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Media Plan For One World Campaign
Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media Objectives--- Reach Goal  70% ,[object Object],[object Object],[object Object],[object Object]
Media Objectives--- Frequency Goal  3.2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Objectives---  Timing goal  2months ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA VEHICLES--- OUTDOOR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA VEHICLES--- Print Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA VEHICLES--- Internet ,[object Object],[object Object],[object Object],[object Object]
Media Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Mix (Cont) ,[object Object],[object Object],[object Object],[object Object]
Media Schedule
Budget-- Posters ,[object Object],[object Object],[object Object],[object Object],[object Object]
Budget-- Flyers --size A4 --5,000pcs --RM0.4x5000=RM2,000 -Ads place : 6 residential places  Distribution fee RM300
Budget–  Bus Stickers --A0 --72pcs -RM54.00x72=RM 3888 Ads place: 12 LUCT buses Ads fee RM0
Budget–  Giant Balloons --Size 15 feet --1 pc --RM 4,360 --license application RM 450 --Refill gas every 7 days RM 357 --placard ( size: 2x8 meter) RM 280 --total RM 5 , 447 Above LUCT plaza (RM0)
Budget— Totally RM12475.00 NO. Item  Size Quantity pcs Unit price RM Amount RM Supplier 1 Poster A2 30 18.00 540.00 Misocreative Design Enterprise 2 Bus Sticker A0 72 54.00 3888.00 3 Flyer A5 5,000 0.400 2,000 4 Giant balloon 12 feet 1 4,360 +450+357 (giant balloon price+license application fee+ 1 fill) Placard RM 280 5,447 BELON OOI SDN BHD 5 Internet ads 0 Limkokwing University
 

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Media planning group presentation

  • 1. Media Plan For One World Campaign
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 13.
  • 14. Budget-- Flyers --size A4 --5,000pcs --RM0.4x5000=RM2,000 -Ads place : 6 residential places Distribution fee RM300
  • 15. Budget– Bus Stickers --A0 --72pcs -RM54.00x72=RM 3888 Ads place: 12 LUCT buses Ads fee RM0
  • 16. Budget– Giant Balloons --Size 15 feet --1 pc --RM 4,360 --license application RM 450 --Refill gas every 7 days RM 357 --placard ( size: 2x8 meter) RM 280 --total RM 5 , 447 Above LUCT plaza (RM0)
  • 17. Budget— Totally RM12475.00 NO. Item Size Quantity pcs Unit price RM Amount RM Supplier 1 Poster A2 30 18.00 540.00 Misocreative Design Enterprise 2 Bus Sticker A0 72 54.00 3888.00 3 Flyer A5 5,000 0.400 2,000 4 Giant balloon 12 feet 1 4,360 +450+357 (giant balloon price+license application fee+ 1 fill) Placard RM 280 5,447 BELON OOI SDN BHD 5 Internet ads 0 Limkokwing University
  • 18.