A brief overview on App Store Optimization, the next generation SEO for the mobile app space.

1. But will they find it??
Jithin Varghese
A brief overview on
App Store Optimization

2. Agenda
• What is App Store Optimization (ASO)?
• Why do App Developers need it?
• How do you do it?

3. Mobile apps are becoming the next generation tools for
companies to stay competitive and reach out to their
customers.
But creating a great app doesn’t mean much if people can’t find
it!
What is App Store Optimization (ASO)?

4. What is App Store Optimization (ASO)?
App Store Optimization is simply optimizing
the visibility of your mobile app on app stores
like Google play, iTunes etc.

5. What is App Store Optimization (ASO)?
How will you gain visibility and be on
the top of the already bloated list for a
new online multiplayer chess game?
ASO is about using the right key words,
getting ranked highly in the store,
making it visible and converting these
visitors into app users.

6. Why do App Developers need it?
iTunes & Google
Play have around
One million
apps and still
growing…
53% of users
discover apps
by searching
on their
smartphones
- Nielsen
81% of U.K.
App Store
visitors check
out just the
top 50
apps.
75 % users
download apps
from the top
charts without
having heard of it
before

7. • The app market is crowded!
• Limited mobile screen size and
myriads of apps to be displayed.
• Get your App noticed!
• If already on the top…Manage, update and
maintain the position as per app store ranking
algorithms.
• ASO is the SEO for the mobile space.
Why do App Developers need it?

8. App Store optimization techniques are still young and evolving and will
become extremely crucial for mobile apps to be visible and successful.
However, few basic ASO techniques involve:
• Customers – Identify and understand your target audience.
Use a set of relevant keywords that are more likely to be
used by them to search for your apps.
• Competitors – Identify your competitors.
Analyze their keywords, app descriptions, titles etc.
Competitive analysis and comparisons.
Iterate the ASO process.
Use tools available to identify and measure the trends and app analytics.
How do you do it?

9. Let them find you,
Let them find you right, and
Let them be your customers.
THANK YOU