6. „ 95% of customers don’t even consider Apple
„ Huge growth possibilities for superior
products
Growth
„ In shops products are fully exposed and
operational
„ Matches perfectly the “hit product” strategy
Convey
value
„ Set the standard for Apple buying experience
„ Inspiration and support to Resellers
Gold
standard

7. „ 75% of overall sales
„ Short lived product
„ Emotional buying
„ Highly sensible to purchasing experience
Consumer &
SME
„ Emphasis on simplicity & reliability
„ Typical solutions consists in one laptop
for every student and teacher, along with
the installation of a wireless network
Education
„ Require high-power computing
performance
„ Need high integrations & service level
Enterprise,
Gov. &
Creative

8. Superior
ease-to-
use
„ Multi-touch
interface
•Click-wheel
Seamless
integration
„ Mac OS X operative
system developed
in-house
„ Dedicated software
and drivers
Innovative
industrial
design
•All time design icon:
iPod, iMac
•The greenest electronic
company
The company
leverages its
unique ability
to develop its
OS, hardware,
application SW
and services

9. 1) Apple websites will allow the customers to
purchase their products like iPods, laptops
mobile ,directly through the apple online.
2)Apple stores many cities have a building
store either free-standing or in a shopping mall.
3)Large electronics /computer sell apple
products in their store as well as online
.amzon.com also sells most apple products.
4) By the help of the media and giving
advertisement and promition will attract the
buyrer to purchase the product

15.  Low exposure
 Bad purchasing experience
 Customers not able to perceive the
value
“Within [Sears] the computers invariably had missing
keys, shipping boxes were crammed into the area,
merchandise was askew, and software was poorly
displayed. Even worse, CompUSA employees were
generally completely unknowledgeable about
Macintosh computers and related gear. It was a very
discouraging experience.”
An experience from an Apple buyer posted on the Forum
of the website ifoapplestore.com