Dos And Donts Van Nieuwe Media Bij Events
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nieuwe media bieden kansen om events en congressen te promoten, deelnemers te werven
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Dos And Donts Van Nieuwe Media Bij Events
- 1. Do’s & Dont’s Online Marketing High Profile – New Media Congres Bussum – 23 november 2009
- 3. WARMING UP. Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
- 4. LEVEL 1 - BEGINNERS 1. Welke kant van Google kun je met SEA beïnvloeden? a = linkerzijde. b = rechterzijde.
- 5. LEVEL 1 - BEGINNERS 2. In hoeveel tijd behaalde Facebook 250mm gebruikers ? a = 2,5 jaar. b = 9 maanden.
- 6. LEVEL 1 - BEGINNERS 3. Hoe heet het nieuwe besturingssysteem van Nokia ? a = android. b = maemo.
- 7. DEFINITION. Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr
- 8. DEFINITION Online Marketing = Internet Marketing = eMarketing = Promoten van de verkoop van producten en diensten via internet .
- 9. THE ONLINE MARKETING MIX. Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
- 10. INGREDIENTS BOUGHT CONTROLLED AFFECTED E-mail Marketing Mobile Marketing Website Social Media Viral Marketing Online PR/ Seeding Bannering Search Marketing Affiliate Marketing
- 11. OBJECTIVES ROI IIMPACT High Traffic Leads/ Sales . CRM Loyalty . Low Brand Awareness . Brand Image . Short Long TERM IMPACT
- 12. PLANNING ROI IIMPACT High Low Short Long TERM IMPACT
- 13. DO’S & DONT’S.
- 14. WEBSITE. DO 1: Clear Design
- 15. WEBSITE. DO 2: Create Buzz
- 16. WEBSITE. DON’T 1: Outdated
- 17. WEBSITE. DON’T 2: Clutter & Ads
- 18. SEARCH. DO 3: SEO Friendly
- 19. SEARCH. DON’T 3: Forget SEA
- 20. EMAIL MARKETING. DO 4: News how and when I want it
- 21. EMAIL MARKETING. DON’T 4: Overkill!
- 22. MOBILE. DO 5: Mobile integration
- 23. MOBILE. DON’T 5: NO K.I.S.S.
- 24. SOCIAL MEDIA. DO 6: Set up a Social Network for fans
- 25. SOCIAL MEDIA. DO 7: Engage Twitter Community
- 26. SOCIAL MEDIA. DON’T 6: Neglect your account
- 27. SOCIAL MEDIA. DO 8: Set up a YouTube Channel
- 28. SOCIAL MEDIA. DO 9: Involve LinkedIn community
- 29. SUMMARY. Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr
- 30. IN SHORT Clear Design Create Buzz Outdated Cluttered & Ads SEO Friendly Forget SEA How and when I want it Overkill Mobile Integration No K.I.S.S Involve LinkedIn community Set up social network Engage Twitter community Neglect account Set up YouTube Channel
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