Mexico
Neighboring residents & towns people will continue to
fight the reopening of the slaughter houses
More horses are projected to be slaughtered in 2012
due to economic conditions and changing lifestyles
5. Purchase horses for meat or for immediate resale
Killbuyers typically have a contract to deliver a certain
number of horses to the slaughter house each period
Estimated 38 killbuyers in the US
6. Craigslist advertisements for free horses
Riding stables horses
End-of-the-Summer “Camp Horses”
Individuals who have an immediate need to rid
themselves of the expenses and responsibility of
owning a horse
Purchase horses at public auction for less than $350
7. They accumulate horses in paddocks referred to as
‘killpens’
Only a small percentage of horse are rescued by
nonprofits & individuals.
8. The existing rescue facilities have the capacity to
manage only 13% of the current population of the
widely published estimate of 100,000 unwanted horses
There are hundreds of organizations in this country, all
are overwhelmed with horses and dangerously
underfunded
Most rely on public contributions to fund operations
9. Horses are crammed into
impossibly small spaces and
transported for days.
NO Food, NO Water, NO Rest
Although laws have been passed
that prohibit the use of double-
decker trucks for slaughter-bound
horses, there is no law against the
use of double-deckers to transport
horses. Horse meat brokers
simply unload the horses onto
smaller trailers for the last leg of
their final journey.
10. One trip to Canada
Horses are sold on
average to slaughter could yield $19,375.
houses for 0.60 cents
to $1 per pound. One Killbuyer in PA
takes 5 loads of horses
Horses range from 900 per month.
– 1,100 lbs.
20-30 horses per load ($19,375*5)=$17,500
Average horse sells for (minus gas & other expenses)
$225 to killbuyers
Revenue: (25 horses * 1000lbs * $1 per pound)
-Costs : (25 - $225 per horse)
---------------------------------------------------------------
Total Profits before operating expenses = $19,375
11. The Government Accountability Office (GAO)
prepared a report for congress in June 2011
The report further an increase in the number of abuse,
neglect and abandonment cases
The report showed 138,000 horses went to slaughter in
Canada & Mexico
Once the horses cross the border, U.S. Laws (Equine
Protection and Animal Cruelty) no longer apply
12. This TB colt was sold for $45. He
stood patiently with his mother,
who sold to a killbuyer for $65.
She was 10 years old. Sadly, we
only had room for the colt. We
separated him from his mother,
loaded him on our trailer. He
drank 2 buckets of water before
we left.
His mother was loaded onto a
double decker trailer, with no
water, food or rest for the 48
hour drive to Canada.
13. ERN connects individuals who rescue horses with
generous businesses who offer discounted services to
rescue horses
Owners first register their rescue horse, then click on a
zipcode search which will return a list of discounted
services available in their area
Visitors may search listings of horses available for
adoption
Visitors may search listings of nonprofit rescue
organizations
14. Making rescuing a horse more affordable – therefore,
more attractive
Better care as services are less expensive
Centralized search make rescues more accessible to
potential owners
Increases awareness of the issue of unwanted horses to
all equestrians
15. Discounted Services for rescue horses
Information and expertise on the rescue process
Centralized location of rescue horses for adoption
Ability to post rescue horses in need of new homes
A consolidated news source for slaughter and equine
news
Connect with other individual rescuers and rescue
organizations
16. Inexpensive way to acquire new customers at the point
when they need products and services most.
A new horse will need the following:
Veterinary services
Blacksmith
Feed suppliers
Equipment & accessories
Trainers
Boarding facilities
17. 50% discount on first blacksmith services
20% off first year emergency veterinary
50% off spring shots
10% discount for the first year of grain supplied
15% reduction in monthly board expense
Free first time evaluation by licensed trainer
$50 gift certificate to local tack store
*note – all services are still profitable for the provider
and are likely to lead to a long-term loyal customer
18. All advertizing include the clause:
“Sponsored by Your Company”
All marketing channels include:
Internet & Social Media marketing campaigns
Printed brochures distributed to all service providers
Printed brochures distributed to all rescue organizations
and individuals who rescue
Any news media and press releases
20. There are 9.2 million horses in the United States.
Approximately 75% of horse owners have a household income of over
$50,000. 2 Million horses owners in the United States.
4.6 million Americans are involved in the industry as horse owners, service
providers, employees and volunteers. Tens of millions more participate as
spectators.
The equine industry represents a total employment impact of 1.4 million FTE
jobs.
There are horses in every state. Forty-five states have at least 20,000
horses each.
23. Facebook has 800 million users
Horses page – 1,443,000+ supporters
Horseback riding page – 1, 144,000+ supporters
Camelot Weekly Rescue page – 27,000+
NEER page – 4975+
AAEP page – 6698+
LinkedIn
Business of the Horse – 4000+ members
Equus – 1300+ members
24. Essentially a small task force of interns, volunteers and
paid sales people will contact equine related
businesses
Service providers will be sent an initiation package
with instructions
Task force will follow up on each provider to facilitate
participation
All registered 501c3 Rescue Organizations will be sent
an initiation package with instructions
26. All rescue organizations in New England are willing to
participate
They will enter their rescue into the system
All horses adopted from their rescue will be registered
on ERN
They will post horses available for adoption on ERN
free of charge
27. 50% of all proceeds will go to Hope4Horses (H4H). A
registered 501c3.
H4H purchases horses directly from killbuyers and transport
them to other 501c3 organizations for rehabilitation, training,
and rehoming.
H4H will continue to act as a fundraising engine for other
registered 501c3. These funds go towards veterinary care and
feeding expenses (hay & grain) of rescue horses.
50% will go to infrastructure costs of ERN
Technical development
Graphic Design
Marketing & Promotion
28. Dr. Janine Jacques
Mount Ida College
---------------------------------------
978.273.8469
JJ@janinejacques.com
www.janinejacques.com
www.hope4horses.com