Engaging employee's is an essential practice for HR professionals. Using mobile phones as a tool of engagement is ideal with the workforce being dispersed. Read about the best practices of engaging employees using mobile phones.

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Implementation – Best Practices
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USED BY FORTUNE COMPANIES

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Contents
• Mobile Strategy for HR
• Mobile Usage Patterns
• Success of Mobile Strategy – factors
• Content Strategy
– Quantity, Mix, Employee Demographics, Scheduling
• Tips for driving Content
– Content, User
• Summary
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– Make internal communication accessible on
employee’s mobile device
• CEO video messages
• Company news
• Industry news
– Send individualized recognition messages on
employee’s mobile device
– Making Learning & Development content
available on-the-go
Mobile Strategy for HR
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Information consumption on mobile on the rise, but habits need to be examined
Mobile Usage Patterns
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10mins
Maximum attention span for a content/ each
instance of the user interacting with the app

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Information consumption on mobile on the rise, but habits need to be examined
Mobile Usage Patterns
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10mins
Maximum attention span for a content/ each
instance of the user interacting with the app
Most effective content
types VIDEO
AUDIO
CONCISE TEXT (WITH IMAGES)

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Information consumption on mobile on the rise, but habits need to be examined
Mobile Usage Patterns
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10mins
Maximum attention span for a content/ each
instance of the user interacting with the app
30mins
An achievable target for engaging users on
mobile/ tablet devices
Most effective content
types VIDEO
AUDIO
CONCISE TEXT (WITH IMAGES)

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Mobile Content Consumption is a function
of:
Success of mobile strategy - factors
Quality of content
Relevance of the content to an employee
Time of the day when the content is made available
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Per User (content quantified in time)
GOAL 30 min/ week
26 hours/ year
Add: (30% of above) 8 hours/ year
TOTAL 34 hours/ year
INVENTORY 75 hours of content
REQUIRED
Content Strategy - Quantity
Unique Engagement
Repeat Usage
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Content Strategy - Mix
50%
20%
15%
15%
Audio/ Videos
RSS Feeds
Company & Industry News
Quizzes & Polls
BY SOURCE:
 SOFT SKILLS TRANING
 PEER CONTENT
 INTERNAL COMMUNICATION
 INDUSTRY NEWS
 MESSAGES FROM LEADERS
 ENFORCING CULTURE AND VALUES
BY TYPE:
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Video Series of thought leaders (eg.
Bizpunditz, TED), Business
dashboards, Industry news, Feedbacks
Content Strategy – Employee Demographics
SENIOR
MANAGEMENT
MIDDLE
MANAGEMENT
Leadership coaching videos, Soft skill training
content, Industry news, Internal
communication, Quizzes & Polls
EXECUTIVES
Internal communication, Soft & behavioral
skills, Messages from leadership, Personal
management, Quizzes & polls
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• Make campaigns of content
on monthly basis based on:
– Themes
– Industry trends
– Business requirements
– Relevance of audience
• Assign campaigns to group
of users & monitor on weekly
basis
Content Strategy - Scheduling
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CAMPAIGN
DAY 1 0800 HRS Content 1
DAY 3 0800 HRS Content 2
DAY 3 1600 HRS Content 3
DAY 5 1200 HRS Content 4
GROUP
USER 1
USER 2
USER 3
ASSIGN TO

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– Group content in appropriate categories
– Add meta tags to content to make it
search friendly
– Use data from analytics to fine-tune
content strategy
– Pushing content on a consistent basis
increases the chances of creating usage
habits
• Have fixed time slots/ days of week to increase
stickiness of user
• Check usage statistics & determine most
accessible time of the day for content
consumption
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Tips for driving traffic - content
PUSH

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Tips for driving traffic - users
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– Group users in clusters of
bands/domain/function and
address the groups needs
– Promote recommendations, likes
and shares of content by the
users
– Take frequent feedbacks from
users – directly in the form of
polls and surveys, and indirectly
in the form of user reports

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• To achieve a goal of 30+ engagement hours per user per
year, 75 hours of content inventory must be planned.
• Content must be segregated into categories and
according to sources
• Users can be divided into groups
• Campaigns must be created to push content on regular
intervals
• Pull of the content is equally important and can be
achieved by careful meta tags to make content search
friendly
Summary
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Contact
sales@dronamobile.com
+91 022 6758 1740
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